The purpose of this article is to examine the roles that women play in the Diamond Dolls organization and the meaning and significance of those (gendered) roles in the university and athletic setting. Specifically, I am concerned with the ways in which institutions construct and maintain hegemonic femininity (Choi, 2000; Krane, 2001). Employing a feminist approach, I critically explored the use of sexist language in the naming of a student organization, the roles and responsibilities of the Diamond Dolls, and the meaning of these roles within the context of intercollegiate sport. Lastly, the role that gender norms play in women’s participation in such organizations is also addressed.
Emily A. Roper, Ph.D. Sam Houston State University PO Box 2176 Huntsville, TX 77341-2176 E-mail:email@example.comPhone: (936) 294-1169