Given the prevalence of inactivity among women, it is imperative to examine sources which may influence exercise behavior. Researchers have begun to examine the practical application of exercise imagery on involvement in physical activity (Giacobbi et al., 2003; Milne et al., 2008). Using the Applied Model of Imagery Use in Exercise (Munroe-Chandler & Gammage, 2005), imagery use, efficacy beliefs, and body image among female exercisers (N = 300) was investigated. Results revealed frequent use of exercise imagery, high efficacy beliefs, and positive body image cognitions among exercisers. Structural equation modeling revealed that efficacy beliefs did not mediate the relationship between imagery use and body image among a specific sample of female exercisers. However, the results do suggest that exercise imagery significantly predicts all four types of efficacy belief types (Efficacy Expectancy, Outcome Expectancy, Outcome Value, and Self-presentational Efficacy). Further examination of the suggested relationships in the applied model is needed.
Cooke is with the Kinesiology Department, Western University, London, Ontario, Canada. Chandler is with the Department of Human Kinetics, University of Windsor, Windsor, ON, Canada.