The Complexity of Sport: Universal Challenges and Their Impact on Women in Sport

in Women in Sport and Physical Activity Journal

Click name to view affiliation

Gwendolyn M. WeatherfordTexas Woman’s University

Search for other papers by Gwendolyn M. Weatherford in
Current site
Google Scholar
PubMed
Close
*
,
Betty A. BlockTexas A&M University-Commerce

Search for other papers by Betty A. Block in
Current site
Google Scholar
PubMed
Close
*
, and
Fredrick L. WagnerTexas Woman’s University

Search for other papers by Fredrick L. Wagner in
Current site
Google Scholar
PubMed
Close
*
Restricted access

The experiences of women in sport continue to necessitate deliberation, reflection, new ways of thinking, and further discourse in the continued pursuit of opportunity and equality. The subsequent and parallel impact on the roles that women play in sport as athletes and leaders are revealed by identifying the complexities and social realities that are vying and contending for relevance. The notion of complexity offers a novel conceptualization revealing contexts and competing points of view that challenge progress and equality for women in sport. Complexity refers to the state of the world assailed by increased amounts of data, facts, tasks, evidence, and arguments that yield uncertainty in the current age and unpredictability for the future. Universal challenges characteristic of complexity include globalization; digital technology; interpenetration of the wider society; participation, access, and equal opportunity; marketization; competition; and quality assurance and assessment. As a result, these old and new realities raise questions related to what we know about the current state of sport, sport experiences of women, and the properties of sport that seem difficult to manage. The purpose of this paper is to offer complexity as a theoretical lens by which to examine sport, discuss the universal and formidable challenges that face sport, and, more specifically, discuss the impact they have on women in sport.

Weatherford and Wagner are with Texas Woman’s University, Denton, TX. Block is with Texas A&M University-Commerce, Commerce, TX.

Address author correspondence to Gwendolyn M. Weatherford at gweatherford@twu.edu.
  • Collapse
  • Expand
  • Acosta, R.V., & Carpenter, L.J. (2014). Women in intercollegiate sport: A longitudinal, national study thirty-seven year update. Retrieved from http://www.acostacarpenter.org/2014%20Status%20of%20Women%20in%20Intercollegiate%20Sport%20-37%20Year%20Update%20-%201977-2014%20.pdf

    • Search Google Scholar
    • Export Citation
  • Alvarez, E. (2017). Behind EA’s push to put more women in sports games. Retrieved from https://www.engadget.com/2017/08/11/ea-sports-women-in-games/

    • Search Google Scholar
    • Export Citation
  • Bandy, S. (2005). From women in sport to cultural critique: A review of books about women in sport and physical culture. Women’s Studies Quarterly, 33(1 & 2), 246261.

    • Search Google Scholar
    • Export Citation
  • Barnett, R. (2000). Realizing the University in an age of supercomplexity. Philadelphia, PA: Open University Press.

  • Barnett, R. (2004). The purposes of higher education and the changing face of academia. London Review of Education, 2(1), 6173. doi:10.1080/1474846042000177483

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Barnett, R. (2005). Recapturing the universal in the university. Educational Philosophy and Theory, 37, 785797. doi:10.1111/j.1469-5812.2005.00158.x

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99120. doi:10.1177/014920639101700108

  • Bergvall, V.L. (1999). Toward a comprehensive theory of language and gender. Language in Society, 28(2), 273293. doi:10.1017/S0047404599002080.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Bichi, A. (2017). Opportunities brought by innovation and digital technologies in sport. Retrieved from https://ec.europa.eu/sport/sites/sport/files/docs/docs/eusf-data-1_en.pdf

    • Search Google Scholar
    • Export Citation
  • Block, B.A., & Estes, S. (2011). Supercomplexity in higher education kinesiology. Quest, 63, 179196. doi:10.1080/00336297.2011.10483675

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Bogage, J. (2017). Youth sports study: Declining participation, rising costs and unqualified coaches. Washington Post. Retrieved from https://www.washingtonpost.com/news/recruiting-insider/wp/2017/09/06/youth-sports-study-declining-participation-rising-costs-and-unqualified-coaches/?utm_term=.ff606421575f

    • Search Google Scholar
    • Export Citation
  • Boyd, T.C., & Shank, M.D. (2004). Athletes as product endorsers: The effect of gender and product relatedness. Sport Marketing Quarterly, 13(2), 8293.

    • Search Google Scholar
    • Export Citation
  • Bradford, R. (2016). 8 digital trends driving the transformation of sports. Forbes. Retrieved from https://www.forbes.com/sites/oracle/2016/03/22/8-digital-trends-driving-the-transformation-of-sports/#494ef69d7146

    • Search Google Scholar
    • Export Citation
  • Brooks, C.M. (2001, Spring). Using sex appeal as a sport promotion strategy. Women in Sport & Physical Activity Journal, 10(1), 116. doi:10.1123/wspaj.10.1.1

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Clavio, G., & Eagleman, A.N. (2011). Gender and sexually suggestive images in sports blogs. Journal of Sport Management, 25, 295304. doi:10.1123/jsm.25.4.295

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Cooky, C. (2009). “Girls just aren’t interested”: The social construction of interest in girls’ sport. Sociological Perspectives, 52(2), 259283. doi:10.1525/sop.2009.52.2.259

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Cooky, C., Messner, M.A., & Hextrum, R.H. (2013). Women play sport, but not on tv. A longitudinal study of televised news media. Communication & Sport, 1(3), 203230. doi:10.1177/2167479513476947

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Dockterman, E. (2014). Medals aren’t enough: Female Olympians still have to sell sexiness. TIME Sports. Retrieved from http://keepingscore.blogs.time.com/2014/02/10/medals-arent-enough-female-olympians-still-have-to-sell-sexiness/

    • Search Google Scholar
    • Export Citation
  • Eime, R.M., Harvey, J.T., Charity, M.J., & Payne, W.R. (2016). Population levels of sport participation: Implications for sport policy. BMC Public Health, 16, 752. doi:10.1186/s12889-016-3463-5

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Fink, J.S. (2015). Sponsorship for women’s sports presents untapped opportunity. Street & Smith’s Sport Business Journal. Retrieved from http://time.com/4913687/how-kids-sports-became-15-billion-industry/

    • Search Google Scholar
    • Export Citation
  • Foer, F. (2006). The goals of globalization. Foreign Policy, 153, 8687.

  • Global Fund for Women. (n.d.). Technology initative: Closing the global gender gap in technology. Retrieved from https://www.globalfundforwomen.org/our-approach/initiatives/technologyinitiative/#.WdaUOWiPKHs

    • Search Google Scholar
    • Export Citation
  • Grainger, A.D., Newman, J.I., & Andrews, D. (2005). Global Adidas.Sport, celebrity, and the marketing difference. In J. Amis & B.T.B. Cornwell, Eds. Global sport sponsorship (pp. 89105). Oxford, UK: Berg.

    • Search Google Scholar
    • Export Citation
  • Grappendorf, H., & Lough, N. (2006). An endangered species: Characteristics and perspectives from female NCAA Division I athletic directors of both separate and merged athletic departments. The Smart Journal. Retrieved from http://www.thesmartjournal.com/endangered%20species.pdf

    • Search Google Scholar
    • Export Citation
  • Gregory, S. (2017). How kids’ sports became a $15 billion industry. Time. Retrieved from http://time.com/4913687/how-kids-sports-became-15-billion-industry/

    • Search Google Scholar
    • Export Citation
  • Hardin, M., Lynn, S., Walsdorf, K., & Hardin, B. (2002). The framing of sexual difference in Sports Illustrated for Kids editorial photos. Mass Communication & Society, 5, 341360.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Harvey, J., Horne, J., & Safai, P. (2009). Alterglobalization, global social movements, and the possibility of political transformation through sport. Sociology of Sport Journal, 26, 383403. doi:10.1123/ssj.26.3.383

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Hogshead-Maker, N. (2010). Attitudes, platitudes and the collegiate sports arms race: Unsustainable spending and its consequences for Olympic and women’s sports. Journal of Intercollegiate Sport, 3, 6980. doi:10.1123/jis.3.1.69

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Holland, J.L. (1997). Making vocational choices: A theory of vocational personalities and work environments (3rd ed.). Lutz, FL: Psychological Assessment Resources.

    • Search Google Scholar
    • Export Citation
  • Holland, J.R., & Oglesby, C. (1979). Women in sport: The synthesis begins. The ANNALS of the American Academy of Political and Social Science, 445(1), 8090. doi:10.1177/000271627944500110.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Honeybourne, J., Hill, M., & Moors, H. (2000). Advanced physical education and sport. For AS level. Cheltenham, UK: Nelson Thornes.

  • Jay, K. (2004). More than just a game: Sports in American life since 1945. (pg. 48, pg. 53), Retrieved from http://ebookcentral.proquest.com

    • Search Google Scholar
    • Export Citation
  • Jevtic, B., & Juhas, I. (2011). Women in sports– Truth or contradiction symptoma. Physical Culture, 65(1), 717.

  • Kane, M.J., LaVoi, N.M., & Fink, J.S. (2013). Exploring elite female athletes’ interpretations of sport media images: A window into the construction of social identity and “selling sex” in women’s sports. Communication & Sport, 1(3), 269298. doi:10.1177/2167479512473585

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Karademir, T. (2013). The effects of globalization on sports education institutions. International Journal of Academic Research, 5(2), 116121. doi:10.7813/2075-4124.2013/5-2/B.17.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Koba, M. (2014). Spending big on kids’ sports? You’re not alone. CNBC. Retrieved from https://www.cnbc.com/2014/01/13/youth-sports-is-a-7-billion-industryand-growing.html

    • Search Google Scholar
    • Export Citation
  • Lopiano, D.A. (1984). A political analysis of the possibility of impact alternatives for the accomplishment of feminist objectives within American collegiate sport. The Arena Review, 8(2), 4961.

    • Search Google Scholar
    • Export Citation
  • Lopiano, D.A. (2014). It’s time for the NCAA and other educational sport governance organizations to get serious about gender equity. JOPERD, 85(2), 67. doi:10.1080/07303084.2014.866784

    • Search Google Scholar
    • Export Citation
  • Macijauskiene, Z. (2017). Gender Equality Index 2017: Progress at a snail’s pace. European Institute for Gender Equality. Retrieved from http://eige.europa.eu/news-and-events/news/gender-equality-index-2017-progress-snails-pace

    • Search Google Scholar
    • Export Citation
  • Mangan, J.A. (2010). Epilogue: Aggression and androgyny: Gender fusion in and beyond sport in the post-millennium. The International Journal of the History of Sport, 33(1-2), 470478. doi:10.1080/09523360903339791

    • Search Google Scholar
    • Export Citation
  • McChesney, R.W. (1989). Media made sport: A history of sports coverage in the United States. In L.A. Wenner, Ed. Media, Sports, & Society. Newbury Park, CA: Sage.

    • Search Google Scholar
    • Export Citation
  • McLachlan, F. (2016). Gender politics, the Olympic Games, and road cycling: A case for critical history. The International Journal of the History of Sport, 33(4), 469483. doi:10.1080/09523367.2015.1134500

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Messner, M.A. (2002). Taking the field. Women, men, and sports. Minneapolis, MN: University of Minnesota Press.

  • Miller, T., Lawrence, G., McKay, J., & Rowe, D. (2001). Globalization and sport. Playing the world. London, UK: Sage.

  • Mott, S. (2015). Women’s sport proves the best buy for business. The Independent. Retrieved from http://www.independent.co.uk/news/business/news/womens-sport-proves-the-best-buy-for-business-10318471.html

    • Search Google Scholar
    • Export Citation
  • National Collegiate Athletics Association. (2014). Sports sponsorship and participation rates report. Retrieved from http://www.ncaapublications.com/productdownloads/PR1314.pdf

    • PubMed
    • Search Google Scholar
    • Export Citation
  • National Federation of State High School Associations. (n.d.). 1969–2014 high school athletics participation survey results. Retrieved from http://www.nfhs.org/ParticipationStatics/PDF/Participation%20Survey%20Iiistory%20Boolc.pdf

    • Search Google Scholar
    • Export Citation
  • Nicholson, M. (2007). Sport and the media. Managing the nexus. Oxford, UK: Elsevier.

  • Play Fair at the Olympics. (2004). Play fair at the Olympics. Respect workers’ rights in the sportswear industry. Oxford, UK: Oxfam GB. Retrieved from http://www.fairolympics.org/background/olympicreporteng.pdf

    • Search Google Scholar
    • Export Citation
  • Raftree, L. (2013). Empower girls through technology: What’s the role for business? The Guardian. Retrieved from https://www.theguardian.com/sustainable-business/empowering-girls-technology-role-for-business

    • Search Google Scholar
    • Export Citation
  • Rao, A., Stuart, R., & Kelleher, D. (1999). Gender at work: Organizational change for equality. Retrieved from http://genderatwork.org/Portals/0/Uploads/Documents/Resources/GAW-REDUCE-2-3-0.pdf

    • Search Google Scholar
    • Export Citation
  • Rowe, D. (1996). The global love-match: Sport and television. Media, Culture and Society, 18, 565582. doi:10.1177/016344396018004004

  • Sage, G.H. (2005). Corporate globalization and sporting goods manufacturing.The case of Nike. In D.S. Eitzen (Ed.), Sport in contemporary society. An anthology (pp. 362382). Boulder, CO: Paradigm Publishers.

    • Search Google Scholar
    • Export Citation
  • Scott, J.W. (1987). History and difference. Daedalus, 116(4), 93118.

  • Tamir, I., Yarchi, M., & Galily, Y. (2017). Women, sport and the media: Key elements at play in the shaping of the practice of women in sports journalism in Israel. Communications, 42 (4), 441464. doi:10.1515/commun-2017-0039

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Tavakolli, M., Najafi, A., & Ramezani, Z.N. (2013). Studying role of mass media in sport development. Advances in Applied Science Research, 4(4), 4954.

    • Search Google Scholar
    • Export Citation
  • Thelin, J. (1994). Games colleges play: Scandal and reform in intercollegiate athletics. Baltimore, MD: John Hopkins University Press.

  • Thibault, L. (2009). Globalization in sport: An inconvenient truth. Journal of Sport Management, 23, 120. doi:10.1123/jsm.23.1.1

  • Walsh, A., & Giulianotti, R. (2007). Ethics, money and sport. This Sporting Mammon. London, UK: Routledge.

  • Washington, R.E., & Karen, D. (2001). Sport and society. Annual Review of Sociology, 27, 187212.

  • Weiss, A.E. (1993). Money games: The business of sports. Boston, MA: Houghton Mifflin.

  • Wertheim, L.J. (2004). The whole world is watching. Sports Illustrated, 100(24), 7286.

  • Women’s Sports Foundation. (2016). Benefits– why sports participation for girls and women. Retrieved from https://www.womenssportsfoundation.org/advocate/foundation-positions/mental-physical-health/benefits-sports-participation-girls-women/

    • Search Google Scholar
    • Export Citation
  • Women’s Sports Foundation. (2017). Title IX and the rise of female athletes. Retrieved from https://www.womenssportsfoundation.org/education/title-ix-and-the-rise-of-female-athletes-in-america/

    • Search Google Scholar
    • Export Citation
  • Won, D., & Chelladurai, P. (2016). Competitive advantage in intercollegiate athletics: Role of intangible resources. PLos One, 11(1), 0145782. doi:10.1371/journal.pone.0145782

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Woods, R.B. (2007). Social issues in sport. Champaign, IL: Human Kinetics.

  • Wright, G. (1999). The impact of globalization. New Political Economy, 4, 268273.

  • Yun, H.J., Postelnicu, M., Ramoutar, N., & Kaid, L.L. (2007). Where is she? Coverage of women in online news magazines. Journalism Studies, 8(6), 930947. doi:10.1080/14616700701556823

    • Crossref
    • Search Google Scholar
    • Export Citation
All Time Past Year Past 30 Days
Abstract Views 2752 986 45
Full Text Views 134 16 2
PDF Downloads 92 17 2