This study is an examination of homonegativism in sport as described by lesbian collegiate athletes. These athletes (N = 12) participated in semi-structured interviews about their athletic experiences. Analysis of the homonegtive experiences of these athletes revealed three mechanisms inherent in homonegativism in sport. These were (a) discomfort with females who do not conform with the traditional feminine gender-role, (b) application of the lesbian label, and (c) distancing from the lesbian label. Female athletes perceived to act in a manner contrary to traditional gender-roles are labeled as lesbians. Through this labeling society reinforces traditional gender-roles and, ultimately, protects male dominance in sport. Many of the labels heard by the athletes reflected stereotypical beliefs about lesbians. The athletes described many situations where coaches and administrators attempted to promote or preserve a feminine image within their athletic teams and programs. The disempowering aspects of homonegativism also were revealed as lesbian athletes felt powerless to challenge homonegativism in sport.