The development and pilot stage of a Sport England programme called GirlSport^TM is described. The programme consisted of a magazine and workshop addressing issues surrounding the loss of interest from sport and physical activity amongst adolescent girls. Although teenagers were a clear target market for the programme, it was also designed to be delivered to adult facilitators. Focus groups were undertaken with a select group of 14 & 15-year-old teenage girls and their responses fed into the production of a magazine. The magazine was developed into a supporting workshop. The resources were then utilised in a pilot phase during which the messages and content were evaluated and monitored to assess the effectiveness of the programme. The girls enjoyed an opportunity to reflect about their sport and welcomed the positive messages of women in physical activity. The adults were not surprised by the messages and felt that the content reinforced many of their previously held views. They considered the workshop to be a worthwhile experience and the magazine an interesting read. The comments highlighted in the evaluation are discussed in the context of the cult of femininity and the role of teenage magazines in the construction of successful health promotion messages.