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Media Framing of Athletic Department Major Infractions: A 5-Year Review of Historically Black Colleges and Universities

Tyler A. Williams and Beth A. Cianfrone

Media coverage of Historically Black Colleges and Universities (HBCUs) often focuses excessively on challenges and deficits, influencing public perceptions, but there is little research on media portrayals of HBCU infractions. This study delves into the portrayal of Division I HBCU infractions from 2016 to 2020 through a textual analysis of 60 article headlines from local, regional, and national newspapers. The research examines general framing strategies, temporal changes, specific frames, prominent themes, and attribution of responsibility. Results indicate that the media often frames these infractions episodically rather than thematically over the 5-year span, with limited case details. The headlines emphasized specific issues of reprimand and redemption, often holding the organization accountable. Newspapers contribute to public opinion on athletic infractions by presenting these incidents in an engaging narrative. This study highlights the need for a more nuanced understanding of how media shapes perceptions of HBCUs, especially in the context of athletic infractions.

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Exercising Empathy in the Sport Management Classroom: The True Flipped Classroom

James Strode

Many universities focus on improving pedagogy through training sessions related to technology and assessment. However, what is missing is an emphasis on the humanistic side of teaching, specifically emphasizing empathy in the classroom. This essay makes an argument for faculty to employ empathy in their teaching. Empathy is a learned behavior that motivated faculty can develop and enhance to better serve students. Empathetic teaching is critical for sport management professors due to the numerous challenges and stressors students face, notwithstanding the competitive sport job market. The essay concludes with a novel example of the lessons faculty can employ using knowledge of the motivations of attending a concert to help create an empathetic classroom experience.

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Leadership With Legacy in Education-Based Athletics

Brian Mancuso

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The Engaged Learner: Undergraduate Research and the Super Bowl

Stacy Warner and Andrea L. Buenaño

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Self-Categorization and Sport Management Students: Perceptions of Industry and Discipline by Self-Identified Gender

Mike Ross, Bobby Berry, and Mark Vermillion

Previous research has identified the saliency of gendered experiences in sport industry and educational settings. Drawing from self-categorization theory to better understand the impact of in- and out-group membership on experiences and perceptions, the purpose of this study was to examine college students’ perceptions of gender in both the sport industry and their sport management discipline. Data were collected from a sport management student population at a moderately sized, urban-serving university using an exploratory questionnaire. Descriptive and bivariate results indicate statistically significant differences in perceptions of equality, fairness, and experiences between male and female sport management students. Results, which are in alignment with previous research, are discussed along with study limitations.

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Volume 13 (2024): Issue S1 (Jan 2024): Sport Hospitality and Tourism

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Volume 13 (2024): Issue 1 (Jan 2024)

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Volume 38 (2024): Issue 1 (Jan 2024)

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Fan Engagement Behavior: Validation of a Theory-Based Scale

Masayuki Yoshida, Rui Biscaia, Sebastian Uhrich, Brian S. Gordon, Marcel Huettermann, and Makoto Nakazawa

In this research, we conducted two studies to validate a multidimensional scale of fan engagement behavior. In Study 1, we generated survey items through a systematic review of the relevant literature, collected data from fans of professional baseball (n = 319) and soccer (n = 301), and provided evidence for the construct and concurrent validity of the scale composed of six dimensions. In Study 2, we reassessed construct validity in professional baseball (n = 582) and found that fan engagement behavior was represented by the proposed six dimensions with a final list of 21 items. Further, our predictive analysis throughout a season showed that fan engagement behavior fully mediated the relationship between predictor (team identification and awareness of fan engagement initiatives) and outcome variables (media viewing frequency, attendance frequency, and flourishing). The developed scale advances our understanding of fans’ voluntary actions that are culturally embedded in spectator sport.

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Global Sports and Contemporary China (1st ed.)

Luke Mashburn