Browse

You are looking at 91 - 100 of 690 items for :

  • Sport Business and Sport Management x
  • Social Studies in Sport and Physical Activity x
  • Psychology and Behavior in Sport/Exercise x
  • International Journal of Sport Communication x
  • Refine by Access: All Content x
Clear All
Restricted access

Critiquing the Social Media Scholarship in Sport Studies: A Sport Entrepreneurship Analysis

Vanessa Ratten

Social media is endemic to the sport industry and ensures its global competitiveness. The aim of this article is to critique social media scholarship in sport studies by taking a sport entrepreneurship perspective. This approach is useful in expanding and building on the existing social media research by focusing on the innovation apparent in the sport industry. An overview of current literature on social media and sport entrepreneurship is discussed. This article concludes with a number of different research trajectories that are needed to advance the practice and scholarship of sport social media studies and sport entrepreneurship.

Restricted access

Hyperprofessionalized and Commodified: A Case Study Examination of FBS Bowl Games and the Utilization of Football Players as Programmatic Promotional Material

Chris Corr, Richard M. Southall, Crystal Southall, and Richard J. Hart

Football Bowl Subdivision (FBS) football games are presented in a hypercommercialized manner by television broadcast networks through the targeted use of in-game graphics and corporatized content. While commercialized FBS football broadcast components have been analyzed within the frameworks of a hypercommercialized National Collegiate Athletic Association and media institutional logics, an analysis of commentator language has yet to be examined within the larger institutional field of FBS football broadcasts. Utilizing agenda setting and media framing as frameworks, this case study examined the manner in which commentators frame FBS football players as professionals in a hypercommercialized institutional setting. From a sample of 18 FBS bowl games during the 2019–20 season, discourse and thematic analysis reveal that commentators frame FBS football players in the context of their future professional opportunities (i.e., National Football League). The framing of FBS football players as professionals aligns with extant literature examining the broader institutional field of broadcast media and logics pervasive in the National Collegiate Athletic Association as an organization. The commodification of FBS football players as integral components to strategic programmatic content promoting future broadcast programming is discussed.

Restricted access

Interview With Amanda Brooks, ESPN PR/Director of Communications for College Football and SEC Network

Grace Berger

Restricted access

“Media Industries and Sport Scandals” Redux: Netflix’s Untold: The Girlfriend Who Didn’t Exist

Benjamin Burroughs and Travis Vogan

Restricted access

Whither College Sports: Amateurism, Athlete Safety, and Academic Integrity

Brian Mancuso

Restricted access

Athlete A

Claudia Benavides-Espinoza

Restricted access

Health Communication and Sport: Connections, Applications, and Opportunities

Zack P. Pedersen

Restricted access

Understanding the LPGA Tour Top Six Korean Golfers’ Self-Presentation on Social Media: A Content Analysis of Instagram Posts

Wonyul Bae, Kim Hahn, and Minseok Cho

With a growing number of people using social media such as Instagram, Facebook, and Twitter, it has become extremely important for professional athletes to build and promote their personal brands through social media. The purpose of this study was to understand how LPGA Tour Korean golfers use social media for self-presentation. Through content analysis, the self-presentation forms of the top six Korean LPGA Tour golfers were examined. The result showed that the golfers are more likely to use the form of the front stage rather than the backstage. The number of likes and comments is higher when golfers post backstage photos and write photo stories in both Korean and English languages on Instagram. This study contributes to the field of sport social media research theoretically with new subcategorization to Goffman’s self-presentation and suggests a new insight into personal brand marketing strategies via social media for both athletes and sponsors.

Restricted access

Centering the Self, Doing the Sport, and Being the Brand: The Self-Branding of Lifestyle Athletes on Instagram

Joshua Woods, Matthew Hartwell, Leah Oldham, and Stephanie House-Niamke

Several scholars have examined how sport stars and other celebrities establish personal brands on social media, but few studies have used a longitudinal research design to study the self-branding process itself and measure changes in self-branding behaviors over time. Based on a content analysis of 6,240 images posted on Instagram by 112 top-ranked professional disc golfers, this study shows how self-branding is a common practice even among the players of this lesser known sport. Drawing on Goffman’s work on impression management, self-branding is conceptualized as goal-oriented, strategic communication. The players’ uptake in self-branding may be a response to the disc golf industry’s rapid growth and new opportunities to market products on social media. While the study partially supports this perspective, it also reveals an interesting contradiction. Many players engaged in self-branding regardless of their social status or ability to monetize their personas. Bourdieu’s concepts of habitus, field, and capital may help explain why self-branding is so widespread among lifestyle athletes.

Restricted access

The Role of Culture in Using Social Media in Sport: The Case of Australian and Singaporean Elite Sportswomen

Popi Sotiriadou, Leah Brokmann, and Jason Doyle

The use of social media is reflective of an individual’s culture. The purpose of this study was to examine the influence of the cultural context on Australian and Singaporean sportswomen’s uses of social media. In-depth interviews with 12 elite sportswomen from both countries combined with supplementary information collected through the participating athletes’ Instagram profiles showed that social media uses are influenced by uncertainty avoidance, individualism or collectivism, masculinity or femininity, and long- or short-term orientations. By applying Hofstede and Bond’s cultural dimensions framework, the study presents new knowledge on three cultural dimensions (i.e., uncertainty avoidance, masculinity vs. femininity, and long-term vs. short-term orientation) and broadens the field of sport and social media by comparing the use of social media between athletes from diverse cultures. The study offers significant insight for designing a branding strategy that encompasses cultural contexts to guide athletes on their use of social media.