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Managing Sport Development: An International Approach (2nd ed.)
Christina Gipson
Prologue: Have You Heard About the Cotillion?
Maria J. Veri and Diane L. Williams
“A Secret in Plain Sight”: Origin Stories From the Amy Morris Homans Cotillion
Maria J. Veri, Diane L. Williams, Jackie Hudson, Roberta S. Bennett, Karen P. DePauw, Emily H. Wughalter, and Linda Zwiren
The story of the Amy Morris Homans Cotillion is little known outside the circles of those who founded and attended the event. In this article, we detail the origins of the Cotillion from its inception in 1982 to its final iteration in 2014. This underground social event provided a safe space for women to connect and create a lesbian community of joyful sisterhood with long-lasting professional and personal relationships. At its peak, the Cotillion gathered hundreds of women, inviting them to drink, dance, and dream of a better world. We place the Cotillion in the context of the historical development of women’s physical education and the field of kinesiology and use oral-history interviews with women who founded, organized, and regularly attended the Cotillion to create a narrative of the origins of this event.
Diversity and Inclusion in Sport Organizations: A Multilevel Perspective (5th ed.)
Farah J. Ishaq
How Transfer Behavior Impacts Consumer Perceptions and Intentions Toward College Athletes Who Pursue Name, Image, and/or Likeness Activities
Andrea L. Matthews and Jodi Pelkowski
Recent changes to the National Collegiate Athletic Association policy on name, image, and/or likeness and transfer policies have transformed how college athletes may market themselves as human brands. Above all, branding success depends on consumer perceptions. Using a national survey of U.S. consumers and an experiment, we test how transfer behavior impacts consumer purchase intentions for a collegiate athlete’s brand. We find that transferring to a National Collegiate Athletic Association Division I or Division II school decreases purchase intentions by lowering consumer identification with the athlete through perceived profit motive or perceived athlete quality, respectively. These findings contribute to branding theory and provide insight to players and schools, as they navigate the changing landscape of college athletics.
Investigating the Physical Activity Habits and Apparel Choices of Perinatal Women
Rachael F. Vatter, Diana Segura-Velandia, Isabel S. Moore, and Aimée C. Mears
Background: This study investigates the physical activity and apparel choices of perinatal women. The perinatal period involves significant anatomical, physiological, and biomechanical changes as the body prepares to carry and deliver a child, and the recovery process which follows. Despite the recognized benefits of physical activity, returning to physical activity postpartum can be difficult. Methods: One hundred and six postpartum women completed an online questionnaire exploring women’s physical activity habits before, during, and after pregnancy, along with their use of activewear/compression garments during this time. Statistical analyses, including chi-squared tests, investigated the relationship between initiation of physical activity postpartum (by and after 12 weeks) and: delivery method (vaginal, c-section, and assisted), perineal trauma, activewear purchase, and prepregnancy activity level. Thematic analysis was applied to identify themes from participant’s answers. Results: A vaginal delivery correlated with a higher likelihood of resuming physical activity within 12 weeks postpartum. Moreover, a high level of activity prepregnancy was associated with a high level of physical activity postpartum. The study identified key reasons for the cessation of physical activity during pregnancy including discomfort, tiredness, and misinformation. Barriers hindering the return to physical activity postpartum included discomfort, misinformation, and time constraints. Few participants used compression garments in the postpartum period, with the majority leveraging them to alleviate pain (71%). Conclusions: This study highlights a crucial gap in utilization of compression garments during the postpartum period. Understanding these factors is pivotal in enhancing support for postpartum women in their pursuit of resuming physical activity.
Sport Management in the Ibero-American World: Product and Service Innovations
James Du
Global Sport Management Education: Policy, Curriculum, and Implementation
E. Su Jara-Pazmino
Exploring Sport Employees’ Conceptualizations of Meaningful Work
Nathan R. Baer, Claire C. Zvosec, and Brent D. Oja
Modern sport management scholars have paired the fields of positive organizational behavior and human resource development with sport management to enhance the productivity of sport organizations through their employees. One area of study receiving increased attention is meaningful work, an emerging employee well-being metric whose definition is debated. The purpose of this study was to explore the ways in which sport employees conceptualize meaningful work. Semistructured interviews were conducted with 32 sport employees. The following themes were identified: meaningful work is work that serves, meaning gained from sport organizations, and individual meaningful work experiences. Discussion offers valuable implications for practitioners of sport management, as well as the emerging scholarly field of human resource development in sport management, and the evolving discourse surrounding meaningful work.
(Un)Doing Gender Inequalities in Sport Organizations
Annelies Knoppers, Corina van Doodewaard, and Ramón Spaaij
Gender can be seen not only as a binary category but also as a performance or doing that is shaped by, and shapes organizational processes and structures that are deeply embedded in (sport) organizations in multiple and complex ways. The purpose of this paper is to explore strategies for addressing the undoing of gender in sport organizations with the use of an overarching or meta-approach. Strategies that aim to undo gender require a recognition of the complexity of regimes of inequality and the need to use incremental steps in the form of small wins while acknowledging change is not linear. The complexity and multiplicity of the gendering of sport organizations should, therefore, be considered a wicked problem. The naming of heterotopias can provide directions or goals for small wins and for addressing the wicked problem of the doing of gender in sport organizations.