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Examining the Efficacy of a Government-Led Sport for Development and Peace Event

Gareth J. Jones, Elizabeth Taylor, Christine Wegner, Colin Lopez, Heather Kennedy, and Anthony Pizzo

A large body of research has examined the influence of sport for development and peace (SDP) events on community development, focusing primarily on SDP events delivered by nonprofit “change agents.” Although scholars have highlighted the need to more meaningfully incorporate local governments into SDP event management, there has been limited attention to government-led implementation. The purpose of this study was to explore a government-led SDP event through the lens of the S4D Framework to understand how the approach to implementation influenced sport event management, direct social impacts, and long-term social outcomes. Data were generated primarily through interviews with members of the event leadership team and supplemented with observations and focus groups with event participants. The findings indicate that the structural and social resources of the local government were key to activating different phases of the S4D Framework, yet also revealed unique challenges that have important implications for SDP event management.

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Mega Sporting Events and Inward Foreign Direct Investment: An Investigation of the Differences Among the Types of Sporting Events and Host Countries

Kaveepong Lertwachara, Jittima Tongurai, and Pattana Boonchoo

Building on the location advantage theory for international business, the authors used the event study approach, used extensively in the finance literature, to examine the effects of hosting mega sporting events on inward foreign direct investment (FDI) in countries that hosted the Olympic Games, the International Federation of Association Football World Cup, the Union of European Football Associations Championship, and the Asian Games between 1960 and 2018. In general, the authors’ findings suggested that host countries experienced beneficial effects from hosting mega sporting events. Increases in FDI inflows were more pronounced following the hosting announcements and until the event year. Hosting the Summer Olympic Games, the Union of European Football Associations Championship, and the International Federation of Association Football World Cup all drew a high level of positive abnormal FDI, while hosting the Asian Games induced negative abnormal FDI. The effects of hosting mega sporting events on inward FDI were also found to differ between countries. For instance, host countries in the Middle East and North Africa, and Latin America and the Caribbean appeared to benefit more from hosting a mega sporting event.

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“Out of the Black, Into the Big Blue” on a Single Breath: Sport Event Value Co-Creation as Symbolic World-Making

Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas

Building upon the perspectives of sport value co-creation and symbolic action, this study employs a hermeneutic analysis of the socio-cultural dynamics shaping value in events. It examines the symbolic co-construction of a participatory small-scale event and the attached meanings that instantiate perceptions of value. The authors investigate a free-diving event held on the Greek island of Amorgos commemorating the 1988 film “Big Blue.” Fieldwork was conducted during the event, including focus groups, semi-structured interviews, and observation. Findings demonstrate the event’s dramaturgic hypostasis acting both as symbolic social space and multi-stakeholder value co-creation platform. Three overarching themes epitomize the actors’ experience: connecting, communing, and belonging. This reveals a dramaturgical world-making stage in which co-creative instantiators embody meanings that coordinate interaction, communicate information, integrate resources, and evaluate value. This study calls for comprehensive dramatological inquiries embracing the collective embodiment of events as social dramas that enable collaboration through the instantiation of shared meanings.

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Swinging for the Fences? Payroll, Performance, and Risk Behavior in the Major League Baseball Draft

Jeffrey Q. Barden and Yohan Choi

This study examines the way competitive advantage and organization performance mediate the effect of potential slack—externally available resources—on organization risk behavior in Major League Baseball’s amateur draft. It tests the hypotheses that local market munificence provides payroll advantage and increases on-field performance and that payroll disadvantage and poor performance increase teams’ likelihood of selecting riskier high school players instead of college players. Consistent with risk sensitivity theory, results suggest that payroll disadvantage promotes risk-taking; however, on-field success encourages risk-taking early in the draft. Indeed, pick number appears to have a U-shape relationship with risk-taking where winning increases confidence earlier in the draft and low stakes promote risk-seeking later. This study contributes to the literature by suggesting that input- and outcome-based reference metrics have different effects on risk behavior and that managerial hubris may influence risk behavior through information availability rather than having a general effect.

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Understanding the Global–Local Nexus in the Context of the Olympic Games: Implications for Managing Community Development Through Sport Megaevents

NaRi Shin and Jon Welty Peachey

In this study, the authors sought to understand the influence of the Olympic Games on a host community’s globalization and development using world-systems theory and theories of globalization (i.e., glocalization and grobalization). The host community for the 2018 PyeongChang Winter Olympics (Daegwallyeong-myeon in South Korea) was the focus of this investigation. Using a global ethnographic approach, the authors collected diverse data through interviews, observations, archival and media documents, and field notes. Findings identified five key themes: (a) perception of underdevelopment, (b) the Organizing Committee’s institutional management of the global standard, (c) the Organizing Committee’s role as a negotiator between the global standard and the locality, (d) resident perspectives on global standards and regulations, and (e) aspirations to globalize Daegwallyeong-myeon. Through this study, the authors advance the use of world-systems theory and expand the concept of grobalization in the context of sport megaevent management by discussing global–local configurations and local agents’ desires to transform the community through Olympic-driven development and globalization.

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The Effect of Partitioned Ticket Prices on Sport Consumer Perceptions and Enduring Attitudes

Ted Hayduk III, Natasha Brison, and Joris Drayer

The efficacy of partitioned pricing (PP) has been investigated in a range of industries. This work showed that the usefulness of PP is situational, with numerous contextual factors playing important roles. Ticket pricing scholarship has yet to devote adequate attention to PP as a focal variable, which is problematic given the industry’s reliance on ticket revenue and the “service” fees ubiquitous in the ticketing industry. In addition, there is a need to investigate the moderating factors unique to sport consumption, such as team identification and the entertainment value of live sport. Using a sample of 403 sport consumers, this study found that PP is associated with lower perceptions of fairness but not lower enduring attitudes about the platform. Thus, sport consumers are displeased by PP, but not enough to dissuade them from future purchases. The analysis found that team identification—the entertainment value of live sports entertainment value—can further offset negative perceptions of PP.

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Book Review of Routledge Handbook of Football Business and Management

Melissa James

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Changing the Game: My Career in Collegiate Sports Marketing

Annemarie Farrell

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The Business of Esports: The Wild Wild West on Fire

Bo Yu

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Rivalry in Sport: Understanding Fan Behavior and Organizations

Jim Riordan