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Volume 37 (2023): Issue 1 (Jan 2023)

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Erratum: Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image

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Black Lives Matter to the NBA: The Impact of Sport Fanship and Political Affiliation on the Perception of the NBA’s Racial Justice Initiatives During the 2020 Playoff Bubble

Kenon A. Brown, Nicky Lewis, Matthew Barnidge, and Courtney D. Boman

The NBA’s (National Basketball Association’s) racial justice initiatives during the 2020 Playoff Bubble are considered an act of corporate social advocacy and provide an exemplary scenario to explore this intersection of sport and politics. Based on this observation, the purpose of this study was to explore how one’s level of identification with the NBA and his/her identification with a political party can impact one’s perception of the NBA’s racial justice initiatives. Specifically, the researchers wanted to determine if outrage toward the NBA and one’s perception of the NBA’s reputation is influenced more by one’s political identity or one’s fanship for the league. A survey was conducted using a national convenience sample of 518 participants recruited through Amazon Mechanical Turk. Results showed that while both fanship and political identity had effects on one’s outrage toward the NBA and one’s perceived reputation of the NBA, the stronger factor differed between Democrats and Republicans.

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Interview With Jenny Johnston, Assistant Director, Communications, USA Basketball

Grace Berger

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Role Model or Quitter? Social Media’s Response to Simone Biles at Tokyo 2020

Steph Doehler

During the Tokyo 2020 Olympics, Team USA athlete Simone Biles withdrew from several gymnastics events midcompetition, citing mental health issues. Biles, one of the most recognizable stars of the Games, faced intense scrutiny from both the world’s media and the general public in the immediate aftermath. The purpose of this study was to analyze the Facebook narrative surrounding Biles’s withdrawal within the theoretical context of framing, as crafted through user comments on various public high-profile Facebook pages. A total of 87,714 user comments were collected and analyzed using the qualitative software Leximancer. The themes emerging from the data suggested a polarizing narrative, with many users supporting Biles, engaging in the wider discussion surrounding athlete mental health, while others condemned her action, suggesting she quit on the biggest sporting stage.

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The Routledge Handbook of Sport and Sustainable Development

Grzegorz Botwina

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Volume 15 (2022): Issue 4 (Dec 2022)

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Why Do Unfairly Paid Trainees Persist? Pay Fairness and Human Capital Investment in Development Leagues

Christopher M. McLeod and Nola Agha

Pay fairness and human capital theories make different predictions about trainees’ occupational turnover in situations where trainees perceive unfair pay but receive huge potential returns from training. Therefore, the purpose of this study was to examine how pay fairness and human capital investment combined to explain why trainees are motivated to persist in employment when they perceive unfair pay. Cross-sectional survey data from 144 minor league baseball players showed that athletes perceived unfair pay but had low occupational turnover intentions because they perceived high learning achievement and expected to play in Major League Baseball eventually. Perceptions of unfair pay only increased occupational turnover intentions under certain conditions, such as when athletes had low expectations of playing at least one game in Major League Baseball in the next 3 years. The results support a framework that combines human capital theory and pay fairness theories to explain boundary conditions for trainee motivation.

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Grassroots Coaching: Using Sports Psychology and Coaching Principles Effectively

Jillian McNiff Villemaire

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Exploring (Semi) Professionalization in Women’s Team Sport Through a Continuum of Care Lens

Wendy O’Brien, Tracy Taylor, Clare Hanlon, and Kristine Toohey

Professional team male-dominated sports have been built on masculine values; however, these values are challenged by the increasing number of women athletes entering this workplace. In this research, we explore the suitability and gender appropriateness of existing management processes and practices through three women’s professional and semiprofessional leagues. Drawing on a feminist perspective of continuum of care, players (n = 36) and organizational representatives (n = 28) were interviewed to gain insights into how athletes and organizations contend with their rapidly evolving workplaces. Framed around the values of affirmation, empowerment, and belonging, the continuum of care contrasts players’ everyday experiences of care with how organizations administer care. The research contributes through application of the feminist continuum of care. We present considerations for the management of female professional athletes in ways that are careful and an alternative value system that is affirmative, inclusive, and empowering.