Browse
Diversity and Inclusion in Sport Organizations: A Multilevel Perspective (5th ed.)
Farah J. Ishaq
Sport Management in the Ibero-American World: Product and Service Innovations
James Du
Global Sport Management Education: Policy, Curriculum, and Implementation
E. Su Jara-Pazmino
Mentioned, Quoted, and Promoted: How Sports Journalists Constructed a Narrative of Athletes’ Value in the “Name, Image, and Likeness” Era
Shannon Scovel
Using theories of framing and agenda setting, this study explores how journalists covered women athletes during the first week of the National Collegiate Athletic Association’s new “name, image, and likeness” (NIL) policy. Athlete representation during this first week was critical, as it established precedent for which athletes, according to media members, held value and were worthy of publicity. The findings from this study show that journalists focused their reporting of NIL on U.S. male athletes, although women athletes such as Olivia Dunne, Haley Cavinder, and Hanna Cavinder were also frequently mentioned in relation to their large social media following, lifestyle, or appearance. Overall, reporters generally promoted a male-dominated NIL agenda, one that undervalued women athletes and minimized their potential role as sporting celebrities in the college sports space.
Head Game: Mental Health in Sports Media
Mahdi Latififard
Governance and Policy in Sport Organizations, 5th ed.
Andrew Sellers
Gender (In)Equity in the Brazilian Paralympic Committee Coverage of the Paralympic Games
Ianamary M. Marcondes, Ruth E. Cidade, Josep Solves, and Doralice L. de Souza
This study investigated the following questions: Was there gender equity in the coverage by the Brazilian Paralympic Committee of the Rio 2016 and Tokyo 2020 Paralympic Games? If not, what were the main differences in the treatment of male and female athletes? We compiled all of the Brazilian Paralympic Committee’s publications during both Paralympic Games editions, computed their distribution by gender, and assessed whether the newsworthiness criteria and aspects of text composition were consistently applied across genders. We conducted a quantitative and qualitative analysis of all available publications on the committee’s website during both events. We found that women received less visibility, fewer speech quotations, and fewer protagonist roles. Additionally, we observed that the application of newsworthiness criteria favored men. Our findings reveal issues that can contribute to advancing gender equity in the coverage of national paralympic committees and other media outlets.
Volume 17 (2024): Issue 2 (Jun 2024)
Interview With Jane MacNeille, Senior Vice President of Player Communications at LIV Golf
Trajan Cunningham
What Determines the Number of Social Media Followers of Professional Cyclists: A Statistical Analysis
Jeroen Belien, Kevin De Clercq, and Michel Meulders
This paper examines which factors influence the change in the number of followers of professional cyclists on social media using a fixed-effects model on 33 days of panel data regarding the performance, activity, and content of Twitter messages of 795 cyclists. The analysis shows that a better race performance leads to more new followers. Posting social tweets has no effect, but posting social retweets does increase the number of new followers for riders with a low or medium number of followers. For parasocial tweets, the reverse is true: Parasocial retweets have no effect, while parasocial noninteractive tweets have a positive significant effect for riders with a low or high number of followers. Finally, for riders with a high number of followers, posting a general question to followers has a positive impact on the number of new followers. Cyclists and teams can use the results of this study to identify over- and underperformers in terms of social media success and to attract more followers with all the associated benefits.
