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Research Handbook on Gender and Diversity in Sport Management

Annemarie Farrell

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Sport, Sponsorship and Public Health

Jason W. Lee

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The Thematic Evolution of Sports Journalism’s Narrative of Mental Illness: A Little Less Conversation

Michael J. Mignano

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Building the Beach: Interest Convergence, (Black) Capitalism, and Air Jordans

A. Lamont Williams, Amanda N. Schweinbenz, and Ann Pegoraro

This paper uses water waves as a metaphor to critically examine Black athlete activism and Derrick Bell’s interest-convergence principle as an analytical lens for understanding how Black Athletes leveraged the capitalist system of sport to build power through wealth. Specifically, we focus on how the convergence of interest between Michael Jordan, Nike, and the National Basketball Association “built the beach” on which the current wave of Black athlete activists stand. While Jordan has been noted for his lack of activism related to race-related issues in the United States, Jordan’s ability to accumulate billions of dollars in generational wealth through interest-convergence, he did lay the foundation for current Black athlete activists including Steph Curry and Lebron James. As such, Black athlete activists like James and Curry have the ability to speak up and speak out when they deem it is necessary without the fear of financial ruin or loss of livelihood.

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Acute and Transient Match-Related Fatigue in University Female Footballers

Andrew N. Hearn, John K. Parker, Kirsty M. Hicks, and John F.T. Fernandes

This study aimed to examine the acute fatigue response experienced by female footballers during and after match-play. Twenty university footballers completed three trials of a countermovement jump on a force platform pre- and post-match-play (35 observations). External and internal loads were recorded during match-play via global positioning systems (GPS) and heart rate (HR), respectively. Match-play loads were split into thirds and analyzed via linear mixed model. Pre- and postjump metrics (n = 16) were analyzed using a paired samples t test. Significant decrements were observed between the first and final third for all external load metrics apart from sprint distance and accelerations (p > .05). Relative concentric peak force (p = .035) was significantly increased postmatch, while a reduction was observed for relative concentric mean power (p = .034). The remaining 14 metrics did not display any significant changes (p > .05). The stability of countermovement jump (CMJ) performance pre- to postmatch alongside the reductions within match support the notion of transient fatigue. Moreover, coaches can use this data (i.e., transient fatigue) to inform tactics in female football (i.e., substitutions) and conditioning regimes.

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Interview With Rui (Blanca) Qi, Content Creator, Internet Celebrity, and Chinese Football Journalist in Europe

Zesheng Yang

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Abolishing Amateurism: Reimagining the Future of U.S. College Football

Kirsten Hextrum and Howard Croom III

Recently, college athletes have won new rights to their name, image, and likeness; to educational benefits; to transfer; and to earn compensation based on the revenue their labor produces. Using critical race theories, we review the desegregation of college football alongside the legal protections for National Collegiate Athletic Association amateurism, as it was practiced from the 1950s through recent days. We argue that such amateurism still structures a racialized property relationship that grants ontological, monetary, and educational benefits to white stakeholders at the expense of Black football players. Throughout, we offer legal and historical insights about the limitations of the law for social change. We conclude with suggestions to dismantle amateurism and establish a labor market for college football players through which athletes can secure just compensation and workplace protections.

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Abolition or Reform? A Review of Historical Perspectives on Football Safety From the 1890s to 1950s and How They Shape Youth Football Debates Today

Kathleen Bachynski

This essay provides a synthesis of secondary literature and primary sources to trace debates about football’s safety and value. It examines ideas from the Progressive Era to the 1950s and shows that such perspectives inform how the American public grapples with increasing research on the risks of repetitive brain trauma and the acceptability of football for younger children in the 21st century. Whether football’s risks were celebrated as inherently good, treated as short-term nuisances that could be minimized through safety reforms, or decried as long-term calamities preventable only by abolishing the sport has always depended on deeply contested social values that remain in tension and unresolved.

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Exploring Branding Strategies and Barriers of Female Collegiate Athletic Coaches

Hailey Harris and Natasha Brison

Branding has been conceptualized, contextualized, and operationalized in various ways. However, little research has been conducted exploring coaches and their personal branding. Although researchers have investigated the content that collegiate male coaches post on social media, there is a dearth of research investigating female collegiate coaches and the strategies they utilize when constructing their brand online. Therefore, the purpose of this study was to examine the branding strategies used by female collegiate coaches when constructing and presenting their online brand. The authors collected data via a qualitative methodology, utilizing semistructured interviews with female head and assistant coaches in college athletics. Results indicate that the coaches were strategic in their approach to social media, while also encountering obstacles when deciding how to communicate aspects of their brand. Theoretical implications stem from findings that are consistent with decision-making processes outlined by behavioral decision theory, and practical implications are centered on strategic branding suggestions for coaches.

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Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League’s Journey From Niche to Mass Cool

Amit Anand Tiwari and Venkatesha Murthy

This study delves into the evolution of the Indian Premier League, the world’s second-largest sports league, charting its transition from a niche to a mass cool brand. Through the lens of symbolic interactionism, it scrutinizes 13 years of the Indian Premier League’s promotional videos with 18 in-depth interviews of cultural intermediaries. The research spotlights the nuanced process of brand coolness within the Indian Premier League, demonstrating how the league’s brand identity undergoes a deliberate reconstruction, blending both traditional and modern sociocultural elements. A pivotal “boost cool” phase is identified, signaling a strategic shift to expand the brand’s appeal to a wider audience. This research contributes significantly to brand coolness literature by conceptualizing a brand coolness life cycle, charting a path from uncool, through niche and boost cool, to mass cool, and eventually to uncool or reinvention, highlighting “boost cool” as a critical transitional stage.