A national sample of 390 self-identified National Basketball Association (NBA) fans were asked motivational differences regarding use of four unique forms of social media information offerings: team-managed, media-managed, fan-managed and player-managed outlets. While entertainment emerged as the top motivational factor across all four offerings, many significant differences were found among the four information offerings in relation to 12 key uses and gratifications. Revealing which information offerings users tend to use when attempting to fulfill a specific gratification, this study yields insights for academicians and sport practitioners, pinpointing distinctive features of different social media platforms to frame social media goals, as well as matching the perceived strengths and features of a particular platform and information offering.
Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings, and Carla H. Blakey
Thomas J. Aicher, Richard J. Buning, and Brianna L. Newland
Using social worlds as a framework, the purpose of this study was to determine the relationships between event travel career progression with travel behavior and related intentions. As such, this study has depicted the evolving behaviors and preferences of active sport tourists in an effort to improve the localized impact of events. Using previous research on social worlds and active sport event travel careers, the authors have hypothesized that differences in social worlds immersion would be present based on event participation, travel party conditions, flow-on tourism activities, and repeat/revisit intentions, as well as differences in flow-on tourism activities based on travel conditions. In partnership with a large running festival in the Midwest United States, data were collected and analyzed to test these hypotheses (N = 2,219). The results indicated support for the hypotheses previously outlined. Theoretical contributions to the study of active sport tourism and practical implications for the management of events and destinations are discussed.
Colin D. McLaren and Kevin S. Spink
Emerging evidence suggests that team success is associated with communication among group members. This study built on those findings by examining the degree to which members on a winning (n = 13) and a losing (n = 13) men’s soccer team exchanged task-related information during a single head-to-head game. Social network analysis was used to compute athlete information exchange at the individual and team levels by asking players to identify the specific members with whom they exchanged information during the game. As hypothesized, athletes on the winning team had higher average individual degree centrality and higher network-density scores than athletes on the losing team. This indicates that individual members on the winning team exchanged task-related information with more of their teammates and, as a result, engaged in more collective information exchange as a team. While replication is necessary to increase generalizability, this study suggests a possible link between the degree that team members exchange information (at the individual and team level) and team performance outcome (i.e., win or loss).
Steven Salaga, Scott Tainsky, and Michael Mondello
The authors demonstrate that betting market outcomes are a statistically significant and economically relevant driver of local market television viewership in the National Basketball Association. Ratings are higher when the local market team covers the point spread and when point spread outcome uncertainty is increased. They further illustrate that point spread market outcomes have a larger relative impact on viewership in less-popular games and when the local market team is expected to perform poorly. This suggests wagering market access serves as insurance to the league and its franchises against reduced viewership in games that are less appealing to consumers. The results assess the degree to which wagering interest has driven past revenues as well as how the legalization of sports wagering may influence future revenues.
Leeann M. Lower-Hoppe, Kyle B. Heuett, Tarkington J. Newman, and Shea M. Brgoch
Performance excellence is a core value in athletic teams. A team’s intraorganizational network has been considered an important determinant of team performance. However, the role of sport-team captains is often overlooked in lieu of the coaching staff. The purpose of this case study was to explore the relationship between team captains’ intrateam ego network and team-performance indicators. The researchers video recorded the intrateam communication of 4 college football-team captains over the course of 9 practices and collected secondary data pertaining to team performance. Analysis of the coded interactions revealed significant positive relationships between captains’ ego network and the previous week’s team performance, with a nonsignificant correlation with the subsequent week’s team performance. Analysis exploring the relationships between captains’ ego network and other team-performance indicators provides some support for the impact of intrateam communication on team performance. Implications for coaches and future directions for research are presented.
Akira Asada, Yong Jae Ko, and Wonseok (Eric) Jang
The purpose of the current study was to examine how two key characteristics of sports fan communities—relative size and homogeneity (behavioral similarity among fans)—influence potential fans’ perceptions and intentions to support the team. Study 1 showed that relative size and homogeneity created a two-way interaction effect on potential fans’ support intentions, such that the low-homogeneity fan community resulted in greater support intentions in the minority condition, whereas the high-homogeneity fan community resulted in greater support intentions in the majority condition. Study 2 revealed a boundary condition of this interaction effect: The interaction effect disappeared when potential fans had extremely low levels of involvement with watching the sport. Study 3 showed that potential fans’ perceptions regarding similarity to fans and social pressure mediated the effect of relative size on their support intentions.
Jue Hou, Xiaoxu Yang, and Elliot Panek
This paper examined the media and public relations coverage of e-sport in China over a 17-yr period, focusing on how the representations of e-sport as a fast-growing industry have changed in China during that time. With the theoretical underpinning of media framing, the study used content analysis and examined 400 e-sport-related reports. Specifically, it investigated the tone of coverage, the topic emphasis of e-sport-related stories, and the use of jargon and statistics in the reports. In general, findings indicated that both mainstream media and public relations gradually covered e-sport issues in a more positive way as time went by. Similar to reporting on traditional sports, the topic emphasis changed from nongame issues to player and team performance in the contemporary climate. The findings highlight the importance of live-streaming platforms in e-sport development and suggest that more traditional-sport-styled media coverage of e-sport might benefit the industry. Finally, the study calls for an evaluation of media e-sport coverage in different cultural contexts and comparisons between e-sport’s and traditional sports’ representation in the contemporary media climate.
Fei Gao, Bob Heere, Samuel Y. Todd, and Brian Mihalik
Although the concept of social leverage has been a key component of research on mega sport events, authors know little about how the initial partnership between stakeholders of the event allows for social leveraging prior to the event. Thus, the purpose of this study is to understand what intentions stakeholders of a newly formed interorganizational relationship for the 2019 Federation of International Basketball Associations World Cup have toward social leverage initiatives and whether they coordinate such efforts with other stakeholders. Data were collected through two rounds of interviews with high-ranking leaders in the stakeholder organizations. The authors found that social leverage is not part of the early planning for the event because (a) different stakeholders/organizations have little knowledge of social leverage, (b) the media amplifies current values and beliefs of the interorganizational relationship stakeholders, and (c) the Chinese culture has an implicit/explicit influence on the interorganizational relationship. The study contributes to our understanding of challenges surrounding social leveraging.