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“A Breath of Fresh Air”: Media Framing of a Unique National Football League Draft Pick

Adam Love, Alexander Deeb, and Lars Dzikus

In the 2016 National Football League (NFL) Draft, Moritz Böhringer became the first international player ever selected without having previously played in North America. The current study examined media coverage of Böhringer during the process of him being identified as an NFL prospect, working out for NFL scouts, being drafted, and trying to make an NFL roster. Ultimately, Böhringer was framed as an international experiment that produced serious interest from NFL teams and created a “feel good” story for fans. The study contributes to the broader understanding of sport, media, race, and nationality, illustrating how Böhringer—despite being a foreign athlete in a quintessentially American sport—was presented as a “breath of fresh air” that provided welcome relief from the “bad apples” in the league.

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Promoting Para Athlete Activism: Critical Insights From Key Stakeholders in Ireland

Damian Haslett, Javier Monforte, Inhyang Choi, and Brett Smith

In 2019, the International Paralympic Committee produced a new strategy that highlighted the need to promote disability activism through Para sport. The purpose of this study is to understand what promoting disability activism through Para sport means to key stakeholders within an Irish national-level sociopolitical and Para sport context. Three groups of Irish stakeholders participated in interviews. Data were analyzed using a reflexive thematic analysis. Three themes were generated: social responsibility, identity performance, and Paralympic discourse. Within each theme, different stakeholders drew on different activist discourses to argue for and against promoting activism. This article poses significant challenges to the International Paralympic Committee’s strategy. Challenges are addressed by highlighting nine activist discourses that could have practical implications when promoting activism in different sociopolitical and Para sport contexts.

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Get That S.O.B. Off the Field: A Critical Discourse Analysis of NFL Team Owners’ Responses to President Trump’s Comments About Athlete Protests

Kerry R. McGannon and Ted M. Butryn

In this study, scholarship was extended on the cultural meanings of race and athlete activism by interrogating one key media spectacle surrounding athlete protests: President Trump’s 2017 speech questioning the National Football League (NFL) players’ character, with a focus on NFL owners’ responses. The NFL owners’ statements (n = 32) were subjected to critical discourse analysis. Discourses of post-racial nationalism and functionalism and the subject positions of “good player citizen” and “benevolent facilitator” (re)created meanings of the protests devoid of racial politics, linked to ideologies of color blindness, meritocracy, and diversity. These discourses and subject positions allowed the NFL owners to control protest meanings to maintain White privilege and appeal to their White fan base. These findings expand research on color-blind racism in sport, which perpetuates neoliberal ideals and the myth of a post-racial America, via taken-for-granted language use within discourses.

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The Key Role of Sport Policies for the Popularity of Women’s Sports: A Case Study on Women’s Soccer in Germany

Henk Erik Meier and Cosima von Uechtriz

Athletic success in women’s sports, in particular in women’s soccer, is strongly linked to macrolevel gender equality within societies. There is also evidence that macrolevel gender equality matters for sport consumption. This study explored the role of mesolevel institutions for the popularity of women’s soccer. The example of reunified Germany illustrates that macrolevel gender equality might be less important for the popularity of women’s sport than mesolevel gender equality, that is, policy priorities adopted by sport associations and other actors involved in sport policymaking. The study comes with practical implications for the future popularity of women’s soccer.

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“My Country is Better Than Yours”: Delineating Differences Between Six Countries’ National Identity, Fan Identity, and Media Consumption During the 2018 Olympic Games

Michael B. Devlin, Kenon A. Brown, Natalie Brown-Devlin, and Andrew C. Billings

Nationalistic notions are embedded within every part of the Olympic Games, inculcating feelings pertaining to one’s nation. Previous research examined the degree to which one is affected by portrayals of nationalism during international sporting events, finding that media consumption and results increase nationalistic feelings. However, such analyses rarely infused overarching fandom into the equation and failed to make global comparisons. This study surveyed 2,245 people from three continents in six different nations (Canada, China, Germany, Japan, Sweden, and the United States) to examine nationalistic attitudes during the 2018 Winter Olympics and subsequent effects. Significant differences between nationalized qualities manifested between each continent, as did their paths to becoming a fan and consuming content.

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Sport Advocacy: The Art of Persuasion and Its By-Products

Cecilia Stenling and Michael Sam

Despite an increase of advocacy by established nongovernmental sport organizations, little is known about how advocacy is enacted and with what effects. Building conceptually on frame alignment theory and empirically on interview data from 19 Swedish Regional Sport Federations, this article investigates how advocates politicize sport to gain “insider status” and analyses the by-products of such efforts. This research demonstrates that the architecture of advocacy claims perpetuates a separation between organizations that “sell” sport from those that “produce” it. Framing also impels centralized authority because advocates safeguard their credibility as political actors by taking up a “leadership-position” vis-à-vis clubs. Advocacy frame alignment has further by-products insofar as they narrow advocates’ room for maneuver and become institutionalized over time.

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“We Already Do Enough Around Equality and Diversity”: Action Taken by Student Union Officers to Promote LGBT+ Inclusion in University Sport

Catherine Phipps

Sport is often considered an important part of United Kingdom (U.K.) university life. However, a limited amount of research has explored inclusion in university sport, particularly considering student union officers’ perceptions. As part of a wider study on LGBT+ sport, a U.K.-wide survey was conducted with officers, alongside focus groups at four institutions. Findings suggest further action can be taken to increase sports’ accessibility. Despite evidence of discrimination toward LGBT+ students, accessible practices were not prioritized at all institutions. For instance, equality policies and trans* inclusion policies had not always been created or embedded into the running of the student unions. The findings may be useful for student unions and others in control of sport provision to increase inclusion for all.

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“You Always Wanna Be Sore, Because Then You Are Seeing Results”: Exploring Positive Pain in Competitive Swimming

Gareth McNarry, Jacquelyn Allen-Collinson, and Adam B. Evans

Pain has long been associated with sports participation, being analyzed variously as a physical phenomenon, as well as a sociocultural construct in sport sociological literature. In this article, the authors employ a sociological–phenomenological approach to generate novel insights into the underresearched domain of “lived” pain in competitive swimming. Analytic attention is paid to specific aspects of pain, including “discomfort” and “good pain,” and how these sensations can be positively experienced and understood by the swimmers, as well as forming an integral part of the everyday routines of competitive swimming. Here, training is seen as “work” in the pursuit of athletic improvement. Discomfort and good pain thus become perceived as by-products of training, providing swimmers with important embodied information on pace, energy levels, and other bodily indicators of performance.

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Critical Race Theory: Black Athletic Sporting Experiences in the United States

A. Lamont Williams

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“I Do Worry That Football Will Become Over-Feminized”: Ambiguities in Fan Reflections on the Gender Order in Men’s Professional Football in the United Kingdom

Jamie Cleland, Stacey Pope, and John Williams

This article draws on the responses of 2,347 football fans (male = 83.4%; female = 16.6%) collected via an online survey from September 2015 to January 2016 regarding the position of women (as fans, coaches, referees, journalists, board members, and administrators) in the gender order in men’s professional association football in the United Kingdom. Engaging with the theoretical framework of hegemonic masculinity, the authors addressed two recurring themes emerging from the results: the exclusionary practices of sexism and subordination aimed at women in men’s football and the extent to which women are regarded as “authentic” fans, given the gender inequalities and power imbalances they face in their practice of fandom in men’s football. The article concludes by suggesting that, although there are emerging “progressive” male attitudes toward women in men’s football, hegemonic and complicit masculinities remain a significant feature in the culture of fandom in men’s professional football in the United Kingdom.