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Elisa Herold and Christoph Breuer

This study aims to increase the effective use of in-stadium sponsor message placement by analyzing the influence of various run-of-play characteristics on television viewers’ visual attention allocation. Sports broadcasts constitute one potential platform for sponsors to place personalized messages. However, literature still questions the effectiveness of in-stadium sponsor messages, and the influence of game-related factors on viewers’ visual attention has received little consideration in this context. In addition, researchers call for more reliable and realistic measures concerning the effective evaluation of sponsorship-linked marketing. Therefore, this study uses real-time adaptions (eye-tracking, in-play betting odds, etc.) utilizing live soccer broadcasts as one of the first. Data were analyzed second by second (n = 100,298) using generalized linear mixed models. Results indicate significant associations of several run-of-play characteristics with viewers’ visual attention to sponsor messages depending on the characteristic, the games’ degree of suspense, and playing time. Findings provide hands-on advice for practitioners to enhance sponsor message placement during live broadcasts.

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Sam C. Ehrlich, Joe Sabin, and Neal C. Ternes

With the arrival of name, image, and likeness (NIL), the college sports labor market has distinctly taken on similar characteristics to the gig economy, with athletes able to earn extra compensation through external NIL-based independent contractor “gigs.” But with this comparison comes comparable issues, and scholarship and litigation examining and challenging gig economy structures have identified several legal and ethical concerns both individual to each worker and more broadly affecting labor markets. Building off this literature, we conceptualize the NIL phenomenon within the gig economy space, exploring the legal and ethical concerns that have plagued companies like Uber and applying those same concerns to the brave new world of NIL-fueled college sports. We not only find similar issues in college sports but also find even deeper concerns based on new and existing challenges unique to the novel space of college sports, particularly given the increased proliferation of NIL collectives.

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Scott Parrott

Athletes face unique mental health stressors, including internal/external pressure, time displacement, and physical injury. In addition, athletes who experience mental illnesses such as depression and anxiety reference the role of social factors—specifically stigma—as barriers to mental health. The present study draws on 37 testimonials from The Players’ Tribune in which athletes disclosed mental illness. A theoretical thematic analysis pinpointed themes within the testimonials of athletes who elucidated and refuted myths concerning mental health in sport. Through disclosure, the athletes challenged stigma by protesting myths that discourage help-seeking behavior in sport. The analysis identified six themes in the myths concerning (a) professional success, (b) strength, (c) identity, (d) the sports story treatment of mental health, (e) sport as escape, and (f) isolation. Implications are discussed in relation to changing social norms in sport.

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Sajjad Pashaie and Popi Sotiriadou

This study addresses a topic neglected by the sport management literature: the impact of anticorruption effects of information and communication technology (ICT) in sport organizations on the role of organizational health mediation and organizational transparency. This study analyses this topic by presenting and testing a comprehensive theoretical model. This quantitative, descriptive survey uses structural equation modeling methodology. Data collection was carried out by employees (N = 384) working at the Iranian Ministry of Sport and Youth. The results of the study were processed using LISREL 8.80 software in the model and hypothesis testing, and the study found support for the theoretical model. The results show that (a) ICT is an effective tool for reducing administrative corruption of officials, and (b) in terms of both organizational health (variance accounted for = 0.40) and organizational transparency (variance accounted for = 0.39), ICT has a mediating role in reducing administrative corruption in sport organizations. This study fills a gap in the literature by addressing both personal and managerial perspectives, thus allowing directors of sport organizations to consider ICT a useful and practical management tool for reducing corruption among officials in sport organizations, as an adjunct to traditional methods such as administrative reform and law enforcement.

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Emily Sauter

In 2004, South Africa was awarded the opportunity to host the 2010 FIFA World Cup. The opportunity to reshape their national identity in the spotlight of the World Cup came at a particularly useful time for South Africa. Despite the country’s seemingly miraculous transition from apartheid to democracy—a transition lauded around the world—the country’s reputation was soon dragged down by concerns about crime, unemployment, and a rising rate of HIV infections. Although a number of scholars have looked at the long- and short-term effects of South Africa’s effort at creating a national identity during the 2010 FIFA World Cup, questions of process remain to be explored. What rhetorical strategies were employed to build this national image? What role did developing social media platforms play in the World Cup campaign? What were the communication tactics that led to a successful World Cup campaign? Using the theory of dialectical vernacular, I argue that South Africa was able to use the stage and emotional setting of the World Cup, in combination with a unique moment in time in branding and social media, to cultivate and deploy user-generated content to create a sense of authenticity that successfully sold a positive image of South Africa to the world. Essentially, South Africa was able to take digital material that was submitted by citizens around the country, and around the world, and use it to build a campaign that was vernacular, transnational, and embodied in nature. This allowed them to manufacture a national identity that effectively (at least in the short term) redirected conversations away from the more complicated issues affecting the country to, instead, showcase South Africa as a successful democratic nation.

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Andrew Dix

This research examined the ball-handling errors that referees called against historically Black colleges and universities (HBCUs) in Division I women’s college volleyball. A ball-handling error is an impermissible nonverbal communicative act such as a ball being lifted, a ball being thrown, or a ball being double hit. Previous research on referee bias was reviewed. Expectancy violations theory served as the theoretical frame because it focuses on nonverbal behaviors and how a message receiver responds to violations. Using publicly available data, this research sought to draw points of comparison between HBCUs and predominantly White institutions. The uncovered data revealed that referees called more ball-handling errors per set against HBCUs relative to predominantly White institutions. Furthermore, only HBCU conferences were penalized at a statistically significant level, while no predominantly White institution conferences were penalized at a statistically significant level. Theoretical implications for expectancy violations theory and practical implications for HBCUs were the focus of the study discussion.

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Kelsie Saxe, Lauren Beasley, Elizabeth Taylor, and Robin Hardin

Voluntary occupational turnover is rampant within the economy and, thus, a timely line of inquiry within sport management. However, sport management literature has primarily explored turnover intentions rather than the realized experience of voluntary occupational turnover. Thus, the purpose of this study was to understand sport management employees’ experiences of voluntary occupational turnover using the Transtheoretical Model of Change as a guiding theoretical framework. Interpretative qualitative inquiry guided the research design with 12 former Division I swimming coaches. Findings illustrated themes aligning with the Transtheoretical Model of Change. However, an additional theme was identified: the tipping point, occurring between contemplation and preparation when a discernible event occurred which prompted the participant to move from contemplation to preparation. This study further extends the Transtheoretical Model of Change and its applicability within sport while providing implications regarding the retention of sport management employees.

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Stephen Samendinger, Christopher R. Hill, Soyeon Ahn, and Deborah L. Feltz

The purpose of this meta-analysis was to examine the Köhler motivation effect in partnered dyads (conjunctive task structure) during exercise. This preregistered meta-analysis followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines and included 19 (total sample size N = 1,912) primary, peer-reviewed research articles that have reported the effectiveness of the Köhler effect paradigm (with a no-partner control condition) in exercise tasks on the outcome variable of intensity or persistence of effort. The overall motivation gain effect was statistically significant, g ¯ ppc = 0 . 91 (SE = 0.12), suggesting a significantly higher performance gain in conjunctive partnered exercise groups compared with individual exercise. The large effect was moderated by the performance-dependent variable (persistence and intensity), mean participant age, and exercise partner type (human and software generated). There appears to be strong support for the Köhler motivation gain paradigm as a potential to help individuals improve their effort in exercise settings.

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Rena M.G. Curvey, Shannon C. White, Candice N. Hargons, Myles T. Englis, Katherine C. Jensen, Marissa K. Bosco, Mikaela E. Thompson, Samantha Leavens, and Emily A. Murphy

The heteropatriarchal ideology undergirding sport has been recognized as a root cause of gender biases across multiple domains. Gender bias persists, although there is a growing number of female sport psychology practitioners entering the field. As such, continued exploration of the impact gender biases and stereotypes has on women’s career experiences remains necessary. Utilizing a feminist standpoint framework, the purpose of this research was to explore the career experiences of female sport psychology practitioners, centering the role of sexism. Seventeen cisgender female sport psychology practitioners participated in semistructured interviews from May 2021 to July 2021. Participants’ ages ranged from 24 to 46 years, with a mean age of 33.2 years, and years of applied experience ranged from 2 to 21 years, with a mean of 7.4 years. Reflective thematic analysis revealed five themes: (a) perceived lack of credibility, (b) compensation disparities, (c) sexist attitudes, (d) pregnancy and parenthood, and (e) advocating for self and others. Participants’ experiences suggest female sport psychology practitioners are confronted with blatant sexism in the workplace that poses professional challenges and career obstacles they have resiliently navigated. This study contributes to the growing body of literature pertaining to women in sport by purposefully exploring the juncture of gender with other identity factors (e.g., age, sexual orientation, and credibility).