Combining the communication theory of resilience and ethnography of communication, this study explored resilience as developed through basketball and basketball culture. The central inquiry of the study focused on the communication processes of resilience enacted by members of basketball culture to develop resilience. Using ethnographic methods and a lens of communication, in-depth interviews with 12 professional basketball players and coaches were used to collect data regarding basketball culture and the participants’ own experiences of resilience. The data were analyzed using ethnography of communication to identify key elements of basketball culture. Furthermore, the data were analyzed with a framework of the communication processes of resilience: crafting normalcy, affirming identity anchors, maintaining communication networks, putting alternative logics to work, and backgrounding negative feelings while foregrounding productive action. Findings show that basketball culture limits discourse regarding adversity; therefore, basketball players and coaches used the act of participating in basketball as an adaptive response to communicatively develop resilience.
Matthew Charles Higgins
Ali A. Dashti, Richard Haynes, and Husain A. Murad
The new technologies of broadcasting, sports coverage, sports casters, and sports analysis, especially in Europe, have attracted many local sports players and fans to enjoy and imitate famed European players. The globalization of football (soccer) has affected sports culture in Kuwait. In-depth interviews with 17 interviewees including sports academics, experts, practitioners, coaches, sports players, fans, and sports reporters revealed that the English Premier League not only entertained the fans in Kuwait but also affected their popular culture behavior and local football league performance and attendance. The English Premier League also affected fandom lifestyle and expenditure through expensive sports subscriptions or even traveling to Europe to attend football matches.
Kim Bissell, Andrew C. Billings, and Bumsoo Park
The number of people accessing the Paralympic Games is growing at a time when few television ratings rise, warranting study of the influence that exposure to Paralympic media has on viewers. This study contrasts two forms (Olympic, Paralympic) of exposure to sport competition while testing other potential moderating factors, including personal experiences with persons with disabilities, trait and state empathy, and attitude toward disability. An online experiment with a national sample of 411 subjects reveals further variables that influence empathy for Paralympic athletes and potentially contribute to stigma reduction. The most holistic finding uncovered was that personal experience with a disability was the biggest predictor of everything else. Experience with disability also served as a key moderator or media exposure.
Antonio S. Williams, Zack P. Pedersen, and Kelly J. Brummett
The passing of basketball icon Kobe Bryant at the beginning of 2020 was devastating for many different sporting and cultural communities. However, the plethora of opportunities Bryant left his family, and the management of those entities by his estate, thereafter, shed light on a neglected area of branding research. How athletes are able to prepare their estates to continue to benefit from their name, image, and likeness, even after death, is a substantial topic in regard to the legacy that various athletes are able to establish. Through an analysis of various posthumous branding phenomena, as well as a comparison with other posthumous celebrity brands, this commentary discusses the current issues faced by athletes, such as ownership and protection. An understanding of current barriers to greater posthumous earnings will benefit how athletes and researchers alike construct and evaluate brands, respectively. Future research should address how prevalent forward thinking is to athletes’ brand building toward a successful postathletic career, as well as the current status of estate planning and brand communication by athletes and/or their brand managers.
Markus Buser, Herbert Woratschek, Geoff Dickson, and Jan Schönberner
Network approaches in sport management are mainly guided by the logic of sport products, where firms produce value that is used-up by consumers. This logic neglects the collaborative nature of sport. On the contrary, the logic of value co-creation provides a perspective where actors collaborate to co-create value in sport networks. Thus, this purely conceptual research aims to examine approaches to value co-creation in sport ecosystems to offer a holistic perspective on the interconnectedness of actors and engagement platforms. Using the concepts of value co-creation, engagement platforms, and sport network approaches, this paper conceptualizes the Sport Ecosystem Logic as a general theory to promote innovative research. Comprising five fundamental premises, the Sport Ecosystem Logic explains how actors’ shared interests in sporting activities evolve into an entire sport ecosystem. The Sport Ecosystem Logic advances our understanding of actors’ resource integration on sport engagement platforms and how these platforms are interconnected in a sport ecosystem.