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Exploring Sport Employees’ Conceptualizations of Meaningful Work

Nathan R. Baer, Claire C. Zvosec, and Brent D. Oja

Modern sport management scholars have paired the fields of positive organizational behavior and human resource development with sport management to enhance the productivity of sport organizations through their employees. One area of study receiving increased attention is meaningful work, an emerging employee well-being metric whose definition is debated. The purpose of this study was to explore the ways in which sport employees conceptualize meaningful work. Semistructured interviews were conducted with 32 sport employees. The following themes were identified: meaningful work is work that serves, meaning gained from sport organizations, and individual meaningful work experiences. Discussion offers valuable implications for practitioners of sport management, as well as the emerging scholarly field of human resource development in sport management, and the evolving discourse surrounding meaningful work.

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(Un)Doing Gender Inequalities in Sport Organizations

Annelies Knoppers, Corina van Doodewaard, and Ramón Spaaij

Gender can be seen not only as a binary category but also as a performance or doing that is shaped by, and shapes organizational processes and structures that are deeply embedded in (sport) organizations in multiple and complex ways. The purpose of this paper is to explore strategies for addressing the undoing of gender in sport organizations with the use of an overarching or meta-approach. Strategies that aim to undo gender require a recognition of the complexity of regimes of inequality and the need to use incremental steps in the form of small wins while acknowledging change is not linear. The complexity and multiplicity of the gendering of sport organizations should, therefore, be considered a wicked problem. The naming of heterotopias can provide directions or goals for small wins and for addressing the wicked problem of the doing of gender in sport organizations.

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Sport Stadiums and Environmental Justice (1st ed.)

Adam G. Pfleegor

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Mother-Coaches’ Experiences of Policy and Programs: “Whoever Wrote This Policy Doesn’t Understand What It Means to Be a Mom”

Jesse Porter, Dawn E. Trussell, Ryan Clutterbuck, and Jennifer Mooradian

In this paper, we explore the lived experiences of mother-coaches who, while coaching, navigate policy and programs aimed at promoting gender equity. Specifically, this study took place within the context of an amateur national, 10-day multisport games event in Canada. Using critical feminist narrative inquiry, 14 mother-coaches (apprentice, assistant, or head coach), representing eight different provinces, and 10 different sports, participated in this study. Three themes were constructed that call attention to the Canadian sport system broadly, as well as the 10-day multisport games event specifically: (a) performative policies and gendered assumptions, (b) programs that are band-aids for a “shitty culture,” and (c) a pathway to nowhere for mother-coaches. The findings complicate the hegemonic work–family conflict narrative, suggesting that mother-coaches’ advancement, opportunities, and quality experiences are impacted by the current heteropatriarchal culture and structure of sport that these programs and policy are rooted in.

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Mentioned, Quoted, and Promoted: How Sports Journalists Constructed a Narrative of Athletes’ Value in the “Name, Image, and Likeness” Era

Shannon Scovel

Using theories of framing and agenda setting, this study explores how journalists covered women athletes during the first week of the National Collegiate Athletic Association’s new “name, image, and likeness” (NIL) policy. Athlete representation during this first week was critical, as it established precedent for which athletes, according to media members, held value and were worthy of publicity. The findings from this study show that journalists focused their reporting of NIL on U.S. male athletes, although women athletes such as Olivia Dunne, Haley Cavinder, and Hanna Cavinder were also frequently mentioned in relation to their large social media following, lifestyle, or appearance. Overall, reporters generally promoted a male-dominated NIL agenda, one that undervalued women athletes and minimized their potential role as sporting celebrities in the college sports space.

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Volume 38 (2024): Issue 4 (Jul 2024)

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Superstars Really Are Scarce: Shohei Ohtani and Baseball Attendance

Christopher T. Imbrogno and Brian M. Mills

We estimate the superstar effects in Major League Baseball, focusing on a particularly unique international athlete, Shohei Ohtani, using a fixed effects panel regression with multiway clustering. Ohtani’s scarce talent as both a pitcher and a hitter provides the potential to have outsized influence on demand at home (superstar effect) and away (superstar externality) games, providing new marketing opportunities for the league. We compare Ohtani’s impact on attendance with other top pitchers, particularly after large attendance drops attributed to the COVID-19 pandemic, suggesting that his superstardom played a key role in bringing fans back to baseball games. Results revealed a large attendance externality, especially after the pandemic, that increased away attendance by up to 40% in 2021 specifically (and up to 20% overall). We propose that Ohtani provides an opportunity for Major League Baseball to leverage a recognizable face of baseball and leverage superstar value that was previously shown to be in decline.

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Team Identity and Environmentalism: The Case of Forest Green Rovers

Elizabeth B. Delia, Brian P. McCullough, and Keegan Dalal

Despite consumer concern over climate change, research on environmental issues and sport fandom has focused more on organizational outcomes than on fans themselves. Recognizing fandom can be representative of social movements, and social identity and collective action are utilized in an intrinsic case study of Forest Green Rovers football club supporters (who also identify with environmentalism) to understand the extent to which the club represents a social movement, and whether Forest Green Rovers’ sustainability efforts encourage pro-environment actions. Through interview research, we found supporters’ team and environmental identities cooperate synergistically. Forest Green Rovers is not just representative of environmentalism but has become a politicized identity itself—a means to act for change on environmental issues. We discuss implications concerning identity synergy, team identity as a politicized identity, perceptions of success, collective action, and cognitive alternatives to the status quo. We conclude by noting the unavoidable inseparability of environmental issues and sport consumption.

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Head Game: Mental Health in Sports Media

Mahdi Latififard

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Nation Branding and Sports Diplomacy: Country Image Games in Times of Change

Simon M. Pack