Jaime R. DeLuca, Michael Mudrick, Molly Hayes Sauder, and Elizabeth A. Taylor
Colleges and universities should serve as inclusive environments positioned to provide a strong education to all students. However, bias and discrimination mar the college atmosphere for many. Simultaneously, there is a paucity of research that examines student views of diversity and inclusion in both higher education and sport management. Employing mixed methods, this research examined the perceptions of diversity and inclusion among undergraduate students in sport management programs. Data demonstrate that student perceptions differ across measures of sex, race/ethnicity, upbringing, internship experiences, and transfer status. Findings suggest implications for embedding diversity and inclusion topics within sport management curricula to develop competencies crucial to students’ educational success and future in the sport industry.
Robin Hardin, Elizabeth A. Taylor, and Emily Sleadd
Internships provide professional preparation for aspiring sport management professionals, because they allow for professional and personal growth, as well as for being exposed to a professional work environment. Unfortunately, part of the exposure to a professional work environment also means being subjected to its negative aspects, which include sexual harassment. The purpose of this study was to examine the sexual harassment experiences of female students in a sport management internship setting. Nearly 66% of the respondents had experienced some type of sexual harassment while completing an internship. Internship satisfaction was lower for those who had experienced sexual harassment, but experiencing sexual harassment had no impact on their intent to enter the sport management profession. Sport management educators, as well as internship supervisors, must work together to create a safe and professional environment for female students.
Jeffrey Cisyk and Pascal Courty
Although stadium giveaways are the most common type of promotion used in Major League Baseball to increase demand, most teams supply fewer giveaway items than there are tickets sold. This study argues that giveaway availability is a major component of teams’ promotion strategies and has been largely overlooked in the literature. The authors document the choice of giveaway availability across all Major League Baseball teams over an 8-year period and demonstrate that attendance increases with giveaway availability up to the point where there are enough giveaway items to serve 40% of a stadium’s capacity. Roughly two thirds of teams set giveaway availability in a fashion that is consistent with the standard price discrimination rationale for promotions found in the economic and marketing literatures. The remaining teams exhibit levels of high availability, indicating an additional investment into fan lifetime value, which is corroborated by these teams’ unique fan relationships.