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This study examined nationally televised marathon coverage of three major U.S. marathons (the Boston Marathon, the Bank of America Chicago Marathon, and the Tata Consultancy Services New York City Marathon) to understand how able-bodied men and women, and men and women using wheelchairs were represented. Just under 8 hr of coverage was analyzed for clock time and the descriptions of athletes divided by divisions of able-bodied men and women and wheelchair athlete men and women. Able-bodied women received the majority of clock time in Boston and Chicago, while able-bodied men received the majority of clock time in New York City. Athletes using wheelchairs, both men and women, received much smaller amounts of coverage, especially in New York City. Women received more announcer mentions in all three races, with a heavier focus on their background, coaching, and emotion, although the only statistically significant category was emotion. Experience and race strategy/training were heavily emphasized for all divisions. Through this analysis, race producers have more guidance on how to cover future marathons in a more equitable and appropriate manner.

This study analyzed media framing of athletes who have suffered mental ill health. The mass media play a crucial role in shaping public attitudes and perceptions surrounding mental health, and the present study aimed to examine the media reporting of athletes’ mental ill health and to further explore how this reporting has changed over time. We examined the reporting of elite athletes in three U.K. media outlets between January 2000 and December 2019, identifying 75 athletes from 26 different sports. From analysis, four themes were developed to consider the content of media reporting and how it has changed over three time phases. The analysis revealed that media reporting of mental ill health has increased over time, and changes were observed in terms of the specific terminology used, with greater depth in the articles, such as journalists speaking to other professionals to construct the articles. This study contributes toward our growing understanding of the reporting of mental ill health by providing empirical evidence of the increased attention to the topic and increasingly responsible reporting in the media.

A frame analysis was conducted of recent coverage by sports journalists of the on-again off-again possibility that Colin Kaepernick might sign a contract to play with a team in the National Football League (NFL). Kaepernick was blacklisted by league and team officials angry at, and hoping to avert public backlash from, Kaepernick’s 2016 decision to kneel during the national anthem to protest systemic police brutality and mass incarceration. The analysis enabled the creation of champions, distractions, exile, futility, impact, and spectacle frames. The analysis affirms that journalists may be priming readers to conclude that the NFL has learned its lesson, that some officials should be congratulated for generating the bravery to welcome Kaepernick back to the league and commended for their newfound insights about racism. The episodic frames emerging from coverage of the tryouts and a possible signing affirm that the “new appreciation” of Kaepernick has become a nonthreatening reverence for his place in history. Kaepernick’s exile now reads like a one-off, an outlier, rather than a glaring example of the systemic racism that still infects the league. Frames affirm that the NFL—with help from the nation’s sports writers and commentators—has taken control of the narrative with which fans process an athlete’s activism. They have legitimized the narrow space provided by the league for player protest.

The purpose of this study was to examine the determinants of sport consumers’ mobile ticketing adoption by the technology readiness constructs and quality–satisfaction–behavioral intentions framework. A total of 295 participants were included in the analysis. Data analysis was performed using structural equation modeling and PROCESS macro. A content analysis was conducted to provide further insight into the proposed model using open-ended responses. The findings indicate that consumers’ technology readiness alone was not a positive driver of mobile ticketing but suggest a role for technology readiness in promoting mobile ticketing, combined with service quality, satisfaction, and online ticket purchasing. The importance and originality of this study are that it confirms the sport context as a unique and effective vehicle in advancing existing knowledge of consumers’ ticket consumption behavior via self-service technology across various disciplines. Also, the findings can be used to set out recommendations for policy or practice aimed at facilitating and sustaining mobile ticketing consumption.

This commentary provides a brief critique of current research on social media from a critical pedagogical and sociological perspective. It discusses how social media has become important for communities to congregate and share views, beliefs, and culture. Then, it describes how social media research in sport studies has developed in recent years, paying particular attention to how critical sport scholars view and evaluate this form of communication differently than traditional sport management academics. Following this, the commentary describes the ways that marginalized and privileged subcultures have utilized social media in ways that serve to amplify their voices in the crowded social mediascape and how the progressive possibilities of the two subcultures are in constant conflict with each other. Finally, the commentary describes theoretical, methodological, and empirical possibilities for future research by making the suggestion that more nuanced reception studies and/or praxical social media, as it pertains to sport, can be utilized toward progressive ends, despite the fact that those in power (read: upper class, heterosexual, White, and male) will incessantly fight to maintain their hegemonic position in society in and through the social medium.

The gendered experiences of women working in sports media have been the subject of growing research, particularly in the United States, but cases are emerging in other contexts. This paper examines the strategies used by seven women working in sports media in the United Kingdom and Ireland to deal with undesirable audience interactions, both online and in person. With emotional labor as an overarching framework, semistructured interviews interviews were conducted and reflexive thematic analysis was used to construct two themes: internal and external responses. The study reveals the additional self-regulated emotional burden carried by women working in sports media and the strategies used to cope. Women in sports media publicly downplay their mistreatment and have not yet embraced the reporting of gendered practices in the workplace. The findings contribute to a growing body of literature that sheds light on the experiences of women in sports media and offer insights for women working in the industry and their employers.