Coopetition is a strategic concept that integrates elements of competition and cooperation. This strategy focuses on creating an environment where working together develops additional value for all entities involved, but there is still competition for this newly established value. Mock trial is an experiential learning technique that can serve as a platform to implement coopetitive strategies, providing students the opportunity to cooperatively apply theory to practice in a competitive courtroom simulation. This extended abstract details implementation of coopetition through mock trial for the sport management classroom. Implications for enhancing the coopetitive environment through course format, mentorship, and facilitation are also discussed.
Leeann M. Lower-Hoppe, James O. Evans, Richard L. Bailey, and Shea M. Brgoch
Zachary W. Arth and Andrew C. Billings
This study analyzed the frequency with which the regional broadcasts of the 30 Major League Baseball (MLB) teams featured traditional and modern/advanced statistics. To understand these portrayals, 60 games, two from each MLB team, were coded. The coded content consisted of any on-screen graphic featuring one or multiple baseball statistics, as well as any comment from the broadcasters about statistics. The results indicated a clear spectrum of teams, with some featuring a high level of advanced metrics in their graphics and commentary, while some were substantially more traditional. Through the lens of framing, potential ramifications for statistical knowledge within different fan bases were discussed.
Allison Smith, Yan Gioseffi, and Jeffrey Graham
The Pointers are a soccer team that play in Division A of the Demolition League. The president of the Pointers is Fernando Garcia, and the head coach is Guille Muller. The league has a poor culture of firing coaches throughout the season. With only a couple of games left in the season, the Pointers are going through a losing streak, and there are rumors Muller may be fired if the team does not win their next game. Simultaneously, Muller is receiving coaching offers from other teams within the league. The ethical dilemma surrounding this case refers to two scenarios (a) whether it is ethical for the president to negotiate with another coach while there is still one employed and (b) whether it is ethical for a coach to negotiate with another club while employed. Drawing from research in sport management, this case focuses on three ethical theories to create discussion surrounding the scenario: Utilitarianism, Deontology, and Virtue Ethics. Undergraduate and graduate students in sport management, human resources, and those who seek to be in a leadership position will have the opportunity to understand, analyze, and discuss these three theories and apply them to real-life scenarios, such as hiring and firing employees.
Suzannah Armentrout, Jen Zdroik, and Julia Dutove
The COVID-19 pandemic changed not only the way professional sports were played in 2020, but also changed the way sport-related organizations had to operate. An example of this is a fictional sports app, FanStand, that primarily offered opportunities for sports teams to engage fans through team information, in-game trivia and contests, services at games, and the purchasing of tickets and merchandise. The primary use of the app was inside arenas and stadiums, meaning that when COVID-19 stopped all play, the app was not used. Even as professional sport returned to play, fans were not attending in-person games and were not using the app. The purpose of this case study is to consider how apps like FanStand can generate revenue during the COVID-19 outbreak and beyond, using strategic and operational planning, as well as stakeholder theory, to account for various groups and individuals who are impacted by the decisions FanStand makes during this time.
Ryan Snelgrove and Laura Wood
Victoria Kabetu, Ryan Snelgrove, Kimberly J. Lopez, and Daniel Wigfield
Steve Kroger, president and COO of Hockey Canada, is contemplating how to attract and retain more young people who are Black, Indigenous, and People of Color in minor hockey (ages 4–18 years). Hockey Canada the governing association for amateur hockey in the country has created programs that make the sport accessible for more people to try, yet Steve recognizes there is still a lot of work that needs to be done to increase participation rates among Black, Indigenous, and People of Color athletes. Drawing on a policy paper for anti-racism in Canadian hockey, Steve tasks his team with developing strategies aimed at making the sport more inclusive and boosting participation.
David Pierce, Geoffre Sherman, Kyle Mechelin, and Bryan Kryder
Youth sports is facing a crisis that threatens the ecosystem of youth sports. Innovation—the ability to generate and execute new ideas—is needed to stem the negative tide of a declining and aging officiating pool and improve the recruitment and retention of sports officials. Without creative problem solving and innovation by many different stakeholders in youth sports, the benefits that children receive from participating in sports are threatened by the lack of qualified officials to referee competitive games and matches. This case pushes students well past the news headlines of angry parents yelling at officials and deep into several problem spaces that emerge from the application of design thinking. Students are introduced to design thinking and prompted to innovate solutions to problems framed using the design thinking process. Students can select a preidentified problem space, then work through an ideation session facilitated by the instructor.
Kerri Bodin, Georgia Teare, Jordan T. Bakhsh, and Marijke Taks
Youth sport participation preferences are evolving and shifting toward unorganized, nontraditional types of sport participation. This trend has left more traditional sports with decreasing participation numbers. Baseball Canada noticed a similar trend and therefore implemented an innovative approach to increase interest and participation in baseball. This case study follows Alex, the Manager of Sport Development at Baseball Canada, as they develop and evaluate Baseball5™, an innovative street version of the traditional sport of baseball. This alternative form of baseball needs to be tested and evaluated in five pilot programs throughout Canada. Alex collects survey, interview, and focus group data following each of the pilot programs to determine whether the approach is viable for increasing interest in baseball long term. After reading the case, students are tasked with analyzing the collected data and designing the Baseball5™ program for long-term implementation. The case is ideal for upper year undergraduate students who have the skills and knowledge necessary to execute program evaluations and build holistic program implementation plans, and for undergraduate courses in research methods or data analysis.