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Bo Li, Olan K.M. Scott, Stirling Sharpe, and Qian Zhong

International sport has always been associated with nationalism. The purpose of the study was to explore how Chinese media and the general public perceived the doping scandal of their national sports hero, Sun Yang. Through analyzing 11 Chinese media outlets’ coverage on Chinese social media Weibo, the results revealed that Chinese media covered Sun and his team’s reaction and perspectives on this issue more when compared with other news. The general public’s perceptions toward this scandal tended to be favorable toward Sun, with 55.5% of selected Weibo comments defending Sun after his 8-year ban for doping was handed down. The analysis of these social media comments posted by sports fans showed that the general public’s perceptions might have been impacted by their nationalism, international relations, and media coverage. In addition, the study revealed the Chinese public’s perceptions toward current antidoping regulations.

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Hailey A. Harris and Natasha T. Brison

Branding and self-presentation strategies on text and visual platforms have been explored in a variety of ways such as gendered analyses and content analyses performed on the social media profiles of athletes at multiple levels of sport. The purpose of this study was to examine branding and self-presentation strategies of two highly visible professional female soccer players (i.e., Alex Morgan and Megan Rapinoe) over two different time periods: 2019 and 2020. Results show that branding and presentation strategies can shift over the course of an athlete’s career. Implications from this study include adjusting brand strategies for clients over time, using other athletes’ strategies as their own framework, and promoting brand authenticity in accordance with their daily lives.

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Gashaw Abeza and Jimmy Sanderson

A key feature of a robust academic discipline is that its homegrown theories and investing in theory contribute to building good research. In the field of sport and social media research, the rigorous utilization of theory is one of the areas where the field is still facing “disciplinary pain.” In fact, the unique features of social media provide researchers in the sport research community with a valuable opportunity for proposing, testing, applying, critiquing, comparing, integrating, and expanding theories. In this commentary, the authors, based on their own experience (as researchers, readers, and reviewers of social media in sport), contend that reference resources are lacking on this topic to help young (or existing) researchers locate appropriate theories for their research. Hence, this work identifies, documents, and discusses the theories used, advanced, and developed in social media research for sport studies. Furthermore, a compilation is brought together of different theories from various disciplines that researchers in this community may consider for their future work.

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Katherine Sveinson and Kim Toffoletti

Sport organizations are developing family-friendly spectator initiatives to boost engagement and sales to parents and children. While the number of women sport fans continues to grow, research has yet to explore how women, as mothers and fans, experience fandom. Informed by a maternal geography framework, this study explores women’s understanding of what does or does not make game-day experiences family-friendly by presenting the accounts of 15 women from North America and Australia who are sport fans and mothers. Interpretive phenomenological analysis is utilized to investigate how mothering as a spatially informed care practice shapes the perspectives of what constitutes a family-friendly sport spectating experience. Findings identify key components of the physical, structural, and social environments of women’s experiences of family-friendly sport fandom, as well as exposing that what is presumed to be family-friendly is not the same as mother-friendly.

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Carl Langan-Evans, Colum Cronin, Mark A. Hearris, Kirsty J. Elliott-Sale, and James P. Morton

In response to the ongoing sex data gap, the present study provides a qualitative exploration of females’ nutritional experiences in elite sporting environments. Semistructured interviews were conducted with multiple participant groups (n = 18), including athletes (n = 7), practitioners (n = 6), and researchers (n = 5) across differing disciplines within professional sporting organizations and/or national governing bodies. Combined content and thematic analysis provided an insight into the specific factors influencing current sport nutrition practices. A common theme highlighted among all participant groups was the paradoxical struggle between adequate fueling for training and competition demands, and the fear this may impact body mass and body composition goals. This tension was identified as being rooted within athletes’ perceptions of body image and driven by other participant groups and wider societal ideals. Each participant group also highlighted influences on cravings and approaches to food and dietary supplementation, centered around individual perceptions and challenges driven by symptomology associated with the female menstrual cycle and contraceptive use. To address these challenges, all participant groups called for more research to inform future change and continuing education pathways. In summary, this study contributes to providing a more complete understanding of elite female athlete sport nutrition experiences than currently exists. Multiple perspectives highlight the complexity of providing sport nutrition support to elite female athlete populations and directs future research, and practice, to reconsider one-size-fits-all approaches and acknowledge unique individual contexts which may influence these areas.

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Pamela D. Swan, Carol Ewing Garber, Barbara E. Ainsworth, Monica J. Hubal, Lynda Ransdell, Melinda Millard-Stafford, and Lynn B. Panton

Prior to 1950, the field of exercise science was in its infancy. Exercise physiologists focused their research on understanding basic mechanisms of how the body responds to exercise and how to increase fitness. Most researchers and almost all research participants were male. Over the next two decades, and coinciding with the passage of Title IX, a few remarkable female exercise scientists emerged whose research and leadership had a profound effect on the field and directly influenced girls’ and women’s sports participation. This commentary presents an overview of the contributions and impact of several of these groundbreaking female exercise physiologists, Josephine Rathbone, Barbara Drinkwater, Priscilla Clarkson, Christine Wells, and Emily Haymes. We highlight their influence on the development of the field of exercise science and recognize their continued importance to women’s sport at the 50th Anniversary of Title IX.

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Jonathan A. Jensen, Lane Wakefield, and Brian Walkup

Numerous studies have investigated the influence of sponsors on the sport organizations with whom they partner. However, rather than simply assessing the impact of a new, incremental sponsor, which should result in a net positive for the sponsored organization, we quantify and isolate the effect of resources provided upon the switch of one sponsor to another. Furthermore, the resource-based view of the firm is utilized as a theoretical lens to understand the effects of these resources on demand, the ability to recruit human capital, and organizational performance. In Study 1, we analyze 15 years of data from 98 sponsorship agreements, finding that switches provide additional resources, but do not positively impact demand, recruiting, or performance, even in subsequent years. In Study 2, we find that the financial commitment necessary to acquire a sponsorship from a competitor does not result in a corresponding increase in shareholder value for the sponsoring firm.

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Pamela Wicker, Katie E. Misener, Lisa A. Kihl, and Graham Cuskelly

This study develops and tests a measure for perceived vulnerability to occupational fraud and examines the relationship between organizational capacity and perceived vulnerability to fraud in community sport organizations. Drawing on the opportunity dimension of fraud triangle theory and the concept of organizational capacity, the study identifies a number of risk and protection factors for vulnerability to fraud. Board members of community sport organizations in Australia, Germany, and North America were surveyed (n = 1,256). The results offer a reliable and valid scale assessing vulnerability to fraud in community sport organizations consisting of procedural and financial dimensions. The regression analyses indicate a set of risk factors for vulnerability to fraud, including the presence of paid staff, high annual and unbalanced budgets, and owning sport facilities. Protection factors include strategic planning, relationships with other institutions, and trust within the board. This knowledge can be used to design antifraud education and training resources.

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Changwook Kim, Jinwon Kim, Jeoung Hak Lee, and Yuhei Inoue

This study aims to empirically investigate how sport media consumption influences the relationships among the spatially explicit risks of COVID-19, resilience, and positive and negative affect, considering social class. To achieve this, we employed an integrated approach using spatial and aspatial analyses. The findings indicated that the negative effects of the spatially explicit risks of COVID-19 on resilience are mitigated by sport media consumption. In turn, an increased level of resilience enhances positive affect and reduces negative affect. Moreover, consumers in the upper class showed a more pronounced resilience process through sport media consumption than those in the lower class. This study contributes to the knowledge regarding the sport−resilience association by identifying the moderating effect of sport media consumption within social classes and addressing the spatially explicit risks of COVID-19. The present findings provide a basis for sport-based resilience strategies in times of adversity.