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In this paper, I examine the ethical landscape surrounding tackle football, exploring the moral permissibility of the sport and the myriad ethical considerations it entails. This examination comprises the use of an ethical decision-making framework to analyze four key aspects: relevant empirical facts, affected parties, salient moral values/disvalues, and potential options. In pondering these aspects, I identify the ethical conflicts arising from factual disagreements, conflicting interests, and divergent values/disvalues concerning players’ decision to partake in gridiron football. In addition to emphasizing the importance of understanding and addressing such aspects and conflicts to devise potential solutions, I contend that ethical issues related to the permissibility of football ultimately stem from value-related conflicts, highlighting the necessity of examining and reconciling conflicting moral principles.

The image repair theory, alluded to by the situational crisis communication theory, assumes two conditions that require a public oral rhetorical defense. The conditions are that (a) an act is reprehensible and (b) the person or organization is responsible for the act. However, those theories have been largely tested in the Western world, where individualism has primacy over the community. In this work, we argue that rhetorical defenses during image crisis and repair cannot escape the cultural dictates of its social environment. We advance situations in Africa and the United States that demonstrate the differences in the concept of collectivism and individualism and their impact on image and crisis situations. In the African example, we use Blessing Okagbare’s drug-testing case to demonstrate involvement of her community or collective, and in the Western cultural example we use Sha’Carri Richardson’s drug-test case to compare. The key point, overall, is to demonstrate that image-repair incidences in Africa and the West are not encountered similarly, and thus, a universal process of the image repair theory and situational crisis communication theory is not recommended. Instead, we recommend modification of both theories to account for the cultural differences.

Social media platforms offer a direct channel for broadcasting live content to followers, emphasizing the immediacy of interaction. Social live-streaming services present a unique opportunity for niche sport organizations to engage with their communities in real time, providing new opportunities for interaction and engagement. This paper employs a case study of the 2022 CrossFit (CF) Games to understand how social live-streaming services influence consumer engagement in niche sports. Using an online survey and content analysis, the study finds that viewing the CF Games inspires participation and that viewers with a stronger connection to CF are less likely to engage in chat functions. These insights highlight the potential for niche sports to leverage social live-streaming services for enhanced engagement, offering a viable alternative to traditional broadcasting. Although the focus is on CF, the findings may provide valuable lessons for other niche sports facing similar challenges in visibility and audience engagement.

The increasing trend of females participating in elite and historically male-dominated sports has also resulted in a rise in females performing dynamic warm-ups (DWs). DW is a widely used practice in hockey. However, there is scarce evidence describing how DWs impact subsequent anaerobic performance and whether this response differs between sexes. This study aimed to determine sex differences in anaerobic performance when preceded by a DW. Twenty National Collegiate Athletics Association Division-II hockey players (n = 20, 10 female) completed a Wingate Anaerobic Test (WAnT) preceded by a DW or no warm-up in a randomized, counterbalanced order and followed a crossover design. The DW was ∼8 min long and consisted of 13 movements that targeted prime muscles and joints involved in ice skating. The WAnT consisted of a 30-s, maximal effort sprint against 7.5% of the participant’s body mass performed on a cycle ergometer. Peak power output (PPO), relative peak power (RPP), mean anaerobic power (MP), and fatigue index (FI) evaluated anaerobic performance during the WAnT. There were no significant differences between male and female scores following DW. MP was significantly higher in males and females, but PPO, RPP, and FI were not when a DW preceded the WAnT. In both conditions, males had higher PPO and MP than females, while there were no sex differences in RPP and FI. In conclusion, performing a DW before a WAnT improved MP for females and males with no adverse effects on PPO, RPP, and FI. This study suggests that DW might benefit hockey players independently of sex.

As the total distances covered in soccer games have remained relatively constant, the hard running distances (HRDs) covered by players have shown variations due to the higher physical demands and dynamics of team running performances. Although factors affecting the total distances covered in a match are multifactorial, no study has specifically examined match performance indicators (MPIs) that impact HRD. Consequently, the purpose of this study was to better understand how MPIs (hard running efforts, turnovers, minutes played, duels won, duels lost, and pass completions) are associated with HRD and to investigate how each variable contributes to HRD using multiple regression analysis. The study included a sample of 21 female Division I soccer players aged between 18 and 22 years (mean ± SD = 20 ± 1.32 years), all of whom were outfield players: center backs (n = 5), defensive midfielders (n = 4), outside midfielders (n = 5), center-attacking midfielders (n = 4), and center forwards (n = 3). Overall, all MPIs were positively associated (.639 ≤ r ≤ .992) with HRD, yet hard running efforts showed the strongest relationship with HRDs (r = .992). The regression models indicated that all variables contributed to HRD. In particular, hard running effort had the most significant impact (p < .001), implying its dominant influence on HRD compared with other variables. These findings may play a pivotal role in supporting coaches and trainers to better understand the influence of MPIs on HRD. The models developed could help predict a player’s workload related to HRD.

Satellite fans make up an important part of a sport team’s market, but little is known about how long-distance relationships are developed across different cultures. In this manuscript, we utilize the Consumer Culture Theory to examine how satellite fans develop fanship toward foreign professional sport teams. Drawing from 46 interviews with Chinese and American fans of European soccer teams, we developed four archetypal pathways through which fans form relationships with their beloved teams, reflected in the labels “Detached Admirer,” “Relational Networker,” “Industry Analyst,” and “Spiritual Follower.” The findings showed both cross-cultural and intracultural differences in the way satellite fans connect to their teams. In diverse ways, satellite fans construct their desired identities based on the meaning of their fandom, influenced by a variety of social-historical parameters. Accordingly, we bring theoretical innovation to sport fan behavior research and provide managerial actions for teams targeting the satellite fan base.