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Paul Bernard Rukavina

The deleterious effects of weight bias in physical activity spaces for children, adolescents, and adults are well documented. Different types of weight bias occur, and they interact at multiple levels within a person’s ecology, from the messaging of often unattainable sociocultural thin/muscular ideals and physical inequities (e.g., equipment not appropriate for body shapes and sizes) to interpersonal and public discriminatory comments. However, the most damaging is the internalization and application of negative weight-bias stereotypes by those with overweight and obesity to themselves. An imperative for social justice is now; there is great need to advocate for, provide support for, and design inclusive physical activity spaces to reduce weight bias so that all individuals feel welcome, accept their bodies, and are empowered to live a healthy, active lifestyle. To make this a reality, an interdisciplinary and preventive approach is needed to understand bias and how to minimize it in our spaces.

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Jonathan A. Jensen, Lane Wakefield, and Brian Walkup

Numerous studies have investigated the influence of sponsors on the sport organizations with whom they partner. However, rather than simply assessing the impact of a new, incremental sponsor, which should result in a net positive for the sponsored organization, we quantify and isolate the effect of resources provided upon the switch of one sponsor to another. Furthermore, the resource-based view of the firm is utilized as a theoretical lens to understand the effects of these resources on demand, the ability to recruit human capital, and organizational performance. In Study 1, we analyze 15 years of data from 98 sponsorship agreements, finding that switches provide additional resources, but do not positively impact demand, recruiting, or performance, even in subsequent years. In Study 2, we find that the financial commitment necessary to acquire a sponsorship from a competitor does not result in a corresponding increase in shareholder value for the sponsoring firm.

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Pamela Wicker, Katie E. Misener, Lisa A. Kihl, and Graham Cuskelly

This study develops and tests a measure for perceived vulnerability to occupational fraud and examines the relationship between organizational capacity and perceived vulnerability to fraud in community sport organizations. Drawing on the opportunity dimension of fraud triangle theory and the concept of organizational capacity, the study identifies a number of risk and protection factors for vulnerability to fraud. Board members of community sport organizations in Australia, Germany, and North America were surveyed (n = 1,256). The results offer a reliable and valid scale assessing vulnerability to fraud in community sport organizations consisting of procedural and financial dimensions. The regression analyses indicate a set of risk factors for vulnerability to fraud, including the presence of paid staff, high annual and unbalanced budgets, and owning sport facilities. Protection factors include strategic planning, relationships with other institutions, and trust within the board. This knowledge can be used to design antifraud education and training resources.

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Changwook Kim, Jinwon Kim, Jeoung Hak Lee, and Yuhei Inoue

This study aims to empirically investigate how sport media consumption influences the relationships among the spatially explicit risks of COVID-19, resilience, and positive and negative affect, considering social class. To achieve this, we employed an integrated approach using spatial and aspatial analyses. The findings indicated that the negative effects of the spatially explicit risks of COVID-19 on resilience are mitigated by sport media consumption. In turn, an increased level of resilience enhances positive affect and reduces negative affect. Moreover, consumers in the upper class showed a more pronounced resilience process through sport media consumption than those in the lower class. This study contributes to the knowledge regarding the sport−resilience association by identifying the moderating effect of sport media consumption within social classes and addressing the spatially explicit risks of COVID-19. The present findings provide a basis for sport-based resilience strategies in times of adversity.

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Panteleimon Ekkekakis and Nicholas B. Tiller

Dishman challenged kinesiologists to seek a compromise between “the ideal physiological prescription and a manageable behavioral prescription.” High-intensity interval training (HIIT) is the first exercise modality that has been claimed to meet this challenge, combining substantial benefits for fitness and health with pleasure and enjoyment. If true, these claims may revolutionize the science and practice of exercise. In this paper, four claims are critically appraised: (a) HIIT lowers the risk of mortality more than moderate-intensity continuous exercise, (b) HIIT doubles endurance performance after only 15 min of training over 2 weeks, (c) 1 min of HIIT is equivalent to 45 min of moderate-intensity continuous exercise, and (d) HIIT is more pleasant and enjoyable than moderate-intensity continuous exercise. The evidence for these claims appears questionable. Kinesiology should heed the principle endorsed by Hume, Laplace, and Sagan, namely that extraordinary claims should be supported by commensurate evidence.

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Sarah M. Brown, Natasha T. Brison, Gregg Bennett, and Katie M. Brown

U.S. professional athletes increasingly have engaged in athlete activism. Such actions have elicited a wide range of responses from sport fans, calling into question whether an athlete’s activism can impact their brand image. This research explored whether attitudes toward athlete activism, activism message, activism communication style, or fan identification level affect an activist athlete’s brand image. This research utilized a 2 × 2 experimental design of activism type (safe vs. risky) and activism effort (high vs. low). A focus group determined both activism effort and activism type. Activism type did not significantly affect fans’ perception of athlete brand image, but perceived athlete attractiveness decreased when the athlete engaged in risky activism. Individuals’ attitudes toward athlete activism significantly influenced their perception of an activist athlete’s brand image. This paper fulfills an identified need to understand the effects of athlete activism on the athlete’s own brand.

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Andre M. Andrijiw and F. Michelle Richardson

With few exceptions, researchers have seldom explored the experiences of any female sport fan who may be identified as a member of a racial minority. Given related calls for further research, an examination into the lived experiences of ice hockey fans who identify as Black and female was undertaken. Interviews with 18 such fans revealed that the sport and its fandom were akin to ‘White spaces’: therein, participants were keenly aware of their minoritized place; subject to racial and gender stereotyping and discrimination; and prone to experiencing exclusion and trepidation. Conversely, interactions with the Black Girl Hockey Club, an organization devoted to making ice hockey more diverse and accessible, provoked feelings of belongingness and validation; and afforded a means through which interviewees could deepen their engagement with the sport. The research participants’ lived experiences ultimately point to the need for organizations and managers to construct more inclusive spaces.

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Ricardo Cayolla

The sport industry has an enormous influence on today’s society, and the various media platforms and stakeholders have a considerable share of that influence. Sport communication has an essential part in that impact. The strong identification consumers create and develop with sports brands has a huge meaning in their lives. In the sphere of consumer neuroscience, there are few studies on the sport industry. This commentary launches possible research ideas, namely about the importance of brand strength in consumers’ minds, as well as the true impact that consumer identification (i.e., fan identity) has on the sport industry.

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Joshua R. Jackson, Emily J. Dirks, and Andrew C. Billings

Michael Phelps was one of the first athletes to openly struggle with attention-deficit/hyperactivity disorder, anxiety, and depression while still competing. During his career, his perceived identity was tied to his status as an athlete. In retirement, his identity shifted to that of a mental health advocate. This study examines the word choice of newspaper articles on the topic of Phelps and mental health using both social identity and framing theories. Mentions of suicide and seeking help, along with the descriptions of specific types of mental illness and perceived identity assigned to Phelps, were compared between two time periods. Results showed that during Phelps’s career, articles were much more likely to discuss his attention-deficit/hyperactivity disorder diagnosis and not as likely to discuss suicide, seeking help, and depression. After his retirement, articles were more likely to identify Phelps as an advocate and less likely to focus on him as a celebrity.