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Internships help position college students to succeed in the sport industry but have historically been unpaid. In response to a call from Walker et al. for more research on the impacts of unpaid internships, this study interviewed internship supervisors regarding their perspectives on unpaid internships. Data analysis was framed by institutional theory, exploitation theory, and efficiency wage theory. Results showed that supervisors use several narratives to justify unpaid internships and organizations are often slow to change without a pressing reason. While the supervisors believed that higher pay would attract better candidates and produce higher quality work, they also believed that some organizations are not capable of paying their interns and sport organizations are popular enough to attract many applicants without paying.

This case study highlights the symbiotic relationship between sport management programs and athletic departments, emphasizing the benefits of leveraging on-campus athletics for practical student experiences. Given the prominence of intercollegiate athletics in the United States, universities have a unique opportunity to offer sport management students hands-on learning while on campus. Through the lens of a fundraising project, this study demonstrates effective strategies for building partnerships with athletic departments. It underlines how such projects provide real-world industry experience, focusing not only on technical skills but also on soft skills. The case study shows that both students and athletic departments can significantly benefit from this collaborative approach, enriching the educational experience and contributing to the professional development of future sport industry leaders.

Short-term mega sporting events provide an opportunity for students to not only gain a memorable career experience but also enhance student skills and learning. However, very few (if any) researchers have explored students’ confidence related to key skills before and after such an event. Thus, the purpose of this study was to assess the effect of experiential learning at the National Football League’s 2023 Super Bowl LVII mega event on students’ learning outcomes. Students (N = 103) responded to an online survey distributed to assess their self-confidence across 18 learning-outcome skills covering problem solving, communication, sport-industry knowledge, and professional development. Each dependent-sample t test done to examine the students’ self-confidence with the individual learning outcome skills was significant (p < .001) and had meaningfully increased (Cohen’s d range: 0.47–0.97) from pre- to postevent. The results suggest that students can experience a notable increase in self-confidence when volunteering at a short-term mega sporting event. From a practical standpoint, the results provide sport management educators with strong evidence of the meaningful student learning related to problem solving, communication, sport-industry knowledge, and professional development that can occur with a single short-term mega-event experience.

The image repair theory, alluded to by the situational crisis communication theory, assumes two conditions that require a public oral rhetorical defense. The conditions are that (a) an act is reprehensible and (b) the person or organization is responsible for the act. However, those theories have been largely tested in the Western world, where individualism has primacy over the community. In this work, we argue that rhetorical defenses during image crisis and repair cannot escape the cultural dictates of its social environment. We advance situations in Africa and the United States that demonstrate the differences in the concept of collectivism and individualism and their impact on image and crisis situations. In the African example, we use Blessing Okagbare’s drug-testing case to demonstrate involvement of her community or collective, and in the Western cultural example we use Sha’Carri Richardson’s drug-test case to compare. The key point, overall, is to demonstrate that image-repair incidences in Africa and the West are not encountered similarly, and thus, a universal process of the image repair theory and situational crisis communication theory is not recommended. Instead, we recommend modification of both theories to account for the cultural differences.

Social media platforms offer a direct channel for broadcasting live content to followers, emphasizing the immediacy of interaction. Social live-streaming services present a unique opportunity for niche sport organizations to engage with their communities in real time, providing new opportunities for interaction and engagement. This paper employs a case study of the 2022 CrossFit (CF) Games to understand how social live-streaming services influence consumer engagement in niche sports. Using an online survey and content analysis, the study finds that viewing the CF Games inspires participation and that viewers with a stronger connection to CF are less likely to engage in chat functions. These insights highlight the potential for niche sports to leverage social live-streaming services for enhanced engagement, offering a viable alternative to traditional broadcasting. Although the focus is on CF, the findings may provide valuable lessons for other niche sports facing similar challenges in visibility and audience engagement.