Employing the theory of planned behavior, this study aimed to identify how sport management students’ intentions to volunteer for a sporting event were affected by their COVID-19 preventive health factors and social consciousness. From eight U.S. universities, 415 sport management students responded to a self-administered online survey. Collected data were analyzed via hierarchical regression modeling. While the students’ health literacy and susceptibility affected their intentions positively, their social consciousness played a crucial role in producing low intentions to volunteer for a sporting event. Sport management educators should include more hands-on activities in the curriculum and collaborate with local sport agencies to provide diverse experiential learning opportunities while students comply with the health guidelines.
Volunteerism During COVID-19: Sport Management Students’ Career Interests Against Public Health Risks
Kyu-soo Chung, Jennifer Willet, Chris Green, and Nari Shin
Utilitarianism, Sport Mega-Events, and Pandemic Protocols: A Case Scenario for Teaching Utilitarianism in Sport Ethics and Event Management
Sport managers need to make decisions that have moral implications on a regular basis, and applying their theoretical knowledge to real-world scenarios is an essential skill in the field. Utilitarianism is a consequentialist ethical theory that focuses on maximizing the production of good. The purpose of this case is to provide students with the opportunity to learn about utilitarianism (including act and rule utilitarianism) and engage in class discussions surrounding the case of pandemic protocols in sport organizations. A brief and general overview of pandemic protocols used in the sport industry is provided alongside discussion questions designed to challenge students with the application of utilitarian principles to their decision making. The case also provides a teaching note with discussion topics and potential responses.
Exercising Empathy in the Sport Management Classroom: The True Flipped Classroom
Many universities focus on improving pedagogy through training sessions related to technology and assessment. However, what is missing is an emphasis on the humanistic side of teaching, specifically emphasizing empathy in the classroom. This essay makes an argument for faculty to employ empathy in their teaching. Empathy is a learned behavior that motivated faculty can develop and enhance to better serve students. Empathetic teaching is critical for sport management professors due to the numerous challenges and stressors students face, notwithstanding the competitive sport job market. The essay concludes with a novel example of the lessons faculty can employ using knowledge of the motivations of attending a concert to help create an empathetic classroom experience.
The Engaged Learner: Undergraduate Research and the Super Bowl
Stacy Warner and Andrea L. Buenaño
Self-Categorization and Sport Management Students: Perceptions of Industry and Discipline by Self-Identified Gender
Mike Ross, Bobby Berry, and Mark Vermillion
Previous research has identified the saliency of gendered experiences in sport industry and educational settings. Drawing from self-categorization theory to better understand the impact of in- and out-group membership on experiences and perceptions, the purpose of this study was to examine college students’ perceptions of gender in both the sport industry and their sport management discipline. Data were collected from a sport management student population at a moderately sized, urban-serving university using an exploratory questionnaire. Descriptive and bivariate results indicate statistically significant differences in perceptions of equality, fairness, and experiences between male and female sport management students. Results, which are in alignment with previous research, are discussed along with study limitations.
From the Classroom to the Industry: An Exploration of Sport Management Students’ Transitions to Employment
Ashley Gardner and Adam Love
Thousands of students graduate from academic sport management programs annually with hopes of breaking into the sport industry. However, securing full-time employment becomes a challenge for many sport management graduates. To examine the transitional period in which graduates seek employment, the current study interviewed people who had recently earned a sport management degree (n = 16) to explore their experiences during the job search process. Given the racial demographics of participants (eight Black, eight White), the findings provide particular insight regarding racial differences and barriers Black graduates face. Findings illuminate the importance of sport management graduates strategically networking, developing targeted experiences, and considering a realistic entry point when transitioning from the classroom to the industry.
Sport Event Sponsorship in the Midst of Crisis: A Teaching Case Study on the Partnership Between RunCzech and Adidas
William Crossan, Jan Šíma, and Brendan Dwyer
This case provides students with an opportunity to observe RunCzech, a historically successful sport event organization, as they navigate a crisis and strive to satisfy all stakeholders, with emphasis on the sponsor stakeholders. Students are familiarized with the challenges facing RunCzech and their corresponding response. The event organizers strive to mitigate these challenges with their crisis management strategy. This strategy includes creating new events in partnership with their sponsors while remaining in compliance with changing government restrictions. RunCzech’s crisis management, and the communication surrounding it, is framed in terms of Coombs’s situational crisis communication theory. The students see innovative crisis management, with a primary focus on sponsors as stakeholders, before being tasked with communicating these crisis management efforts to one specific sponsor, adidas.
Incorporating Mental Health Literacy Into the Sport Management Curriculum
Lauren Beasley, Amy E. Cox, and Robin Hardin
Mental health is an emerging area of interest in sport, but there is a paucity of educational initiatives in sport management curricula to train the next generation of sport managers to address the mental health needs of athletes, a type of knowledge that the mental health literature operationalizes as mental health literacy. One goal of accrediting bodies such as the Commission on Sport Management Accreditation is for excellence in sport management education; thus, due to the changing landscape of sport, sport management curricula should incorporate mental health literacy competencies. This educational research review provides justification for the inclusion of mental health literacy competencies in sport management curricula and accreditation standards, as well as pedagogical strategies for implementation.
A Snapshot of Sport Management Courses in Australia
Megan C. Hekkema, Melinda Hall, and Deborah A. Pascoe
To prepare sport management students, curricula should align with industry. Given recent changes in sport management, the first step in aligning curricula with industry is to review current curricula. This study reviewed Australian sport management curricula using content analysis of the Common Professional Components based on the Commission on Sport Management Accreditation. From 39 universities, 11 (28%) undergraduate sport management programs were identified. The most common required sport management course was management concepts, followed by sport marketing and finance, budgeting, accounting, and economics. Public relations and ethical aspects were the least common required courses. Technology and sport sales were not offered. Results indicate that the current curricula may not be keeping pace with the sport management industry.