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Volume 38 (2024): Issue 6 (Nov 2024)

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Director Selection: Drivers for the Adoption and Design of Nomination Committees by New Zealand National Sport Organizations

Tracy Molloy, Geoff Dickson, and Lesley Ferkins

Nomination committees (NCs) are a critical, yet under-researched, part of the good governance equation. This study contributes to baseline knowledge of NC adoption and design. Underpinned by critical realism, four national sports organization case studies explain the “why” and “how” of NC adoption through a multitheoretical lens. Change strategies are identified using Hampel et al.’s mechanisms (symbolic, relational, and material) approach to institutional (creation) work outcomes. Archer’s morphogenetic cycle helps to demonstrate the interplay between structure, culture, and agency in achieving the change with the study, providing a timely reminder of the power of morphostasis (inertia). The results are important for future NC design to better inform national sport organization NCs’ structures and processes (including case-appropriate balance between community and corporate logics in national sport organization governance re-configurations) and aid future evaluations of NC effectiveness. A critical realism multitheoretical and multicase approach is modeled for future sport management studies.

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Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League’s Journey From Niche to Mass Cool

Amit Anand Tiwari and Venkatesha Murthy

This study delves into the evolution of the Indian Premier League, the world’s second-largest sports league, charting its transition from a niche to a mass cool brand. Through the lens of symbolic interactionism, it scrutinizes 13 years of the Indian Premier League’s promotional videos with 18 in-depth interviews of cultural intermediaries. The research spotlights the nuanced process of brand coolness within the Indian Premier League, demonstrating how the league’s brand identity undergoes a deliberate reconstruction, blending both traditional and modern sociocultural elements. A pivotal “boost cool” phase is identified, signaling a strategic shift to expand the brand’s appeal to a wider audience. This research contributes significantly to brand coolness literature by conceptualizing a brand coolness life cycle, charting a path from uncool, through niche and boost cool, to mass cool, and eventually to uncool or reinvention, highlighting “boost cool” as a critical transitional stage.

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“It’s Like This One Man’s Baby”: Gender and Decision-Making Power in Sport for Development and Peace Organizations

Lucy V. Piggott

Within this article, the author draws on Rao et al.’s theory of the deep structure of organizations to analyze the extent to which decision-making power across sport for development and peace organizations is gender inclusive. Findings from interviews with women and men leaders indicate that decision-making power across the organizations is inclusive to women, with women holding positional power and having a voice to influence. However, the author emphasizes that caution must be taken in claiming that such decision-making power is fully gender inclusive. This is because “women” in positions of power mostly represent privileged profiles, and men hold the most powerful positions. These findings are strongly linked to the origin stories of the organizations, with all having men (co)founders. The gendered implications of such men-dominated organizational histories were found to span both inward- and outward-facing organizational elements and were reported to be difficult to challenge.

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Examining Gendered Experiences in Sport Management: An Introduction

Scott Tainsky and Shannon Kerwin

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Equity, Diversity, and Inclusion in Sport Organizations

Simon J. Barrick

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Volume 38 (2024): Issue 5 (Sep 2024)

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Cross-Cultural Comparison of Satellite Fanship: A Consumer Culture Theory Perspective

Yiran Su, Xiaochen Zhou, Daniel Funk, and Jason Daniels

Satellite fans make up an important part of a sport team’s market, but little is known about how long-distance relationships are developed across different cultures. In this manuscript, we utilize the Consumer Culture Theory to examine how satellite fans develop fanship toward foreign professional sport teams. Drawing from 46 interviews with Chinese and American fans of European soccer teams, we developed four archetypal pathways through which fans form relationships with their beloved teams, reflected in the labels “Detached Admirer,” “Relational Networker,” “Industry Analyst,” and “Spiritual Follower.” The findings showed both cross-cultural and intracultural differences in the way satellite fans connect to their teams. In diverse ways, satellite fans construct their desired identities based on the meaning of their fandom, influenced by a variety of social-historical parameters. Accordingly, we bring theoretical innovation to sport fan behavior research and provide managerial actions for teams targeting the satellite fan base.

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Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors

D. Todd Donavan, Mara F. Singer, and Brad D. Carlson

This research investigates the intricate dynamics between trait competitiveness and sport fan behavior, examining its relationships with situational and surface traits associated with sport consumption. By advancing our understanding of competitiveness as a key influencer in sport participation and entertainment seeking, the study contributes to our understanding of what drives sport fans. Utilizing Mowen’s 3M model and the Big Five personality traits, we explore the influence of traits on competitiveness, predicting its impact on participation and entertainment seeking and fan socializing and basking in reflected glory. The findings unveil the role of competitiveness in shaping behaviors, indicating that competitive individuals actively seek and enjoy competitive and entertaining situations. The research illuminates the paths by which personality traits affect sport consumption behaviors, providing theoretical insights into the complex dynamics of competitiveness in the realm of sport.

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How Transfer Behavior Impacts Consumer Perceptions and Intentions Toward College Athletes Who Pursue Name, Image, and/or Likeness Activities

Andrea L. Matthews and Jodi Pelkowski

Recent changes to the National Collegiate Athletic Association policy on name, image, and/or likeness and transfer policies have transformed how college athletes may market themselves as human brands. Above all, branding success depends on consumer perceptions. Using a national survey of U.S. consumers and an experiment, we test how transfer behavior impacts consumer purchase intentions for a collegiate athlete’s brand. We find that transferring to a National Collegiate Athletic Association Division I or Division II school decreases purchase intentions by lowering consumer identification with the athlete through perceived profit motive or perceived athlete quality, respectively. These findings contribute to branding theory and provide insight to players and schools, as they navigate the changing landscape of college athletics.