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The Pursuit of Innovative Communication in College Athletics

Coyte G. Cooper

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Erratum

In the article by Chengli Tien, Huai-Chun Lo, and Hsiou-Wei Lin titled “The Economic Benefits of Mega Events: A Myth or a Realty? A Longitudinal Study on the Olympic Games” appearing in JSM 25(1) January 2011, the author addresses should have been identified in the footnote as Taipei, Republic of China (Taiwan). We regret the error.

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JSM Editorial Team Changes

Richard Wolfe and Marvin Washington

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Internationalizing Ourselves: Realities, Opportunities, and Challenges

Karen Danylchuk

Internationalization is a very relevant topic on university campuses and most universities include a commitment to it in their mission statement or strategic plans. Over the years, universities have realized the importance of providing students with an international perspective that will prepare them to succeed in an increasingly globalized world. The globalization of the sport industry makes our field an ideal medium for addressing the concept of internationalization. As leaders in the field of sport management, we must ensure that we teach, research, and advocate from an international perspective. This paper discusses how we as sport management academicians and students might prepare ourselves to become global citizens by internationalizing ourselves through our teaching, research, and service. A commentary on the status of internationalization in our field as well as suggestions for change is provided.

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Introduction to This Special Issue of IJSC on New Media and Social Networking

Galen Clavio

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The Conscience and Commerce of Sport Management: One Teacher’s Perspective

Mary A. Hums

Although the sport industry continues to evolve, one thing has not changed—the need for sport managers to be good citizens. What does it mean to be a good citizen and how does that relate to us as sport management educators and researchers? This lecture suggests what we as sport management educators can do to help our students become better citizens in this day and age. As new issues emerge, our graduates will be forced to make decisions which often place the Temple and the Agora—the spirit of sport and the business of sport, the conscience and commerce of sport management— in opposition to each other. These new issues encompass topics such as social entrepreneurship, technology, environmental respect, sport for development and peace, and sport and human rights, and need to be woven into the fabric of our sport management curriculum.

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Wrapping Up IJSC’s Second Year

Edited by Paul M. Pedersen

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Globalization of Sport: An Inconvenient Truth1

Lucie Thibault

The purpose of the 2008 Earle F. Zeigler Lecture was to highlight some of the issues involved in the globalization of sport that affect the field of sport management. In particular, four issues were presented: a division of labor undertaken on an international scale where transnational corporations are drawing on developing countries’ work forces to manufacture sportswear and sport equipment; the increasing flow of athletes where country of birth and origin are no longer a limitation on where an athlete plays and competes; the increased involvement of global media conglomerates in sport; and the impact of sport on the environment. The impact and inconvenient truths of these issues on sport management were addressed.

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Back for Seconds: What You’ll Find in This Issue

Paul M. Pedersen

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The Journal of Sport Management: Making Progress

Lucie Thibault and Richard Wolfe