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Uses and gratifications theory has often been used in (sport) communication studies to examine social media usage. Yet, criticisms of uses and gratifications theory (e.g., it overstates purposefulness) and competing research suggesting media use is more habitual and unconscious in nature have often been overlooked. Thus, through semistructured interviews, this research explored how social media is used, identifying five themes: passively, distinctly, periodically, habitually, and universally. Theoretically, this research contributes by highlighting the passive, habitual, and unconscious nature of some sport social media behavior, thereby challenging our current assumptions that sport social media usage is always active, purposeful, and goal directed. It also considers the uniqueness (or lack thereof) of sport content within the social media experience. Managerially, this research helps sport organizations understand how consumers use social media to inform marketing and communication strategies.

This article is based on the 2022 Earle F. Zeigler Lecture Award that I presented in Atlanta, Georgia. For this paper, I reflect upon my career as a qualitative sport management researcher, with a specific focus on the mistakes I have made. I have two objectives with this paper. One objective is to advocate for continued learning about and rethinking how we conduct qualitative research. The second objective is to highlight ways in which we, as a field, can improve our qualitative research literacy. In the paper, I discuss eight learnings on the topics of ontologies and epistemologies, research designs, themes, pseudonyms, rigor, generalizability, positionality, and the publisher SAGE. In learning from my mistakes, we can be better consumers, producers, and evaluators of qualitative research.

In the youth sports domain, few coaches are women, masculine ideologies permeate the culture, and coaching practices do not always align with behaviors supportive of positive youth sports experience. The purpose of this study was to examine differences in men’s and women’s coaching behaviors associated with creating positive youth sports experience, including behaviors that create a safe and fun participation environment, a mastery motivational climate, and autonomy-supportive coaching. A total of 219 youth and high school coaches across different sports in one county in a western state responded to the survey—29% of them women. Along with the overall dearth of women in coaching, we found differences between men and women in the types of coaching positions they hold and the behaviors they bring to their coaching. Female coaches were more likely to be paid, primarily part-time, and they were also less likely to have children. Using a multivariate analysis of variance, significant mean vectors were found between female and male coaches in the four coaching behaviors measured. Women’s ratings were significantly higher on individual measures for autonomy and safety. As the coaching field comes to better understand the approaches that lead to positive youth sports experience, these findings raise important questions about why women and mothers are not a larger proportion of the coaching landscape and how that might change.

This paper examines the tenuous balance of Indigenous generosity in hockey spaces with the need for non-Indigenous players and organizers to educate themselves and others, pursue systemic change, and unburden Indigenous players of the heavy lifting of anti-racism. Interviews with five Indigenous elite women’s hockey players identify hockey as a potential site of decolonial and anti-racist learning, fueled by the players’ love for the game and willingness to expend emotional labor to affect change. Our interviewees express the desire to make hockey safer for future generations of Indigenous players by educating their non-Indigenous teammates, often, in the process, exposing themselves to ignorance, indifference, and racism. The players uniformly argue that education is required for change; however, this paper illustrates that such education is not solely the responsibility of Indigenous participants in the game.

The adoption of classroom-based physical activity interventions in elementary schools is nearly universal (92%), but fewer than 22% of teachers who implement activity breaks achieve a dose of 10 min/day. Dissemination and implementation science frameworks provide a systematic approach to identifying and overcoming barriers likely to impede successful adoption and fidelity of evidence-based interventions. This review highlights the development and subsequent tailoring of a classroom-based physical activity intervention, Interrupting Prolonged sitting with ACTivity (InPACT), for delivery in low-resource schools using implementation science frameworks focused on equity. Unlike most classroom physical activity interventions, tailored InPACT includes a suite of implementation strategies (methods or techniques that support adoption, implementation, and sustainment of a program or practice) and, thus, has been designed for dissemination. These strategies were focused on increasing teacher self-efficacy and reducing multilevel implementation barriers in low-resource schools to promote intervention fidelity, effectiveness, and sustainment.