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Pirkko Markula

The new material turn in social sciences and humanities has drawn attention to how the material interacts with the social in the world where both human and non-human actors produce power relations. To include the material objects and their environments within the social analysis, new materialists argue for a new onto-epistemology that departs from the humanist social constructionism. To explore what this might mean for sport sociologists, I discuss three themes characterizing the new materialism: the focus on processes of materiality, post-humanist tools needed to engage with the material processes, and post-qualitative research methodologies and ways of representation that include the material world. I advocate studying the body in motion as a unique focus for socio-cultural scholars of physical activity who can connect the material with the social into research that matters in the contemporary world.