Nancy I. Williams and Alan L. Smith
Steven J. Petruzzello and Allyson G. Box
The status of physical activity in higher education has changed dramatically over the past 100 years. In this paper, we aim to (a) provide a brief history of physical activity on campus; (b) describe how that activity has changed from a requirement to an elective; (c) illustrate how mental health (particularly stress, anxiety, and depression) has changed in college students over the past few decades; and (d) describe the relationships between physical activity and mental health, particularly in college students. The paper culminates with recommendations for how colleges and universities might facilitate better student mental health through physical activity. There is room to improve the physical activity and mental health of college students, realigning higher education with the promotion of mens sana in corpore sano.
Gashaw Abeza, Jessica R. Braunstein-Minkove, Benoit Séguin, Norm O’Reilly, Ari Kim, and Yann Abdourazakou
This study explored the practices and strategies of ambush marketing via social media (SM) during the 2014 Sochi, 2016 Rio, and 2018 PyeongChang Olympic Games. An observational netnography method was adopted to investigate direct industry competitors’ (of the Olympic sponsors) use of SM for the purpose of ambush marketing during the 2014, 2016, and 2018 Games. Data were gathered from the official Twitter accounts of 15 direct industry competitors over the three most recent Games. Despite a series of SM guidelines released by IOC for the 2014, 2016, and 2018 Games, the findings showed that the practice of ambush marketing via SM was evident during each of the Games. Direct industry competitors were found employing four specific ambush strategies, namely, associative, values, coattail, and property infringement. Theoretical and practical implications, as well as an impetus for future research, are suggested.
Lindsay Parks Pieper
At specific moments in history, women publicly entered the masculine realm of baseball to advance female suffrage in the United States. Girls and women took to the field in the nineteenth century, enjoying newfound bodily freedoms and disrupting Victorian constraints. While their performances may not have always translated into explicit suffrage activism, their athleticism demonstrated strength at a time when many people used women’s supposed weakness as an argument against their political enfranchisement. However, as the popularity of baseball increased at the turn of the century, the number of female ballplayers decreased. Activism in the sport therefore changed. In the mid-1910s, suffragists advertised at men’s baseball games. The women recognized the value of promoting suffrage through sport; yet, they also acknowledged that by entering ballparks, they entered a male space. Suffragists therefore exhibited conventional White gender norms to avoid aggrieving male voters. Women’s different engagements with baseball, as either players or spectators, had varying consequences for women’s political and sporting emancipation. Women’s physical activism in baseball demonstrated female prowess and strength in sport, but only abstractly advanced women’s political rights; suffragists’ promotional efforts through men’s baseball more directly influenced the eventual passage of the Nineteenth Amendment, but their actions supported women’s position on the sidelines.
David I. Anderson
The goal of this special issue of Kinesiology Review is to expose kinesiology to a body of knowledge that is unfamiliar to most in the field. That body of knowledge is broad, deep, rich, and enduring. In addition, it brings with it a skill set that could be extremely helpful to professional practice, whether in teaching, coaching, training, health work, or rehabilitation. The body of knowledge and skills comes from a loosely defined field of study I have referred to as “complementary and alternative approaches to movement education” (CAAME). The field of CAAME is as diverse as the field of kinesiology. This introductory article focuses on what the field of CAAME has to teach kinesiology and what the field could learn from kinesiology. The overarching aim of the special issue is to foster dialogue and collaboration between students and scholars of kinesiology and practitioners of CAAME.
Roxane Coche and Benjamin J. Lynn
Live events are central to television production. Live sporting events, in particular, reliably draw big audiences, even though more consumers unsubscribe from cable to stream content on-demand. Traditionally, the mediated production of these sporting events have used technical and production crews working together on-site at the event. But technological advances have created a new production model, allowing the production crew to cover the event from a broadcast production hub, miles away, while the technical crew still works from the event itself. These remote integration model productions have been implemented around the world and across all forms of sports broadcasting, following a push for economic efficiency—fundamental in a capitalist system. This manuscript is a commentary on the effects of the COVID-19 global crisis on sports productions, with a focus on remote integration model productions. More specifically, the authors argue that the number of remote sports productions will grow exponentially faster, due to the pandemic, than they would have under normal economic circumstances. The consequences on sport media education and research are further discussed, and a call for much needed practice-based sports production research is made.
Jimmy Sanderson and Katie Brown
COVID-19 has dramatically altered and disrupted sport in unprecedented ways, and youth sports is one sector that has been profoundly impacted. In the United States, the youth sports industry generates $19 billion dollars annually, while youth sport tourism is estimated at $9 billion annually. With youth sports at a standstill, the effect on the youth sports infrastructure is significant. The purpose of this scholarly commentary was to discuss the psychological, developmental, and economic fallout from the stoppage of youth sports that has touched millions of participants, their families, and a substantial youth sports structural system. This work also addresses the potential restructuring of youth sport megacomplexes, cascading effects of canceled seasons, likely sponsorship losses, and potential growing socioeconomic divide in participation that could result from the pandemic. Thus, there is still much uncertainty about the future of youth sport participation and subsequent adjustments that may impact established participation and consumption norms.
Samuel M. Clevenger, Oliver Rick, and Jacob Bustad
This commentary highlights a recent trend of anthropocentrism (a focus on human-centered interests and activities) in the media coverage in the United States and Europe on the disruption of the contemporary sports industry caused by the COVID-19 pandemic. The authors argued that the coverage promotes anthropocentric narratives by framing the pandemic as an external force causing a temporary and unforeseen “hiatus” in the sports industry. As a result, media consumers learn about human interest stories associated with consumer demand and industry adaptation: stories that renormalize, rather than question, the sports industry in its current and hegemonic form. Such media discourses bypass an opportunity to consider the longstanding entanglements of human and nonhuman actors in sporting contexts, rethink sport through environmental and nonhuman perspectives, and, ultimately, advance more progressive, democratic politics. The commentary employs a posthumanist lens to critique the recent anthropocentric media coverage, highlighting the ways in which it reproduces the dualist logic of neoliberal capitalism and deflects attention to the human and nonhuman relations that have always existed in contexts of sport and human physicality.
Christie M. Kleinmann
Sports public relations has long been used to promote the big game and highlight key players. Then, the coronavirus crisis halted sports, and the constant stream of public relations content fell silent. There was no game to hype, no sports moment to celebrate. This essay is about the public relations lessons learned during the pandemic. It discusses how sports public relations prior to COVID-19 often valued relational breadth over depth. As a result, sports public relations operated at a superficial level of momentary engagements sustained by creative content rather than the deeper relational connections that public relations purport. The essay then illustrates how COVID-19 cultivated opportunities for relational breadth and depth to grow between players and fans. Finally, the essay questions if we really want sports public relations to return to normal or if sports public relations professionals should incorporate these lessons into sustainable, postpandemic public relations practice.
Karen L. Hartman
This scholarly commentary addresses COVID-19’s financial impact by examining how current and proposed National Collegiate Athletic Association bylaw waivers could negatively affect women’s collegiate athletics and Title IX compliance. These potential bylaw changes come after years of misinformation, a lack of education, and minimal understanding of the law. In the chaos of COVID-19’s impact on American society and athletic programs, Title IX has become the elephant in the room. The essay concludes with three recommendations that could help athletic departments alleviate Title IX compliance issues when enacting the bylaw waivers.