Big data and analytics have become an essential component of organizational operations. The ability to collect and interpret significantly large data sets has provided a wealth of knowledge to guide decision makers in all facets of society. This is no different in sport management where big data has been used on and off the field to guide decision making across the industry. As big data evolves, there are concerns regarding the use of enhanced analytic techniques and their advancement of knowledge and theory. This special issue addresses these concerns by advancing our understanding of the use of big data in sport management research and how it can be used to further scholarship in the sport industry. The six articles in this special issue each play a role in advancing sport analytics theory, producing new knowledge, and developing new inquiries. The implications discussed in these articles provide a foundation for future research on this evolving area within the field of sport management.
Nicholas M. Watanabe, Stephen Shapiro, and Joris Drayer
John F. Gaski
Over the past 3 decades or so, some variation and revision have been introduced into the recording, reporting, and interpretation of the prime historical benchmark of individual golf achievement: number of established major tournaments won. In the interest of accuracy, consistency, and even equity, some analytic record-keeping suggestions are proffered here, based on coherence and logic, toward presenting the history of golf’s major championships in the fairest possible way. Idiosyncrasies of that historical sequence mean that the resolution is not obvious and more taxonomic work remains to be done. However, acceptance of the principles and conventions proposed herein may move the golf history culture and even basic golf chronicling closer to advantageous closure. One competitive implication of this reanalysis applies, significantly, to the total of “majors” won by historical greats Jack Nicklaus, Bobby Jones, and Tiger Woods.
Ryan Snelgrove and Laura Wood
Nefertiti A. Walker, Kwame J.A. Agyemang, Marvin Washington, Lauren C. Hindman, and Jeffrey MacCharles
Unpaid internships are embedded in sport hegemony. These unpaid sport internships often offer fewer learning opportunities and foster an environment wherein interns feel like “second-class citizens” in their organization. Therefore, the purpose of this study was to investigate the world of unpaid internships in the sport industry by exploring students’ perspectives of them as an institutionalized practice, as well as how privilege impacts their internship experiences. Grounded in institutional theory, data from semistructured interviews with 17 sports management students were analyzed using the Gioia methodology. Three themes emerged from the findings: the idiosyncratic nature of sport internships, the legitimization of unpaid internships in the sport industry, and the institutionalization of privilege spurred by such positions. Practical implications from the study include increasing sport organizations’ awareness of how unpaid internships disadvantage students from less privileged backgrounds and may, therefore, result in a less socioeconomically diverse workforce in the sport industry.
Roxane Coche and Benjamin J. Lynn
Live events are central to television production. Live sporting events, in particular, reliably draw big audiences, even though more consumers unsubscribe from cable to stream content on-demand. Traditionally, the mediated production of these sporting events have used technical and production crews working together on-site at the event. But technological advances have created a new production model, allowing the production crew to cover the event from a broadcast production hub, miles away, while the technical crew still works from the event itself. These remote integration model productions have been implemented around the world and across all forms of sports broadcasting, following a push for economic efficiency—fundamental in a capitalist system. This manuscript is a commentary on the effects of the COVID-19 global crisis on sports productions, with a focus on remote integration model productions. More specifically, the authors argue that the number of remote sports productions will grow exponentially faster, due to the pandemic, than they would have under normal economic circumstances. The consequences on sport media education and research are further discussed, and a call for much needed practice-based sports production research is made.
Jimmy Sanderson and Katie Brown
COVID-19 has dramatically altered and disrupted sport in unprecedented ways, and youth sports is one sector that has been profoundly impacted. In the United States, the youth sports industry generates $19 billion dollars annually, while youth sport tourism is estimated at $9 billion annually. With youth sports at a standstill, the effect on the youth sports infrastructure is significant. The purpose of this scholarly commentary was to discuss the psychological, developmental, and economic fallout from the stoppage of youth sports that has touched millions of participants, their families, and a substantial youth sports structural system. This work also addresses the potential restructuring of youth sport megacomplexes, cascading effects of canceled seasons, likely sponsorship losses, and potential growing socioeconomic divide in participation that could result from the pandemic. Thus, there is still much uncertainty about the future of youth sport participation and subsequent adjustments that may impact established participation and consumption norms.
Samuel M. Clevenger, Oliver Rick, and Jacob Bustad
This commentary highlights a recent trend of anthropocentrism (a focus on human-centered interests and activities) in the media coverage in the United States and Europe on the disruption of the contemporary sports industry caused by the COVID-19 pandemic. The authors argued that the coverage promotes anthropocentric narratives by framing the pandemic as an external force causing a temporary and unforeseen “hiatus” in the sports industry. As a result, media consumers learn about human interest stories associated with consumer demand and industry adaptation: stories that renormalize, rather than question, the sports industry in its current and hegemonic form. Such media discourses bypass an opportunity to consider the longstanding entanglements of human and nonhuman actors in sporting contexts, rethink sport through environmental and nonhuman perspectives, and, ultimately, advance more progressive, democratic politics. The commentary employs a posthumanist lens to critique the recent anthropocentric media coverage, highlighting the ways in which it reproduces the dualist logic of neoliberal capitalism and deflects attention to the human and nonhuman relations that have always existed in contexts of sport and human physicality.
Christie M. Kleinmann
Sports public relations has long been used to promote the big game and highlight key players. Then, the coronavirus crisis halted sports, and the constant stream of public relations content fell silent. There was no game to hype, no sports moment to celebrate. This essay is about the public relations lessons learned during the pandemic. It discusses how sports public relations prior to COVID-19 often valued relational breadth over depth. As a result, sports public relations operated at a superficial level of momentary engagements sustained by creative content rather than the deeper relational connections that public relations purport. The essay then illustrates how COVID-19 cultivated opportunities for relational breadth and depth to grow between players and fans. Finally, the essay questions if we really want sports public relations to return to normal or if sports public relations professionals should incorporate these lessons into sustainable, postpandemic public relations practice.
Karen L. Hartman
This scholarly commentary addresses COVID-19’s financial impact by examining how current and proposed National Collegiate Athletic Association bylaw waivers could negatively affect women’s collegiate athletics and Title IX compliance. These potential bylaw changes come after years of misinformation, a lack of education, and minimal understanding of the law. In the chaos of COVID-19’s impact on American society and athletic programs, Title IX has become the elephant in the room. The essay concludes with three recommendations that could help athletic departments alleviate Title IX compliance issues when enacting the bylaw waivers.
Ellen J. Staurowsky, Benjamin Koch, Grace Dury, and Cooper Hayes
In this essay, the authors explored Pinsker’s conception of two pandemics, as reflected in the concerns expressed about the future of women’s sport, prospects for female athletes, and the security of women leaders in sport as they emerged in articles published in national news sources. The purpose of this essay was to capture, in a limited way, how women’s sport concerns surfaced in the media in the aftermath of a forced industry shutdown; to gauge reactions, assess real and perceived threats; and to examine how and whether this crisis inspired positive thoughts about women’s sport opportunities for the future. Our work is based on the tracking of articles published in major news outlets about the impact of the pandemic on women’s sport from March 10, 2020, to May 25, 2020. Readings of the collected articles revealed several themes that fit within the two pandemics framework: reactions to the loss of momentum in women’s sport; fears regarding a reversal in gains made by women’s sport in the marketplace as competition for limited resources escalates; concerns about women’s sport participation decreasing due to cuts and delays in programs; and a focused commitment to gender equity and maintaining momentum, even in the face of significant headwinds.