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Sponsorship-Linked Marketing: Introduction to Topics

T. Bettina Cornwell and Dae Hee Kwak

Sponsorship of sport has developed over the past three decades to become a worldwide communications platform, a motivator for relationship building, and an omnipresent aspect of consumer experience for many. While it has been and continues to be a funding mechanism for sport, it is the evolution and metamorphosis of sponsorship-linked marketing that delivers endless research topics as sponsoring evolves dynamically.

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What to Study? That Is a Question: A Conscious Thought Analysis

James Jianhui Zhang

This lecture was intended to continue the discussions on why and how to establish a distinctive sport management discipline that was initiated by previous Earle F. Zeigler Lecture Award recipients. Through applying the dual process theory (Dijksterhuis & Nordgren, 2006), it was intended to explore the differences between tangible and intangible variables, how they have been studied as distinct perspectives, and how they can be integrated through two application examples, one on service quality of sport event operations and the other on market demand for sport events. Hopefully, this lecture would help reenergize the discussions and inquiries on this important matter. These illustrations are certainly debatable and subject to further empirical examinations.

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Interdependence, Mutuality, and Collective Action in Sport

George B. Cunningham

In this paper, from the Dr. Earle F. Zeigler Award Lecture presented in Austin, Texas, the author proposes that all persons have an obligation to ensure sport is inclusive and socially just. Works from a variety of disciplines, including religion, sociology, and social psychology, support the thesis. The author calls for collective action among sport management academicians, coalesced around teaching, research, and service to promote change. The final sections address potential counter narratives and provide an overview of the outcomes associated with an inclusive and socially just sport environment.

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Introduction to the Special Issue on Community Sport

Alison Doherty and Laura Cousens

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Errata

In the article titled “Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance,” appearing in the Nov. 2012 issue 26(6), Francis Farelly is affiliated with RMIT University, Melbourne, Australia. Also, Matt Rogan, Managing Director, Two Circles, London, England, UK, was omitted as a co-author.

We regret the errors.

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Erratum

In the September 2012 issue JSM 26(5) article titled “Testing a Hierarchy of Effects Model of Sponsorship Effectiveness,” Jeffrey James of Florida State University was omitted as co-author. We regret the error.

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Erratum

In the article by Kyriaki (Kiki) Kaplanidou, Jeremy S. Jordan, Daniel Funk, and Lynn L. Ridinger titled “Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment” appearing in JSM 26(3) May 2012, the name Lynn L. Ridinger was misspelled. We regret the error.

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JSM Editorial Team Transitions: Progress Made and Progress Anticipated

Marvin Washington and Richard Wolfe

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Competition: The Heart and Soul of Sport Management

David Shilbury

Understanding competition is central to the task of strategy formulation and implementation and it is the link between competition and strategy that was explored in the 2011 Dr. Earle F. Zeigler Lecture. It was argued that strategy, given its centrality to organizational phenomena, and strategy research in particular, provides rich and diverse competitive contexts with the potential to reveal some of the unique properties of sport management. To ascertain the prevalence of sport-related strategy research, three sport management journals were subject to content analysis to identify published manuscripts related to strategy. Before presenting the results, the Lecture considered competition on and off the field, the origins of competitive behavior in sport management and a brief review of the major research themes in the generic strategic management literature. Results revealed that 20 (2.5%) of the 805 manuscripts published in the three journals were strategy focused. Research themes and contexts were presented as well as a bibliometric analysis of the reference lists of the 20 identified strategy manuscripts. This analysis highlighted the journals that are influencing published sport management strategy-related research. It was concluded that strategy research specific to sport management has been sparse to date, yet the role of strategy formulation is central to the role of management and should also be central to sport management scholarship.

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Erratum

In the article by Chengli Tien, Huai-Chun Lo, and Hsiou-Wei Lin titled “The Economic Benefits of Mega Events: A Myth or a Realty? A Longitudinal Study on the Olympic Games” appearing in JSM 25(1) January 2011, the author addresses should have been identified in the footnote as Taipei, Republic of China (Taiwan). We regret the error.