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Hiding in Plain Sight: The Embedded Nature of Sexism in Sport

Janet S. Fink

In this article, from the 2015 Earle F. Zeigler Lecture Award presented in Ottawa, Canada, I hope to create greater awareness of how sexism remains uncontested in sport. I highlight the persistence of sexism in sport and note the form of sexism is different from that found in other industries. I also argue that sexism is treated quite differently than other types of discrimination in sport and provide examples of its impact. I suggest that adapting Shaw and Frisby’s (2006) alternative frame of gender equity is necessary for real change to occur and call on all NASSM members as researchers, teachers, or participants to take action to eradicate sexism in sport.

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JSM Editorial Transition and Update

David Shilbury

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Sponsorship-Linked Marketing: Introduction to Topics

T. Bettina Cornwell and Dae Hee Kwak

Sponsorship of sport has developed over the past three decades to become a worldwide communications platform, a motivator for relationship building, and an omnipresent aspect of consumer experience for many. While it has been and continues to be a funding mechanism for sport, it is the evolution and metamorphosis of sponsorship-linked marketing that delivers endless research topics as sponsoring evolves dynamically.

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What to Study? That Is a Question: A Conscious Thought Analysis

James Jianhui Zhang

This lecture was intended to continue the discussions on why and how to establish a distinctive sport management discipline that was initiated by previous Earle F. Zeigler Lecture Award recipients. Through applying the dual process theory (Dijksterhuis & Nordgren, 2006), it was intended to explore the differences between tangible and intangible variables, how they have been studied as distinct perspectives, and how they can be integrated through two application examples, one on service quality of sport event operations and the other on market demand for sport events. Hopefully, this lecture would help reenergize the discussions and inquiries on this important matter. These illustrations are certainly debatable and subject to further empirical examinations.

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Interdependence, Mutuality, and Collective Action in Sport

George B. Cunningham

In this paper, from the Dr. Earle F. Zeigler Award Lecture presented in Austin, Texas, the author proposes that all persons have an obligation to ensure sport is inclusive and socially just. Works from a variety of disciplines, including religion, sociology, and social psychology, support the thesis. The author calls for collective action among sport management academicians, coalesced around teaching, research, and service to promote change. The final sections address potential counter narratives and provide an overview of the outcomes associated with an inclusive and socially just sport environment.

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Introduction to the Special Issue on Community Sport

Alison Doherty and Laura Cousens

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In the article titled “Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance,” appearing in the Nov. 2012 issue 26(6), Francis Farelly is affiliated with RMIT University, Melbourne, Australia. Also, Matt Rogan, Managing Director, Two Circles, London, England, UK, was omitted as a co-author.

We regret the errors.

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In the September 2012 issue JSM 26(5) article titled “Testing a Hierarchy of Effects Model of Sponsorship Effectiveness,” Jeffrey James of Florida State University was omitted as co-author. We regret the error.

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In the article by Kyriaki (Kiki) Kaplanidou, Jeremy S. Jordan, Daniel Funk, and Lynn L. Ridinger titled “Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment” appearing in JSM 26(3) May 2012, the name Lynn L. Ridinger was misspelled. We regret the error.

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JSM Editorial Team Transitions: Progress Made and Progress Anticipated

Marvin Washington and Richard Wolfe