The 2020 North American Society for the Sociology of Sport (NASSS) Presidential Address analyzed aspects of the National Football League’s (NFL) current socially conscious marketing to make sense of corporatized racial justice politics following a summer of mass political mobilization triggered by the police killing of George Floyd. The analysis shows that the mass, multiracial racial justice activism forced corporatized sport leagues such as the NFL to respond to popular political pressure. The NFL followed the lead of the National Basketball Association and instead of resisting popular sentiments, it has incorporated social justice language into its marketing. Guided by Indigenous decolonial scholarship and radical Black scholars, I argue that the NFL’s incorporation of social justice language is a politics of recognition and colonial governmentality that insulates it from racial justice politics and helps to stabilize challenges to racial capitalism.
Nicholas M. Watanabe, Stephen Shapiro, and Joris Drayer
Big data and analytics have become an essential component of organizational operations. The ability to collect and interpret significantly large data sets has provided a wealth of knowledge to guide decision makers in all facets of society. This is no different in sport management where big data has been used on and off the field to guide decision making across the industry. As big data evolves, there are concerns regarding the use of enhanced analytic techniques and their advancement of knowledge and theory. This special issue addresses these concerns by advancing our understanding of the use of big data in sport management research and how it can be used to further scholarship in the sport industry. The six articles in this special issue each play a role in advancing sport analytics theory, producing new knowledge, and developing new inquiries. The implications discussed in these articles provide a foundation for future research on this evolving area within the field of sport management.
Jacky Forsyth, Nicola Brown, Rachael Bullingham, and Claire-Marie Roberts
Jennifer Hamer, Ben Desbrow, and Chris Irwin
In the last decade, there has been greater appreciation of the harmful consequences of Relative Energy Deficiency in Sport (RED-S), particularly in adolescent female athletes. Coaches act as both important moderators in the development of the condition and as identifiers of athletes at risk. Research suggests that coaches lack knowledge on this topic. At present, it is unclear if RED-S education is incorporated into coach accreditation pathways. The aim of this scoping review was to describe the extent to which RED-S education is incorporated into the coach accreditation pathways of endurance sporting organizations. Five national sporting organizations (Cycling Australia, Athletics Australia, Swimming Australia, Triathlon Australia, and Rowing Australia) were contacted to participate. First, each sporting organization’s website was scoped, then semi-structured interviews were conducted online. One investigator transcribed each interview verbatim. Transcripts were analyzed for thematic content. Four of the sporting organizations provided little to no RED-S education. Rowing Australia delivered a program of RED-S content via an affiliated sports dietitian. The barriers identified for implementation of RED-S content were: limited time, resources, and coaches’ preexisting knowledge and beliefs. Based on these results, RED-S education is, indeed, lacking in some coach accreditation programs for endurance-based sporting organizations. Support for these organizations is required to overcome existing barriers and to facilitate inclusion of RED-S education within the coaching curriculum to support female athlete health.
Natalie M. Welch, Jessica L. Siegele, and Robin Hardin
Women continue to struggle to reach senior-level leadership positions in collegiate sports, and ethnic minorities face the challenges due to their ethnicity as well. This research examined the experiences and challenges of ethnic minority women who are collegiate athletic directors at predominantly White institutions (PWIs). Semistructured interviews were conducted with eight participants using intersectionality as a theoretical framework. Three themes emerged from the data analysis: (a) intersectional challenges, (b) questions of competence, and (c) professional support. The women were continually battling the idea of having to prove themselves and negotiating the challenges of being an ethnic minority woman working in collegiate athletics. They credit their professional networks as a valuable resource during their career progression. The women noted that sexism was more prevalent in their experiences than issues related to their ethnicity. The masculine athletic director stereotype persists in collegiate sports, but the findings of this study can contest the notion of a standard leadership identity that has long been perceived as a White man.
John F. Gaski
Over the past 3 decades or so, some variation and revision have been introduced into the recording, reporting, and interpretation of the prime historical benchmark of individual golf achievement: number of established major tournaments won. In the interest of accuracy, consistency, and even equity, some analytic record-keeping suggestions are proffered here, based on coherence and logic, toward presenting the history of golf’s major championships in the fairest possible way. Idiosyncrasies of that historical sequence mean that the resolution is not obvious and more taxonomic work remains to be done. However, acceptance of the principles and conventions proposed herein may move the golf history culture and even basic golf chronicling closer to advantageous closure. One competitive implication of this reanalysis applies, significantly, to the total of “majors” won by historical greats Jack Nicklaus, Bobby Jones, and Tiger Woods.
Emily A. Roper and José A. Santiago
The purpose of this study was to examine how and how often athletic girls were represented on the cover art of young adult (YA) sport fiction. In this research, 154 YA sport fiction books were analyzed using quantitative content analysis. Using existing sport research and theory focused on women’s representation in sport media, the researchers developed a coding scheme to assess cover art for each of the following categories: (a) presence and racial representation of female character/s on cover; (b) portrayal of female body on cover (whole body, partial body/with head, or partial body/without head); (c) portrayal of female character as active or passive; (d) portrayal of female character in or out of athletic uniform; (e) portrayal of female character in or out of the sport setting; (f) presence of sport equipment; and (g) type of cover. Findings revealed that 81% of the book covers had a female character in which 29% of the covers displayed the whole body, 47% displayed partial body/with head, and 23% displayed partial body/with no head of the female character. Only 0.06% of the book covers had a female character of color. Approximately 31% of the female characters were displayed in active positioning, 58% in athletic attire, and 44% in the sport setting. Of the books reviewed, 55% displayed equipment on the cover. The findings indicate that athletic girls have few images on YA sport fiction cover art that accurately represent their athleticism, and there is a clear absence of diverse representation. It is critical that those responsible for the design and layout of book covers clearly represent active females in action, in uniform, and in the sport context.