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Does nature still matter in sport? In the balancing between natural and scientific training, Swedish upper-secondary ski schools have played an important role. This paper deals with specific landscape features for testing at three Swedish ski schools: Hallstatestet in Sollefteå, Hovfjällsracet in Torsby, and Stoltjonastestet in Järpen. The following questions will be addressed: How do the coaches at each school use local tests to analyze performance? How is the importance of local tests articulated, and what roles do history and nature play in this process? The paper concludes that the use of local landscapes to articulate elite performance connects ideas of measurability and scientization to the lingering tradition of natural training. Local landscapes thereby become a mediator between scientific and experiential knowledge about sport performance and point out how local sport heritage can be used for addressing environmental issues in sport.

This article pays homage to Black Women’s National Basketball Association (WNBA) players and their activist efforts. Such players are often-overlooked activists who are always “holdin it down” while simultaneously keeping activism at the forefront of their agenda. When the 2020 Women’s National Basketball Association season opened, the athletes in this league took the opportunity to highlight social injustice in the United States; not surprising given the history of Black feminism and athlete activism in this league. Using underwater waves as a metaphor, we examine how the intersectionality of Black feminism and Black athlete activism has largely gone unnoticed. Feminism and women’s rights movements have largely been associated with White women while Black activism has been associated with Black men. This manuscript aims to highlight the efforts of Black women and nonbinary athletes whose work has been instrumental in societal progression.

There is a continuing interest in the relationship between sport and nature. As a new field, sport ecology explores the impact sport has on the natural environment and how sport organizations and individuals can promote sustainability. However, a critical element is still missing in the sport ecology discourse—the link between organizations’ sustainability efforts and their value co-creation processes. The circular economy can provide this link by decoupling the value co-creation of sport business models from their environmental impact and resource depletion. Based on an extensive literature review, this study provides a new theoretically derived typology of circular sport business models, including comprehensive reasoning about sustainable value co-creation processes in the sport industry. It explains how sport managers of all three sectors—for-profit, public, and nonprofit—can transition toward more sustainable and circular business practices and offer integrative guidelines for future research.

This commentary introduces the second of two special issues in the International Journal of Sport Communication centered on social media and sport. The empirical studies presented in this issue illustrate both the diversity of topics and methodological approaches utilized by researchers working at the intersection of social media and sport. Research articles in this issue analyze topics ranging from sport consumer behavior to online fan communities to coaches’ perceptions of activism-related content posted on team social media accounts. The research presented here also employs a variety of methodological approaches including experimental design, critical discourse analysis, rhetorical analysis, and applications of artificial intelligence and machine learning. Collectively, these studies offer a foundation on which future research in social media and sport can build to continue to enhance our understanding of social media’s impact on the sport world.