Via a school-based survey, we used a developmental assets framework to investigate associations of internal and social characteristics and weight-based bullying with sport and physical activity (PA) among female adolescents with high weight status (n = 4,468; M age = 14.9 years, SD age = 1.3; body mass index ≥ 95th percentile). Participants reported ≥60 min of PA on approximately 3.0 days (SD = 2.1) in the previous week. Over one-third played organized team sports, averaging 3.5 days (SD = 1.5) per week. Weight-based bullying was common (46%) and unassociated with lower sport and PA. Results from t-tests and chi-squared tests demonstrated that adolescents who played sport (vs. those who did not) had higher internal developmental assets, better perceived health, and stronger perceptions of caring from parents, friends, and other community adults. Similarly, adolescents engaging in more PA reported higher developmental assets. In regression models adjusted for all variables and demographic characteristics, higher internal developmental assets, better perceived health, and stronger perceptions of caring from adults in the community were positively and significantly associated with increased odds of sport participation and higher PA. Findings suggest female adolescents with high weight status have internal and social assets related to their participation in PA and sport, despite experiencing weight-based bullying. Adults (e.g., coaches, parents, and healthcare professionals) should help female adolescents with high weight status participate in sport and PA and build developmental assets. Adults should also recognize the frequent weight-based bullying youth encounter and strive to mitigate it in sport and PA contexts.
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Internal and Social Assets, Weight-Based Bullying, Sport, and Activity Among Female Adolescents
Sarah M. Espinoza, Christie L. Martin, Marla E. Eisenberg, Iris W. Borowsky, Barbara J. McMorris, and Laura Hooper
Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts
Elisa Herold and Christoph Breuer
This study aims to increase the effective use of in-stadium sponsor message placement by analyzing the influence of various run-of-play characteristics on television viewers’ visual attention allocation. Sports broadcasts constitute one potential platform for sponsors to place personalized messages. However, literature still questions the effectiveness of in-stadium sponsor messages, and the influence of game-related factors on viewers’ visual attention has received little consideration in this context. In addition, researchers call for more reliable and realistic measures concerning the effective evaluation of sponsorship-linked marketing. Therefore, this study uses real-time adaptions (eye-tracking, in-play betting odds, etc.) utilizing live soccer broadcasts as one of the first. Data were analyzed second by second (n = 100,298) using generalized linear mixed models. Results indicate significant associations of several run-of-play characteristics with viewers’ visual attention to sponsor messages depending on the characteristic, the games’ degree of suspense, and playing time. Findings provide hands-on advice for practitioners to enhance sponsor message placement during live broadcasts.
Redressing the Balance: Women in Sport and Exercise Academic Network Conference, University of Worcester, United Kingdom, April 19–22, 2021
Gillian Renfree
Habitually Scrolling: An Examination Into How Sport Consumers Use Social Media
Heather Kennedy and Daniel C. Funk
Uses and gratifications theory has often been used in (sport) communication studies to examine social media usage. Yet, criticisms of uses and gratifications theory (e.g., it overstates purposefulness) and competing research suggesting media use is more habitual and unconscious in nature have often been overlooked. Thus, through semistructured interviews, this research explored how social media is used, identifying five themes: passively, distinctly, periodically, habitually, and universally. Theoretically, this research contributes by highlighting the passive, habitual, and unconscious nature of some sport social media behavior, thereby challenging our current assumptions that sport social media usage is always active, purposeful, and goal directed. It also considers the uniqueness (or lack thereof) of sport content within the social media experience. Managerially, this research helps sport organizations understand how consumers use social media to inform marketing and communication strategies.
“The Best Teacher Is Also a Student”: Improving Qualitative Research Literacy by Learning From My Mistakes
Larena Hoeber
This article is based on the 2022 Earle F. Zeigler Lecture Award that I presented in Atlanta, Georgia. For this paper, I reflect upon my career as a qualitative sport management researcher, with a specific focus on the mistakes I have made. I have two objectives with this paper. One objective is to advocate for continued learning about and rethinking how we conduct qualitative research. The second objective is to highlight ways in which we, as a field, can improve our qualitative research literacy. In the paper, I discuss eight learnings on the topics of ontologies and epistemologies, research designs, themes, pseudonyms, rigor, generalizability, positionality, and the publisher SAGE. In learning from my mistakes, we can be better consumers, producers, and evaluators of qualitative research.
Gender Differences in Coaching Behaviors Supportive of Positive Youth Sports Experience
Julie McCleery, Irina Tereschenko, Longxi Li, and Nicholas Copeland
In the youth sports domain, few coaches are women, masculine ideologies permeate the culture, and coaching practices do not always align with behaviors supportive of positive youth sports experience. The purpose of this study was to examine differences in men’s and women’s coaching behaviors associated with creating positive youth sports experience, including behaviors that create a safe and fun participation environment, a mastery motivational climate, and autonomy-supportive coaching. A total of 219 youth and high school coaches across different sports in one county in a western state responded to the survey—29% of them women. Along with the overall dearth of women in coaching, we found differences between men and women in the types of coaching positions they hold and the behaviors they bring to their coaching. Female coaches were more likely to be paid, primarily part-time, and they were also less likely to have children. Using a multivariate analysis of variance, significant mean vectors were found between female and male coaches in the four coaching behaviors measured. Women’s ratings were significantly higher on individual measures for autonomy and safety. As the coaching field comes to better understand the approaches that lead to positive youth sports experience, these findings raise important questions about why women and mothers are not a larger proportion of the coaching landscape and how that might change.