Travis R. Bell and Victor D. Kidd
Baseball and rap music are often not considered culturally or historically synonymous, but a shift appears underway. This research examines how 239 rap lyrics reach across the formerly confined (mostly racialized) boundaries of baseball to engage the sport through its reference to 128 baseball players. A thematic analysis explores how the languages of baseball and rap culture intersect through linguistic translation. The authors develop a broad understanding of the positive and negative “baller” references, and how it could affect the future growth of baseball role models for Black youth athletes. Thus, baseball “text” as a source language translates to rap “text” as a target language to form a commonly constructed language at an intersection of music, sports, and masculinity.
C. Keith Harrison, Rhema Fuller, Whitney Griffin, Scott Bukstein, Danielle McArdle, and Steven Barnhart
The purpose of this paper is to contextualize and analyze the lyrics of Tupac Shakur by using the research methodological approach of concatenation to merge hip-hop and sport so that the qualitative data from these songs might serve as a cultural map to constructs of identity, race, social class, and black masculinity in the context of sport and the black male athlete experience in America. Applying critical race theory and White’s framework of black masculinity and the politics of racial performance, a connection is made with themes of the artists’ (rapper) social commentary and the athlete (baller). The themes from Tupac Shakur’s lyrics are follows: (a) Trapped, (b) Against the World, (c) The Streetz R Death, and (d) Ambitionz. Synergy with the rapper and baller are articulated, as well as implications for scholars and practitioners that work with high school, collegiate, and professional black male athletes, along with other men of color.
Earl Smith and Angela J. Hattery
P Diddy’s Bad Boy for Life video provides a strategic point of departure in the quest for values and community, sui generis, in SportsWorld. This study poses an interruption to the “ideological” articulations of discourse on the relationship between hip-hop music and sports by providing an examination of empirical and scientific data inside of SportsWorld. There is a carefully crafted narrative about the coexistence among Black American athletes, SportsWorld, and hip-hop music. From the beginning of Black athletes’ entry into the White spaces of the so-called level playing field of sports—from National Association of Stock Car Racing to the National Hockey Association to Major League Baseball to National Basketball Association—this integration upsets the norms of both civility and history; because for many in White America, the belief persists that these same athletes were not then and should not be today in those sacred spaces. From Jackie Robinson to the Williams Sisters to Jack Johnson to Tiger Woods to Althea Gibson to Fritz Pollard and, of course, Muhammad Ali—all of these pioneers suffered the indignities of racial discrimination. As Smith argues in his 2014 book Race, Sport and the American Dream, fast forward, deep inside the second aught of the 21st century, it is often assumed that the addition of hip-hop music to the pregame and half-time entertainment at ballparks, basketball arenas, stadiums, and ice hockey arenas signals a welcoming to the Black Athlete and their fans. Using a Marxian lens, this study argues that both these assumptions are no more than the ideology of beliefs that Marx describes as “fantasies and illusions” or more straightforward a “phantasmagoria.” These fantasies and illusions show up as a laterna magica projecting images on society and in SportsWorld, where these can be described as commodity fetishism. Through the authors' empirical analysis of data on segregation and integration in SportsWorld, they demonstrate that things are not always as they seem.
Cecilia Stenling and Michael Sam
Despite an increase of advocacy by established nongovernmental sport organizations, little is known about how advocacy is enacted and with what effects. Building conceptually on frame alignment theory and empirically on interview data from 19 Swedish Regional Sport Federations, this article investigates how advocates politicize sport to gain “insider status” and analyses the by-products of such efforts. This research demonstrates that the architecture of advocacy claims perpetuates a separation between organizations that “sell” sport from those that “produce” it. Framing also impels centralized authority because advocates safeguard their credibility as political actors by taking up a “leadership-position” vis-à-vis clubs. Advocacy frame alignment has further by-products insofar as they narrow advocates’ room for maneuver and become institutionalized over time.
Jörg Krieger, Lindsay Parks Pieper, and Ian Ritchie
Nicola Brown, Jacky Forsyth, Rachael Bullingham, and Claire-Marie Roberts
Lori A. Gano-Overway
Brian P. McCullough, Madeleine Orr, and Timothy Kellison
The relationship between sport and the natural environment is bidirectional and critical to the production of sport products, events, and experiences. Researchers have studied sport and the natural environment within the various subdisciplines of sport management. However, given the changing climate and mounting public concern for the environment, there is pressure to reconsider the relevance and significance of the natural environment, which is taken for granted in managerial contexts. Reflecting the importance of the natural environment, the robustness of the current literature, and the potential for the future, we propose a new subdiscipline of sport management called sport ecology. Thus, we proposed, in this paper, a definition for sport ecology, (re)introduced key concepts related to this subdiscipline (e.g., sustainability, green), and highlighted the leading research that serves as the foundation for sport ecology. We concluded with a discussion on the ways sport ecology can inform—and be informed by—other subdisciplines of sport management.