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Paul M. Pedersen

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Lesley Ferkins, James Skinner, and Steve Swanson

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Paul M. Pedersen

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David Shilbury

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T. Bettina Cornwell and Dae Hee Kwak

Sponsorship of sport has developed over the past three decades to become a worldwide communications platform, a motivator for relationship building, and an omnipresent aspect of consumer experience for many. While it has been and continues to be a funding mechanism for sport, it is the evolution and metamorphosis of sponsorship-linked marketing that delivers endless research topics as sponsoring evolves dynamically.

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Alison Doherty and Laura Cousens

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In the article titled “Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance,” appearing in the Nov. 2012 issue 26(6), Francis Farelly is affiliated with RMIT University, Melbourne, Australia. Also, Matt Rogan, Managing Director, Two Circles, London, England, UK, was omitted as a co-author.

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