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Disrupting the Disruptor: Perceptions as Institutional Maintenance Work at the 1968 Olympic Games

Kwame J.A. Agyemang, Brennan K. Berg, and Rhema D. Fuller

How people reflect on and discuss protests at sporting events is a relevant question of interest to sport management scholars. This article uses qualitative data to understand how institutional members reflect on and discuss a disruptive act that violates institutional rules and norms. The authors study the historical case of Tommie Smith and John Carlos’ silent protest at the 1968 Olympic Games in Mexico City. Relying on interview data from Smith and Carlos’ teammates (59) on the 1968 U.S. Olympic Team, the study highlights the connections between institutional maintenance work, institutional logics, and institutions. Specifically, the authors argue that when institutional logics align with actors’ institutional maintenance work, acts seen as disruptive to the institution will not change the institution. Identifying multiple institutional logics within the Olympic Games, the authors also find that institutional logics do not always have to be competing as suggested by much of the literature. Instead, tension may be temporarily allayed when rival logics are threatened by an action (i.e., protests) that would disrupt the institution. The authors refer to this as an institutional cease-fire and discuss their findings in relation to the preservation of institutions.

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Introduction to the Special Issue: Contemporary Issues in Social Media in Sport

Gashaw Abeza, Norm O’Reilly, and Benoit Seguin

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Interview With Yu (Lucy) Huang, Coordinator, Data Strategy & Fan Loyalty, National Basketball Association China

Wei-Yen Li

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From the Editor

Paul M. Pedersen

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Sport Leadership: A New Generation of Thinking

Lesley Ferkins, James Skinner, and Steve Swanson

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Hiding in Plain Sight: The Embedded Nature of Sexism in Sport

Janet S. Fink

In this article, from the 2015 Earle F. Zeigler Lecture Award presented in Ottawa, Canada, I hope to create greater awareness of how sexism remains uncontested in sport. I highlight the persistence of sexism in sport and note the form of sexism is different from that found in other industries. I also argue that sexism is treated quite differently than other types of discrimination in sport and provide examples of its impact. I suggest that adapting Shaw and Frisby’s (2006) alternative frame of gender equity is necessary for real change to occur and call on all NASSM members as researchers, teachers, or participants to take action to eradicate sexism in sport.

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From the Editor

Paul M. Pedersen

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JSM Editorial Transition and Update

David Shilbury

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Sponsorship-Linked Marketing: Introduction to Topics

T. Bettina Cornwell and Dae Hee Kwak

Sponsorship of sport has developed over the past three decades to become a worldwide communications platform, a motivator for relationship building, and an omnipresent aspect of consumer experience for many. While it has been and continues to be a funding mechanism for sport, it is the evolution and metamorphosis of sponsorship-linked marketing that delivers endless research topics as sponsoring evolves dynamically.

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What to Study? That Is a Question: A Conscious Thought Analysis

James Jianhui Zhang

This lecture was intended to continue the discussions on why and how to establish a distinctive sport management discipline that was initiated by previous Earle F. Zeigler Lecture Award recipients. Through applying the dual process theory (Dijksterhuis & Nordgren, 2006), it was intended to explore the differences between tangible and intangible variables, how they have been studied as distinct perspectives, and how they can be integrated through two application examples, one on service quality of sport event operations and the other on market demand for sport events. Hopefully, this lecture would help reenergize the discussions and inquiries on this important matter. These illustrations are certainly debatable and subject to further empirical examinations.