From the Editor
Paul M. Pedersen
JSM Editorial Transition and Update
Sponsorship-Linked Marketing: Introduction to Topics
T. Bettina Cornwell and Dae Hee Kwak
Sponsorship of sport has developed over the past three decades to become a worldwide communications platform, a motivator for relationship building, and an omnipresent aspect of consumer experience for many. While it has been and continues to be a funding mechanism for sport, it is the evolution and metamorphosis of sponsorship-linked marketing that delivers endless research topics as sponsoring evolves dynamically.
Introduction to This Special Issue of IJSC on 21st-Century Sport Communication Professionals
Introduction to the Special Issue on Community Sport
Alison Doherty and Laura Cousens
In the article titled “Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance,” appearing in the Nov. 2012 issue 26(6), Francis Farelly is affiliated with RMIT University, Melbourne, Australia. Also, Matt Rogan, Managing Director, Two Circles, London, England, UK, was omitted as a co-author.
We regret the errors.
Introduction to This Special Issue of IJSC on Twitter
In the September 2012 issue JSM 26(5) article titled “Testing a Hierarchy of Effects Model of Sponsorship Effectiveness,” Jeffrey James of Florida State University was omitted as co-author. We regret the error.
In the article by Kyriaki (Kiki) Kaplanidou, Jeremy S. Jordan, Daniel Funk, and Lynn L. Ridinger titled “Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment” appearing in JSM 26(3) May 2012, the name Lynn L. Ridinger was misspelled. We regret the error.