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Maximal Strength Training as a Pathway to Positive Body Image: A Qualitative Exploration of the Experiences of Female Powerlifters

Erin L. Kelly, Michelle Minehan, and Kate Pumpa

This study considers the potential relationship between maximal strength training and positive body image by exploring the lived experiences of female powerlifters. Semistructured interviews were conducted with eight female powerlifters from Australia, and data were analyzed thematically. The study identified five themes related to positive body image and participation in maximal strength training: (a) appreciation of the functionality of the body, (b) embodiment, (c) rejection of societal body ideals and self-objectification, (d) self-compassion and body image flexibility, and (e) being surrounded by a body-positive community. These findings are consistent with existing literature on positive body image and participation in activities that promote embodiment. There is value in further investigation of maximal strength training as an intervention to develop positive body image in women.

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I “Like” It: The Effects of Social Media Platform and Message on Consumer Engagement Actions

Rebecca M. Achen, Ashley Stadler-Blank, and John J. Sailors

The academic literature reports mixed evidence on how social media platform and message impact consumer engagement. We investigated the effects of three platforms (Facebook, Instagram, and Twitter) and three message themes (sales, informational, and relationship building) on six consumer engagement actions (comment, like, search, share, talk about, and purchase) in a lab experiment. College students responded to social media posts featuring their National Collegiate Athletic Association Division I women’s basketball team. Results for platform show that participants were more likely to comment on Facebook and Twitter (vs. Instagram) and more likely to purchase on Twitter (vs. Instagram). Results for message theme show that participants were more likely to comment, like, and share informational and relationship building posts and more likely to purchase after sales posts. Results for message theme vary by gender for search and talk about (with others). These results can help sport marketers develop social media content that drives specific engagement actions.

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Unrealistic Expectations and Future Status Coercion in Minor League Baseball Players’ Future-Oriented Labor

Christopher M. McLeod, Nola Agha, N. David Pifer, and Tarlan Chahardovali

This study examines minor league baseball players’ future-oriented labor by interviewing 44 baseball players and collecting data on 8,000 minor league baseball players’ careers. Minor league baseball players’ expectations of reaching Major League Baseball impacted how they evaluated their work in the present, leading them to tolerate unfair pay and working conditions. We show that players’ expectations of reaching Major League Baseball were moderately unrealistic, partly due to managerial practices encouraging unrealistic expectations. This study contributes to labor research by showing that future-oriented labor ideology is based on unrealistic expectations that employers can promote to create opportunities for future status coercion.

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Feminist Sport Media Studies in SSJ: Mapping Theoretical Frameworks and Geographies of Knowledge Production

Dunja Antunovic

This conceptual review identifies the contributions of the Sociology of Sport Journal to the subfield of feminist sport media studies. Since the first issue of Sociology of Sport Journal, over 60 articles addressed primarily the media representations research area of feminist sport media studies, using a range of theoretical frameworks that mirrored theoretical shifts in the field. An empirical analysis of geographies of knowledge production indicates that the scholarship in Sociology of Sport Journal in this subfield is primarily based in the United States and focuses on Western contexts. The article concludes with a reflection on the importance of special issues and interdisciplinary collaborations in feminist sport media studies.

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A Critical Examination of Race and Antiracism in the Sport for Development Field: An Introduction

Meredith A. Whitley, Joseph N. Cooper, Simon C. Darnell, Akilah R. Carter-Francique, and Kip G. O’Rourke-Brown

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Bullying and Physical Education: A Scoping Review

Mengyi Wei and Kim C. Graber

This scoping review aimed to provide a comprehensive overview of physical education (PE) literature related to bullying. The review was outlined and guided by the Preferred Reporting Items for Systematic Reviews Extension for Scoping Reviews (PRISMA-ScR) checklist. All English-language articles published in peer-reviewed journals that focused on bullying and PE were included. Thematic analysis was used to summarize data extracted from the selected literature. In total, 43 articles conducted in 16 countries were included in this scoping review. Results identified individual-, peer-, school-, and family-level factors that trigger bullying in PE. The impacts of bullying in PE, antibullying strategies and interventions, and summary of future study directions are also discussed. Results from the study highlighted the importance of adopting social ecological perspectives to address bullying behavior and guide antibullying interventions in PE. Physical activities that can potentially promote children’s social emotional learning are also needed to reduce and prevent bullying in PE.

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Internal and Social Assets, Weight-Based Bullying, Sport, and Activity Among Female Adolescents

Sarah M. Espinoza, Christie L. Martin, Marla E. Eisenberg, Iris W. Borowsky, Barbara J. McMorris, and Laura Hooper

Via a school-based survey, we used a developmental assets framework to investigate associations of internal and social characteristics and weight-based bullying with sport and physical activity (PA) among female adolescents with high weight status (n = 4,468; M age = 14.9 years, SD age = 1.3; body mass index ≥ 95th percentile). Participants reported ≥60 min of PA on approximately 3.0 days (SD = 2.1) in the previous week. Over one-third played organized team sports, averaging 3.5 days (SD = 1.5) per week. Weight-based bullying was common (46%) and unassociated with lower sport and PA. Results from t-tests and chi-squared tests demonstrated that adolescents who played sport (vs. those who did not) had higher internal developmental assets, better perceived health, and stronger perceptions of caring from parents, friends, and other community adults. Similarly, adolescents engaging in more PA reported higher developmental assets. In regression models adjusted for all variables and demographic characteristics, higher internal developmental assets, better perceived health, and stronger perceptions of caring from adults in the community were positively and significantly associated with increased odds of sport participation and higher PA. Findings suggest female adolescents with high weight status have internal and social assets related to their participation in PA and sport, despite experiencing weight-based bullying. Adults (e.g., coaches, parents, and healthcare professionals) should help female adolescents with high weight status participate in sport and PA and build developmental assets. Adults should also recognize the frequent weight-based bullying youth encounter and strive to mitigate it in sport and PA contexts.

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Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts

Elisa Herold and Christoph Breuer

This study aims to increase the effective use of in-stadium sponsor message placement by analyzing the influence of various run-of-play characteristics on television viewers’ visual attention allocation. Sports broadcasts constitute one potential platform for sponsors to place personalized messages. However, literature still questions the effectiveness of in-stadium sponsor messages, and the influence of game-related factors on viewers’ visual attention has received little consideration in this context. In addition, researchers call for more reliable and realistic measures concerning the effective evaluation of sponsorship-linked marketing. Therefore, this study uses real-time adaptions (eye-tracking, in-play betting odds, etc.) utilizing live soccer broadcasts as one of the first. Data were analyzed second by second (n = 100,298) using generalized linear mixed models. Results indicate significant associations of several run-of-play characteristics with viewers’ visual attention to sponsor messages depending on the characteristic, the games’ degree of suspense, and playing time. Findings provide hands-on advice for practitioners to enhance sponsor message placement during live broadcasts.

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Contradiction or Cohesion? Tracing Questions of Protection and Fairness in Scientifically Driven Elite Sport Policies

Anna Posbergh

Much of the resistance and, at times, outright condemnation of including transgender individuals in sports continue to draw upon “scientific” arguments, despite the acknowledged importance of sociocultural and (geo)political factors, resulting in a constructed “either science or human rights” landscape. In this article, I analyze historical scientifically driven International Olympic Committee documents and policies from the Olympic Studies Center to examine if and how sport organizations, such as the International Olympic Committee, have historically balanced these seemingly partitioned considerations in previous regulatory documents, especially those relating to sex, gender, fairness, and protection. Using Sheila Jasanoff’s co-production, I find that, while knowledge informing policies sometimes circulates biologized gender stereotypes, sociocultural and scientific goals have, can, and should exist in cohesion rather than in contradiction.