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Open access

Kihan Kim, Hojun Sung, Yeayoung Noh, and Kimoon Lee

This study investigated the determinants of television viewership and its relation to broadcasters’ choices of matches for live telecasts. Also, factors driving the broadcasters’ choices were examined. A panel data set from the 2018 Korea Baseball Organization league pennant race was analyzed. Broadcasters’ choice order of matches and the actual television ratings of each match were regressed on a series of antecedent factors related to the game characteristics and audience preferences. It was found that the broadcasters’ choice order of matches positively affected the television ratings, suggesting that the broadcasters’ decisions were well reflected in the actual viewership. It also appeared that broadcasters’ choices were based on popularity and team performance/quality, whereas viewers showed preference for current games’ on-field performance. There was no evidence of audience preference for games with higher outcome uncertainty, whereas the broadcasters tended to choose games with more certain, rather than uncertain, outcomes. Theoretical and practical implications of the findings were discussed.

Open access

Marlene A. Dixon

In her 2020 Earle F. Zeigler Award address, Marlene Dixon presented and discussed five elements of a sustained career in academia: Lifelong Learning, Authenticity, Relational Mentoring, Work-Life Balance, and Faithfulness. Dixon suggests that remaining open to new learning and taking risks helps increase capacity and vigor. Authenticity brings richness, voice, durability, and purpose. Relational mentoring brings connection, community, enrichment, and longevity. Cultivating work-life balance, rest, and self-care not only helps avoid burnout, but also improves creativity, playfulness, and liveliness. Finally, leveraging the extended metaphor from Tolkein’s Leaf by Niggle, Dixon argues that faithfulness, rather than visibility or measurable outcome, defines the meaning and value of our work and contribution not only to science, but also to our life circles.

Open access

Christoph Breuer, Svenja Feiler, and Lea Rossi

Coaches play a vital role in providing sports programs. Investing in formal coach education can serve to increase coaches’ human capital, which in turn, has a positive effect on their coaching practice. The present study investigates factors influencing coaches’ intention to get training for their coaching activity on an individual and organizational level. Nationwide online surveys were conducted in Germany on both nonprofit sports clubs and coaches being active within these clubs. Data were analyzed using multilevel regression analysis on a sample of n = 2,384 coaches in n = 1,274 clubs. Results show that especially the expiring validity of the coaching license, aspects of personal development, and low transaction costs are crucial factors for the intention to obtain a qualification. The results lead to several implications for theory and practice. Clubs could enhance the qualification intention and, thereby, the quality of sports programs by appointing a contact person who informs about qualification possibilities.

Open access

Nicole Farnsworth, Bryan Holtzman, Lauren McCall, Kristin E. Whitney, Meghan Keating, Laura Moretti, Bridget Quinn, Donna Duffy, and Kathryn E. Ackerman

Full access

Gavin Thomas, Jaime Guinan, and Győző Molnár

Strength and conditioning (S&C) has become a chief part of athletes’ physiological preparation. Despite S&C’s growing presence across sports, women coaches have been generally marginalized and underrepresented. This study explores female S&C coaches’ experiences and coping mechanisms in a male-dominated industry. Semi-structured interviews with 15 female S&C coaches were conducted. The main themes identified from interview data are organizational politics, impression management, and humor. The findings suggest that women S&C coaches are often in subservient positions and have to adopt some traditional, male-generated subcultural practices to fit in. They carefully manage their coaching front stage to generate an impression that is expected and accepted in the given milieu. In their efforts to fit in, women often find themselves in a multiplicity of power matrices that involve a continuous negotiation of gender identity, internal politics, and sexist banter.

Open access

Nicholas M. Watanabe, Stephen Shapiro, and Joris Drayer

Big data and analytics have become an essential component of organizational operations. The ability to collect and interpret significantly large data sets has provided a wealth of knowledge to guide decision makers in all facets of society. This is no different in sport management where big data has been used on and off the field to guide decision making across the industry. As big data evolves, there are concerns regarding the use of enhanced analytic techniques and their advancement of knowledge and theory. This special issue addresses these concerns by advancing our understanding of the use of big data in sport management research and how it can be used to further scholarship in the sport industry. The six articles in this special issue each play a role in advancing sport analytics theory, producing new knowledge, and developing new inquiries. The implications discussed in these articles provide a foundation for future research on this evolving area within the field of sport management.

Open access

Jacky Forsyth, Nicola Brown, Rachael Bullingham, and Claire-Marie Roberts