The recent COVID-19 pandemic created an unpredictable environment regarding the safety operations of sport and recreation organizations. This study was designed to examine how safety climate and organizational innovativeness could promote preferred organizational behavior outcomes in college campus sport and recreation centers. A total of 227 sport and recreation employees were recruited through the National Intramural and Recreational Sports Association. With the collected data, we employed structural equation modeling to assess the research hypotheses. The results indicated that safety climate and innovativeness positively influenced job engagement, therefore leading to enhanced safety compliance and employee innovativeness, which ultimately resulted in higher levels of organizational performance. Peer safety compliance was also found to be a moderator in the relationship between job engagement and safety compliance. In this study, the authors offer new insights into sport organizational performance by emphasizing safety and innovation.
The Roles of Perceived Safety Climate and Innovativeness in the Performance of Sport and Recreation Organizations
Minjung Kim, Han Soo Kim, Brent D. Oja, Jasamine Hill, Claire Zvosec, and Paul Yuseung Doh
Organizational-Level Factors That Influence Women Coaches’ Experiences
James P. Strode, Heidi M. Parker, and Shannon Kerwin
The purpose of this study was to identify the supports and barriers women coaches experience at the organizational level and to determine how those factors influence interpersonal- and individual-level factors within their coaching context. Nine women who coach high school basketball were interviewed at two time points and asked to reflect on organizational-level factors relative to their coaching position and how those factors have shaped their coaching experience over time. Based on the results of the interviews, two organizational-level factors were identified as barriers for participants: navigating inconsistent hiring practices and hypermasculine culture within school sport. The participants described organizational-level factors as influencing their experiences at both interpersonal (e.g., support from mentors, barriers related to the athletic directors) and individual (e.g., age, experience, sexual orientation) levels. The findings provide empirical support for specific organizational factors that contribute to interpersonal- and individual-level coach experiences. The power structures embedded in these associations are defined and discussed.
An xG of Their Own: Using Expected Goals to Explore the Analytical Shortcomings of Misapplied Gender Schemas in Football
Sachin Narayanan and N. David Pifer
Although professional women’s football has benefitted from recent surges in popularity, challenges to progress and distinguish the sport persist. The gender-schema theory explains the tendency for individuals to hold female sports to male standards, a phenomenon that leads to negative outcomes in areas such as media representation and consumer perception. One area in which schemas have a more discreet effect is player and team performance, where the assumption that technical metrics developed in men’s football are transferable to women’s football remains unfounded. Using expected goals, a metric synonymous with the probability of a shot being scored, we highlight how variables important to shot quality and shot execution differ across gender, and how attempts to evaluate female footballers with models built on men’s data increase estimation errors. These results have theoretical and practical implications for the role they play in reframing schemas and improving the methods used to evaluate performance in women’s sports.
“What Have I Learned … ” and How Did I Get There? Reflection on a Research Journey
Receiving a lifetime award allows one to pause and reflect on one’s research journey. In the spirit of Earle Zeigler himself, I reflect on: “What I have learned … ” on my research journey, and more specifically on how I got there. My research has always focused on the interaction between sport, economics, and society and evolved: “From socio-economic impacts on sport participation to socio-economic outcomes of sport events.” To cover 40 years of research, I am highlighting how: (a) “triggers,” (b) “influencers,” and (c) “lessons learned” intermingled to push my research agenda forward. This reflection proved to be a very gratifying exercise. I can highly recommend it to all researchers. Perhaps, this can become a stepping stone to be promoted to the rank of Prof. Emeritus or Emerita. Either way, sharing our experiences may trigger, inspire, and advance the learning of future generations of sport management scholars.
Special Issue Introduction: Name, Image, and Likeness and the National Collegiate Athletic Association
Steven Salaga, Natasha Brison, Joseph Cooper, Daniel Rascher, and Andy Schwarz
Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts
Elisa Herold and Christoph Breuer
This study aims to increase the effective use of in-stadium sponsor message placement by analyzing the influence of various run-of-play characteristics on television viewers’ visual attention allocation. Sports broadcasts constitute one potential platform for sponsors to place personalized messages. However, literature still questions the effectiveness of in-stadium sponsor messages, and the influence of game-related factors on viewers’ visual attention has received little consideration in this context. In addition, researchers call for more reliable and realistic measures concerning the effective evaluation of sponsorship-linked marketing. Therefore, this study uses real-time adaptions (eye-tracking, in-play betting odds, etc.) utilizing live soccer broadcasts as one of the first. Data were analyzed second by second (n = 100,298) using generalized linear mixed models. Results indicate significant associations of several run-of-play characteristics with viewers’ visual attention to sponsor messages depending on the characteristic, the games’ degree of suspense, and playing time. Findings provide hands-on advice for practitioners to enhance sponsor message placement during live broadcasts.
“The Best Teacher Is Also a Student”: Improving Qualitative Research Literacy by Learning From My Mistakes
This article is based on the 2022 Earle F. Zeigler Lecture Award that I presented in Atlanta, Georgia. For this paper, I reflect upon my career as a qualitative sport management researcher, with a specific focus on the mistakes I have made. I have two objectives with this paper. One objective is to advocate for continued learning about and rethinking how we conduct qualitative research. The second objective is to highlight ways in which we, as a field, can improve our qualitative research literacy. In the paper, I discuss eight learnings on the topics of ontologies and epistemologies, research designs, themes, pseudonyms, rigor, generalizability, positionality, and the publisher SAGE. In learning from my mistakes, we can be better consumers, producers, and evaluators of qualitative research.
Exploring (Semi) Professionalization in Women’s Team Sport Through a Continuum of Care Lens
Wendy O’Brien, Tracy Taylor, Clare Hanlon, and Kristine Toohey
Professional team male-dominated sports have been built on masculine values; however, these values are challenged by the increasing number of women athletes entering this workplace. In this research, we explore the suitability and gender appropriateness of existing management processes and practices through three women’s professional and semiprofessional leagues. Drawing on a feminist perspective of continuum of care, players (n = 36) and organizational representatives (n = 28) were interviewed to gain insights into how athletes and organizations contend with their rapidly evolving workplaces. Framed around the values of affirmation, empowerment, and belonging, the continuum of care contrasts players’ everyday experiences of care with how organizations administer care. The research contributes through application of the feminist continuum of care. We present considerations for the management of female professional athletes in ways that are careful and an alternative value system that is affirmative, inclusive, and empowering.
Introduction: State of Literature Special Issue
Janet S. Fink, Jeffrey D. James, and Scott Tainsky
Broadcaster Choice and Audience Demand for Live Sport Games: Panel Analyses of the Korea Baseball Organization
Kihan Kim, Hojun Sung, Yeayoung Noh, and Kimoon Lee
This study investigated the determinants of television viewership and its relation to broadcasters’ choices of matches for live telecasts. Also, factors driving the broadcasters’ choices were examined. A panel data set from the 2018 Korea Baseball Organization league pennant race was analyzed. Broadcasters’ choice order of matches and the actual television ratings of each match were regressed on a series of antecedent factors related to the game characteristics and audience preferences. It was found that the broadcasters’ choice order of matches positively affected the television ratings, suggesting that the broadcasters’ decisions were well reflected in the actual viewership. It also appeared that broadcasters’ choices were based on popularity and team performance/quality, whereas viewers showed preference for current games’ on-field performance. There was no evidence of audience preference for games with higher outcome uncertainty, whereas the broadcasters tended to choose games with more certain, rather than uncertain, outcomes. Theoretical and practical implications of the findings were discussed.