Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and build up a base of passionate fans across the globe. To augment this endeavor, the current study investigated push and pull factors that influence e-sports online viewers’ consumption behaviors (N = 1,309) using partial least squares structural equation modeling. The authors proposed a new way to operationalize push and pull factors that have been relatively overlooked in the literature. The findings indicated that, while push and pull factors had different effects on e-sports consumption behaviors, they should be considered equally important in e-sports livestreaming. The study expanded our understanding of the attractiveness and desirability of e-sports and shed some critical light on management and marketing issues within and beyond the e-sports space.
Tyreal Yizhou Qian, Jerred Junqi Wang, and James Jianhui Zhang
Developmental movement unfolds across multiple levels of a person’s biological hierarchy, and in multiple time frames. This article addresses some of the complexity of human moving, learning, and development that is captured in the lessons of the Feldenkrais Method®. It provides an overview of who Moshe Feldenkrais was and how he synthesized a body of work characterized by ontological, epistemological, and ethical stances that make his method unusual and provocative. An overview of his group and individual lessons, with examples, is followed by a closer look at how the complexity of the Feldenkrais method can be understood.
David I. Anderson
The goal of this special issue of Kinesiology Review is to expose kinesiology to a body of knowledge that is unfamiliar to most in the field. That body of knowledge is broad, deep, rich, and enduring. In addition, it brings with it a skill set that could be extremely helpful to professional practice, whether in teaching, coaching, training, health work, or rehabilitation. The body of knowledge and skills comes from a loosely defined field of study I have referred to as “complementary and alternative approaches to movement education” (CAAME). The field of CAAME is as diverse as the field of kinesiology. This introductory article focuses on what the field of CAAME has to teach kinesiology and what the field could learn from kinesiology. The overarching aim of the special issue is to foster dialogue and collaboration between students and scholars of kinesiology and practitioners of CAAME.
Bradford C. Bennett
Thomas Hanna’s somatic work has been essential to the development of the field of somatic education. From redefining the word “somatic” and developing the concept of somatics as a field of study, to starting the magazine/journal Somatics, to developing theories and practices of somatic education, Hanna greatly influenced this fledgling area of work. This article presents the somatic philosophy, theories, and education techniques of Hanna, focusing on the aspects that are unique to this somatic explorer. Hanna’s techniques are contrasted to the traditional somatic movement training of Tai Chi. The difficulties of researching a learning such as somatic education are discussed. Ideas are presented on how kinesiology and somatic education can inform each other.
Roxane Coche and Benjamin J. Lynn
Live events are central to television production. Live sporting events, in particular, reliably draw big audiences, even though more consumers unsubscribe from cable to stream content on-demand. Traditionally, the mediated production of these sporting events have used technical and production crews working together on-site at the event. But technological advances have created a new production model, allowing the production crew to cover the event from a broadcast production hub, miles away, while the technical crew still works from the event itself. These remote integration model productions have been implemented around the world and across all forms of sports broadcasting, following a push for economic efficiency—fundamental in a capitalist system. This manuscript is a commentary on the effects of the COVID-19 global crisis on sports productions, with a focus on remote integration model productions. More specifically, the authors argue that the number of remote sports productions will grow exponentially faster, due to the pandemic, than they would have under normal economic circumstances. The consequences on sport media education and research are further discussed, and a call for much needed practice-based sports production research is made.
Jimmy Sanderson and Katie Brown
COVID-19 has dramatically altered and disrupted sport in unprecedented ways, and youth sports is one sector that has been profoundly impacted. In the United States, the youth sports industry generates $19 billion dollars annually, while youth sport tourism is estimated at $9 billion annually. With youth sports at a standstill, the effect on the youth sports infrastructure is significant. The purpose of this scholarly commentary was to discuss the psychological, developmental, and economic fallout from the stoppage of youth sports that has touched millions of participants, their families, and a substantial youth sports structural system. This work also addresses the potential restructuring of youth sport megacomplexes, cascading effects of canceled seasons, likely sponsorship losses, and potential growing socioeconomic divide in participation that could result from the pandemic. Thus, there is still much uncertainty about the future of youth sport participation and subsequent adjustments that may impact established participation and consumption norms.
Samuel M. Clevenger, Oliver Rick, and Jacob Bustad
This commentary highlights a recent trend of anthropocentrism (a focus on human-centered interests and activities) in the media coverage in the United States and Europe on the disruption of the contemporary sports industry caused by the COVID-19 pandemic. The authors argued that the coverage promotes anthropocentric narratives by framing the pandemic as an external force causing a temporary and unforeseen “hiatus” in the sports industry. As a result, media consumers learn about human interest stories associated with consumer demand and industry adaptation: stories that renormalize, rather than question, the sports industry in its current and hegemonic form. Such media discourses bypass an opportunity to consider the longstanding entanglements of human and nonhuman actors in sporting contexts, rethink sport through environmental and nonhuman perspectives, and, ultimately, advance more progressive, democratic politics. The commentary employs a posthumanist lens to critique the recent anthropocentric media coverage, highlighting the ways in which it reproduces the dualist logic of neoliberal capitalism and deflects attention to the human and nonhuman relations that have always existed in contexts of sport and human physicality.
Christie M. Kleinmann
Sports public relations has long been used to promote the big game and highlight key players. Then, the coronavirus crisis halted sports, and the constant stream of public relations content fell silent. There was no game to hype, no sports moment to celebrate. This essay is about the public relations lessons learned during the pandemic. It discusses how sports public relations prior to COVID-19 often valued relational breadth over depth. As a result, sports public relations operated at a superficial level of momentary engagements sustained by creative content rather than the deeper relational connections that public relations purport. The essay then illustrates how COVID-19 cultivated opportunities for relational breadth and depth to grow between players and fans. Finally, the essay questions if we really want sports public relations to return to normal or if sports public relations professionals should incorporate these lessons into sustainable, postpandemic public relations practice.