Professional athletes are increasingly engaged in social impact efforts via charitable endeavors. Despite seemingly good intentions in these efforts, the media’s representation of athlete philanthropy varies widely. This study examines how discourses of athlete charity are represented in U.S. media coverage. Over 100 newspaper articles were obtained for the period of 2005–2017. The authors conducted a qualitative analysis which consisted of attribute coding for basic article characteristics, identification of both framing and reasoning devices, and deductive coding to identify generic media frames. The authors present an adapted frame matrix highlighting the salient frames in media coverage of athlete philanthropy. Our results show that athlete charitable efforts are related to a personal or emotional connection or linked to an economic perspective around philanthropy. A third frame reflected a moral underpinning to athletes’ charitable work. The authors discuss managerial implications for teams and leagues that provide support for athletes’ charitable work, as well as for the athletes themselves.
Kathy Babiak and Stacy-Lynn Sant
Landy Di Lu and Kathryn L. Heinze
New sport policies often prompt organizations in the field to alter their structures and processes. Little is known, however, about the tactics of those leading institutional change around sport policy. To address this gap, the authors draw on the concept of institutional entrepreneurship—the activities of actors who leverage resources to create institutional change. Using a qualitative case study approach, the authors examine how two coalitions that served as institutional entrepreneurs in Washington and Oregon created and passed the first youth sport concussion legislation in the United States. The analysis of this study reveals that these coalitions (including victims’ families, sport organizations, advocacy groups, and concussion specialists) engaged in political, technical, and cultural activities through the use of specific tactics that allowed them to harness expertise and resources and generate support for the legislation. Furthermore, the findings of this study suggest a sequencing to these activities, captured in a model of institutional entrepreneurship around sport policy.
Sonja Utz, Felix Otto, and Tim Pawlowski
Using social media for crisis communication has been proposed as an effective strategy because it allows teams to build parasocial relationships with fans. The authors focused on the early elimination of Germany during the 2018 Fédération Internationale de Football Association World Cup to examine the effects of (crisis) communication on Facebook. The authors compared the Facebook posts of the German team, captain Manuel Neuer, and team member Thomas Müller and examined the emoji reactions each received. Although Neuer posted text identical to that of the team, his post received a smaller proportion of angry emoji reactions. Müller received fewer angry reactions than the team, but more than Neuer. The authors also used data from a two-wave panel to study changes in evaluation and parasocial relationships and perceived authenticity as potential mediators. Only the team was evaluated more negatively after the elimination than before. Parasocial relationships mediated the effect of exposure to social media posts on evaluation.
Joshua D. Vadeboncoeur, Trevor Bopp, and John N. Singer
In this article, the authors drew from the epistemological and methodological considerations of neighboring social science fields (i.e., counseling psychology, education, sociology, and women’s studies), which suggest a reevaluation of reflexive research practice(s). In discussing the implications this reevaluation may have for future sport management research, the authors contend that such dialogue may encourage scholars to understand that, while adopting a reflexive approach is good research practice, it may also mean taking a closer look at how our biases, epistemologies, identities, and values are shaped by whiteness and dominant ways of knowing and, in turn, serve to affect our research practice. Thus, this may allow all researchers, with explicit consideration for those in positions of conceptual, empirical, and methodological, as well as cultural and racial, power, to acknowledge and work toward a more meaningful point of consciousness in conducting sport management research.
Erin Kraft, Diane M. Culver, and Cari Din
The following practice paper introduces an innovative women-only training program for coach developers in a Canadian provincial sport organization. The dearth of women in coaching and sport leadership positions informs the program as a whole and the participant perspectives on what is working, in practice, for them specifically in a way that could support future sport leaders interested in increasing gender equity in their sport organizations and leadership skills in their female leaders. The aims of the coach developer program are two-fold: to promote women in leadership and to create a social learning space for women to connect and support each other in their leadership development. The purpose of this practice paper is to discuss the supports that have enabled the facilitation of this program and to explore the value of a women-only training program. Two women (out of a total of 10) participating in the program and two leads facilitating the program were interviewed for their perspectives. The lessons learned touch on the types of value that were created (immediate, potential, and applied) and the specific supports (micro, meso, and macro) that enabled the facilitation of the program. Finally, the authors discuss additional considerations (e.g., consistent buy-in from the organization is needed) with practical insights in the hopes of inspiring other sport organizations to implement similar initiatives for promoting women in leadership and coaching in sport.
Gender-based discrimination in sport is omnipresent and manifests in various forms, including unequal pay, disparate access to facilities, and imbalanced media exposure. This discrimination also extends to those female athletes who do not meet stereotypical notions of how females should look and how they should move on the sporting field. Four gender nonconforming youth athletes who have faced gender and gender-identity discrimination in sport were recruited for this study, as well as their families and two of their coaches. A qualitative case study was conducted and data from in-depth interviews with each participant, one focus group with the young athletes, and observational field notes are analyzed. Through the lens of Critical Feminist Theory, this study examines the gender and gender-identity discrimination these young athletes have endured, the perpetrators of which are adults charged with organizing and regulating youth sport. The study finds that these athletes are repeatedly accused of lying about their identities, that they are often subjected to gender identity denial, and that their bodies are routinely policed and objectified. Implications for institutions of higher education, sport management, coaches, referees, and fans are discussed and include targeted education on nuanced understandings of gender, sex, misgendering, and gender identity denial. This study also calls for sport to believe youth athletes regarding their identities as well as for a re-examination of the gendered structure of youth sport.
Robert Turick, Anthony Weems, Nicholas Swim, Trevor Bopp, and John N. Singer
One prominent, well-debated issue in the American higher education system is whether university officials should remove the names of individuals with racist pasts from campus buildings/structures that bear their namesake. The purpose of this study was to analyze basketball and football facilities at Division I Football Bowl Subdivision institutions to explore the racialized history of the people whom these facilities are named after. Utilizing a collective case study approach, the authors identified 18 facilities that were named after athletic administrators, coaches, and philanthropists who engaged in racist activities or harbored racist views. The authors argue, using critical race theory and systemic racism theory as interpretative lenses, that naming buildings after racist persons legitimizes their legacies, rationalizes systemic racism, and continues to unjustly enrich this particular group.
Mohsen Behnam, Mikihiro Sato, Bradley J. Baker, Vahid Delshab, and Mathieu Winand
Despite the increasing importance of customer knowledge management (CKM) as a strategic resource for sport service organizations, little sport management research has examined the link between CKM and consumers’ intention to use sport services. Using the psychological continuum model as the theoretical framework, this study examines whether CKM predicts consumers’ intention to use sport services. Participants (N = 686) were recruited from nonprofit sports clubs in Urmia, Iran. Structural equation modeling results revealed positive relationships between CKM, psychological involvement, perceived value, commitment, and intention to use. Furthermore, both CKM and psychological involvement had positive indirect effects on intention to use through perceived value and commitment. Findings from this study highlight the importance of psychological involvement and perceived value in promoting intention to use sport services at nonprofit sports clubs and CKM’s role as a key antecedent.