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Kelly Fraidenburg and Laura Backstrom

Based on content analysis of 370 posts featuring sportswomen and 205 posts featuring nonathlete women on ESPN’s and espnW’s Instagram accounts, the authors address whether representations of sportswomen on social media uphold or challenge masculine domination in sports and whether this varies based on the gender of the target audience for each social media account. Catering to a predominantly male audience, ESPN’s Instagram rarely posted about sportswomen or feminism, reinforced traditional female gender roles, and relied on feminine stereotypes more frequently than espnW’s Instagram. Nonetheless, espnW upholds male dominance in sport through its separation from ESPN, the lower volume of posts about sportswomen on espnW compared with ESPN’s coverage of sportsmen, and its less engaging coverage of sportswomen.

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Maureen R. Weiss

I adopt an autobiographical approach to chronicle the contexts, experiences, and individuals that shaped my academic and career choices, which resulted in finding kinesiology and, specifically, sport and exercise psychology. Consistent with the developmental perspective I employ in my research and practical applications, I trace my life’s work in youth development through sport using transitional career stages. My academic path has been strongly influenced by hardworking and caring mentors and a commitment to balancing theoretical knowledge, applied research, and professional practice. Based on my many years in higher education, I conclude with some reflections on the future of kinesiology given past and present trends in the field.

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Jay Coakley

This article is organized around the idea that a person can be a part of kinesiology without being in kinesiology. Trained as a sociologist and never having a faculty appointment outside of a sociology department, I am an outsider in kinesiology. However, my participation in kinesiology and relationships with scholars in kinesiology departments have fostered my professional growth and my appreciation of interdisciplinary approaches to studying sports, physical activities, and the moving human body. The knowledge produced by scholars in kinesiology subdisciplines has provided a framework for situating and assessing my research, teaching, and professional service as a sociologist. The latter half of this article focuses on changes in higher education and how they are likely to negatively impact the social sciences and humanities subdisciplines in kinesiology. The survival of these subdisciplines will depend, in part, on how leaders in the field respond to the question, Kinesiology for whom?

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Rainer Martens

Learn how sport influenced Rainer Martens’s life and his epiphany to become a physical educator and coach, which led him to study sport psychology. The author briefly recounts his work in sport psychology and coaching education. Next, the author describes how he stumbled into publishing, founding Human Kinetics, and describes how this company helped define kinesiology and influence the broad field of physical activity. The author concludes by reporting on his continued involvement in sport and the development of two community centers that focus on sport and physical activity.

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Packianathan Chelladurai

As the title of this article suggests, I describe in this essay how my career has been shaped by specific events, such as not knowing the rules of the game I loved and played extensively, and significant mentors, such as the venerable Dr. Earl Zeigler and Dr. Garth Paton. I also explain how I been involved in the birth and growth of the field of sport management. More importantly, I show how the field has shaped my career and has opened up opportunities for me to travel the world in propagating the field around the globe.

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William J. Morgan

This essay addresses four main questions. The first is devoted to how I became interested in the philosophy of sport. The second question concerns how my academic career has evolved over time in line with various developments in the field that privileged certain lines of study over others and which largely marginalized philosophy in particular and the humanities in general. The third question centers on what I take to be my own main contributions to the philosophy of sport and what, if any, impact they may have had on the larger field of kinesiology. Finally, I offer my own brief prognosis of what I think the future has in store for the relationship between sport philosophy and kinesiology.

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Adam Karg, Ali Tamaddoni, Heath McDonald, and Michael Ewing

Season ticket holders are a vital source of revenue for professional teams, but retention remains a perennial issue. Prior research has focused on broad variables, such as relationship tenure, game attendance frequency, and renewal intention, and has generally been limited to survey data with its attenuate problems. To advance this important research agenda, the present study analyzes team-supplied behavioral data to investigate and predict retention as a loyalty outcome for a single professional team over a 3-year period. Specifically, the authors embrace a broad range of loyalty measures and team performance to predict retention and employ novel data mining techniques to improve predictive accuracy.

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Travis R. Bell

When COVID-19 enveloped sport, it presented SportsCenter, ESPN’s primary news vehicle, with an unexpected and ironic form of “March Madness,” with basketball as the sporting epicenter for a pandemic. This case study applied an ethnographic content analysis to examine how the cancellation or postponement of sport as a result of COVID-19 was framed across 22 episodes of SportsCenter from March 8 to 14, 2020. More than 134 min of coverage was devoted to COVID-19-related stories, and 268 unique types of stories were produced. Descriptive statistics suggested that COVID-19 was framed as having a direct impact on U.S. men’s professional sports leagues and the National Collegiate Athletic Association men’s basketball tournament. When considering news format characteristics, SportsCenter produced its coverage through convenience and relevance to ESPN, not sport. Even during a “breaking news” pandemic, SportsCenter retained its long-standing news process of gender bias and nationalistic favoritism. The visual difficulty of how to “show” coronavirus also presented a production challenge, but the messages and cues embedded in the visuals depicted a rapid shift in discourse that focused on basic reporting without health or global context. Instead, SportsCenter overwhelmed viewers with how sport was ripped away from (U.S.) American society.

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Hal A. Lawson

Twentieth-Century Physical Education gave rise to Kinesiology. Today’s Kinesiology structures and influences Physical Education. Boundary crossing and bridge building facilitate analysis of their relations and have import for investigations of career pathways and outcomes. Decisions regarding boundaries and bridges will impact the futures of Kinesiology, Physical Education, and their relations in diverse, turbulent higher education environments.