Using an active audience perspective, this study examines the wide-ranging in-person and second-screen behaviors that occur while viewing live sports. A national sample of participants (N = 630) was surveyed about their live sports viewing behaviors while watching a normal game, a close game, and one where the outcome was clear. Viewers concurrently engaged in a variety of game-related and unrelated activities, many involving additional screens and a social dimension (e.g., talking about the game with others in person and through media, hanging out with family/friends). Games that were not close encouraged more activity than games that were close. Sports fanship was positively associated with game-related behaviors but not unrelated behaviors. In all, live sports viewing involves a wide array of simultaneous in-person and second-screen activity, with some of that activity focused on the sporting events themselves, and other activities focused on meeting the responsibilities of daily life.
Nicky Lewis, Walter Gantz, and Lawrence A. Wenner
Samantha King and Gavin Weedon
This article raises the ecological substance and relational co-constitution of bodies as a generative question for sociologists of sport and physical culture. It proceeds from our observation that recent research on the materiality of athletic bodies, and on the environmental issues in which sport is implicated, tends to run on parallel tracks. By exploring how biological, environmental, and social natures cohere in the making and unmaking of healthy bodies, our aim is to connect and extend these vibrant areas of research. We do so by developing the concept of “ecological embodiment,” a descriptor for a fluid state of becoming and a sensibility for thinking about hierarchical socioecological entanglements. To illustrate this concept, we draw on a study of whey protein powder, a key ingredient in contemporary fitness cultures.
Terry Eddy, B. Colin Cork, Katie Lebel, and Erin Howie Hickey
Research on sport sponsors’ use of social media has begun to emerge, but, to date, limited research has examined how sponsors are using social media as an activation platform to engage with followers. Thus, the purpose of this research was to examine differences in follower engagement with regard to sponsored Twitter posts from North American professional sport organizations, based upon the focus, scope, and activation type of the sponsored messages. This manuscript consists of two related studies—Study 1 employed a deductive content analysis, followed by negative binomial regression modeling, to examine differences in engagement between message structures defined by focus and scope. Study 2 featured an inductive content analysis to investigate differences in engagement between different types of activations. The findings suggest that, in general, more passive (or less overt) forms of sponsor integration in social media messages drive more engagement among followers.
Rachel Allison and Chris Knoester
Using data from the National Sports and Society Survey (N = 3,988), this study analyzes associations between gender, sexual, and sports fan identities. The authors find that only 11% of U.S. adults do not identify as sports fans at all; also, nearly half of U.S. adults identify as quite passionate sports fans. Women and nonbinary adults are less likely to identify as strong sports fans compared with men. Compared with identifying as heterosexual, identifying as lesbian, gay, bisexual, or another sexual identity is negatively associated with self-identified sports fandom. Yet, gender and sexuality interact such that identifying as gay (or lesbian) is negatively associated with men’s self-identified sports fandom but not women’s fandom. These findings persist even after consideration of adults’ retrospective accounts of their sports-related identities while growing up and their recognition of sports-related mistreatment.
Jeffrey D. MacCharles and E. Nicole Melton
Gay men in sport are currently at a historic crossroads. On the one hand, the sport industry has never been more accepting and inclusive of sexual minorities than it is today. On the other hand, however, the sociocultural norms and organizational practices within sport that have traditionally stigmatized gay men and influenced their career choices—both in pursuit of and persistence within careers in sport—continue to exist. Drawing from life course theory, the purpose of this study was to qualitatively explore the experiences of 12 gay men working in the sport industry and understand how their awareness (or lack thereof) of the stigma associated with being gay shaped their career decisions. Findings suggest that historical/social context, organizational practices, personal and professional relationships, and the interplay between these factors inform how gay men navigate their stigmatized identities while working in sport.
Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen
As research into sport innovation management continues to evolve, the innovation efforts of both for- and non-profit sport organizations are increasingly revealed to be focused on best serving the sport user. Design thinking—a human-centered approach to innovation—may hold promise for sport organizations attempting to identify and deliver on the unmet needs of their users. As such, we undertook a qualitative exploration of the innovation practices of a commercial sport organization, attempting to balance hybrid for- and non-profit service goals. Alignment with design thinking themes was discovered in the organization’s practice, as were performative components of design thinking practice. Our findings suggest that design thinking is suitable—and indeed desirable—for adoption into sport management practice, particularly as a means of enhancing innovation efforts, designing holistic sport experiences, and/or overcoming competing institutional demands.
Steven M. Ortiz
Drawing from longitudinal qualitative research on the heteronormative sport marriage that primarily featured interviews with women married to male professional athletes, this article focuses on how women were affected by and managed their retired husbands’ physical and mental–emotional health issues. It explores the women’s continued use of self-management strategies they developed during their husband’s career as they offered increasingly challenging care work to their husbands and examines how long-held expectations about their caregiver role continued to contribute to post-career gender inequality in their marriages. It captures the women’s voices as they discovered that they were not sufﬁciently prepared for the emerging personal and relational complexities that emerged in retirement.
Christa Spicer and Daniel B. Robinson
Feelings of isolation have long been found to be experienced by many teachers, particularly by those within some specialist disciplines, including physical education (PE). The potential effects of teacher isolation are undesirable and plentiful. They include a lessening of interest in one’s work, burnout, and/or an absence of community connection. Given the uniqueness of their discipline, PE teachers may especially be impacted by the following: Their discipline is “low status” and marginalized, they are frequently both physically and psychologically isolated from their peers, and they often are one of very few PE specialists in a school. Given these sorts of unique challenges for PE teachers, the authors undertook a scoping review of literature in order to gather and provide a comprehensive and up-to-date account of peer-reviewed literature related to PE teachers and isolation, as well as offer implications for PE research and practice.
Qingru Xu and Peggy J. Kreshel
In this case study, the authors examined media representations of two Chinese female athletes—state athlete Ding Ning and professional athlete Li Na—in China, a nation undergoing social transformation and a sport-reform initiative. Analyzing stories from two Chinese web portals (i.e., Sina and Tencent), the authors analyzed how (a) gender, (b) nationalism, and (c) the individualism–collectivism continuum entered into media representations of these two female athletes. Notable differences emerged in all three conceptual areas. A fourth theme, which the authors have identified as the commercialized athlete, also emerged. Possible explanations and implications are discussed.