Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and build up a base of passionate fans across the globe. To augment this endeavor, the current study investigated push and pull factors that influence e-sports online viewers’ consumption behaviors (N = 1,309) using partial least squares structural equation modeling. The authors proposed a new way to operationalize push and pull factors that have been relatively overlooked in the literature. The findings indicated that, while push and pull factors had different effects on e-sports consumption behaviors, they should be considered equally important in e-sports livestreaming. The study expanded our understanding of the attractiveness and desirability of e-sports and shed some critical light on management and marketing issues within and beyond the e-sports space.
Tyreal Yizhou Qian, Jerred Junqi Wang and James Jianhui Zhang
Inhyang Choi, Damian Haslett, Javier Monforte and Brett Smith
Academics and sport organizations have recently recognized Para-sport as a powerful platform for disability activism. However, little attention has been given to Para-sport activism in non-Western cultures. This study explored the influence of Confucianism on South Korean Para-sport activism. Data were collected through interviews conducted with four stakeholders from the Korea Paralympic Committee and 18 Para-athletes. Through a reflexive thematic analysis, the authors crafted five themes corresponding to Confucian values: position hierarchy, age hierarchy, parent–child relationship, factionalism, and collectivism. All values had the capacity to encourage and discourage participants toward engaging in activism. These findings contribute to the field of Cultural Sport Psychology by highlighting a multitude of cultural factors affecting Para-sport activism. Practical suggestions to promote Para-sport activism are offered, including sociocultural and organizational legacy.
This article deploys a qualitative media content analysis to examine discourses linking sport, head injury, and longer term neurocognitive decline. It draws on a seminal British television documentary and associated print media coverage to demonstrate that the representation of sport-related brain injury is intricately connected to both conceptions of risk in sport and a wider social response to aging and dementia. The article augments existing North American analyses to provide the first cross-cultural comparison of this phenomenon and, in doing so, illustrates how the social prominence of cultural representations of sport-related brain injury relates in part to the distinct characteristics of the sport-related phenomenon, which extend and amplify both the broader cultural crisis of concussion in sport and existing representations of dementia. The study is therefore important because it provides a unique perspective on both a key contemporary sporting issue and this global health concern.
Developmental movement unfolds across multiple levels of a person’s biological hierarchy, and in multiple time frames. This article addresses some of the complexity of human moving, learning, and development that is captured in the lessons of the Feldenkrais Method®. It provides an overview of who Moshe Feldenkrais was and how he synthesized a body of work characterized by ontological, epistemological, and ethical stances that make his method unusual and provocative. An overview of his group and individual lessons, with examples, is followed by a closer look at how the complexity of the Feldenkrais method can be understood.
David I. Anderson
The goal of this special issue of Kinesiology Review is to expose kinesiology to a body of knowledge that is unfamiliar to most in the field. That body of knowledge is broad, deep, rich, and enduring. In addition, it brings with it a skill set that could be extremely helpful to professional practice, whether in teaching, coaching, training, health work, or rehabilitation. The body of knowledge and skills comes from a loosely defined field of study I have referred to as “complementary and alternative approaches to movement education” (CAAME). The field of CAAME is as diverse as the field of kinesiology. This introductory article focuses on what the field of CAAME has to teach kinesiology and what the field could learn from kinesiology. The overarching aim of the special issue is to foster dialogue and collaboration between students and scholars of kinesiology and practitioners of CAAME.
Bradford C. Bennett
Thomas Hanna’s somatic work has been essential to the development of the field of somatic education. From redefining the word “somatic” and developing the concept of somatics as a field of study, to starting the magazine/journal Somatics, to developing theories and practices of somatic education, Hanna greatly influenced this fledgling area of work. This article presents the somatic philosophy, theories, and education techniques of Hanna, focusing on the aspects that are unique to this somatic explorer. Hanna’s techniques are contrasted to the traditional somatic movement training of Tai Chi. The difficulties of researching a learning such as somatic education are discussed. Ideas are presented on how kinesiology and somatic education can inform each other.
Roxane Coche and Benjamin J. Lynn
Live events are central to television production. Live sporting events, in particular, reliably draw big audiences, even though more consumers unsubscribe from cable to stream content on-demand. Traditionally, the mediated production of these sporting events have used technical and production crews working together on-site at the event. But technological advances have created a new production model, allowing the production crew to cover the event from a broadcast production hub, miles away, while the technical crew still works from the event itself. These remote integration model productions have been implemented around the world and across all forms of sports broadcasting, following a push for economic efficiency—fundamental in a capitalist system. This manuscript is a commentary on the effects of the COVID-19 global crisis on sports productions, with a focus on remote integration model productions. More specifically, the authors argue that the number of remote sports productions will grow exponentially faster, due to the pandemic, than they would have under normal economic circumstances. The consequences on sport media education and research are further discussed, and a call for much needed practice-based sports production research is made.