COVID-19 has brought about an unprecedented time where a majority of major American sporting organizations have ceased competition. Corporate social responsibility (CSR) actions, historically an avenue for sport organizations to positively impact society, provide a compelling avenue of study during this time. While researchers have observed the role of CSR and crisis communication when the crisis arises from within the organization, there is a need to understand CSR shifts and responses when the crisis is on a societal level. This commentary examines efforts of major U.S. sport league CSR programs (National Basketball Association/Women's National Basketball Association, National Football League, Major League Baseball, Major League Soccer, and National Hockey League), starting in mid-March when the majority of organizations ceased competition. Data were gathered using a mixed-methods approach of qualitative interviews, secondary research, and social media sentiment analysis. Key findings included the emergence of two different approaches to CSR communication strategies among U.S. sport leagues as well as three clear themes of COVID-19-related communication: educate, assist, and inspire. In addition, this commentary provides an initial glance at consumer response to CSR programs, showing both positive and negative sentiment trends.
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Danielle K. Smith and Jonathan Casper
Bettina Callary, Abbe Brady, Cameron Kiosoglous, Pekka Clewer, Rui Resende, Tammy Mehrtens, Matthew Wilkie and Rita Horvath
The commentary brings together the perspectives of a group of coach developers from across the globe who form a community of practice (CoP) from their involvement as “Cohort 5” in the International Council for Coaching Excellence and Nippon Sport Science University Coach Developer Academy. The CoP includes people from three types of organizations: university professors of sport coaching programs, national sport federations, and national multisport organizations’ directors of coach education. While this CoP existed prior to the pandemic, the forced isolation has created a new structure and purpose to the CoP: The authors are all making meaning of the landscape of coach development within which they work by understanding the perspectives of others who work in their domain from across the world and the similar realities that they face in North America, Europe, the United Kingdom, and New Zealand. The authors outline the key themes that emerged from their weekly CoP video conference meetings to shed light on how this pandemic has changed the way they think about coach development.
Ezequiel Morsella, Anthony G. Velasquez, Jessica K. Yankulova, Yanming Li, Christina Y. Wong and Dennis Lambert
The function of the conscious field remains mysterious from a scientific point of view. This article reviews theoretical approaches (passive frame theory and ideomotor approaches) that elucidate how the conscious field is intimately related to a special kind of action selection. This form of action selection is peculiar to the skeletal-muscle output system. The notion of encapsulation and how it explains many properties of the conscious field are discussed, including why the conscious field, though in the service of adaptive action, contains contents that are not action-relevant; why the field has a first-person perspective; and why the field is so thorough, in terms of its contents, the contrasts among contents, and the representation of spatial layout. The authors discuss subordinate encapsulation and the hypothesis that the conscious field is what allows for encapsulated conscious contents to influence action selection collectively, yielding what in everyday life is called voluntary behavior.
Patricia Vertinsky and Alison Wrynn
Internationally acclaimed sport historian Roberta Park was among the Academy of Kinesiology’s leading scholars. Her extensive career at the University of California, Berkeley, was a powerful example of one woman’s agency and success in the hierarchical world of higher education. Systematically opening up the breadth of embodied and gendered practices deemed suitable for examination by sport historians, Park’s pioneering scholarship helped turn a narrow lane into the broad highway of sport history. She demonstrated that it is neither possible nor desirable to study the history of medicine, health, or fitness without accounting for the body, raising provocative questions about the historical origins of training regimens for sport and exercise, and excavating the histories of the biomedical sciences to better understand the antecedents of sports medicine and exercise science. She never abandoned her faith in the importance of the profession of physical education, properly supported by scholarly enquiry, holding up Berkeley’s foundational program as a template to guide physical education’s future and grieving its demise in 1997.
Ted M. Butryn, Matthew A. Masucci and jay a. johnson
While most professional sports quickly postponed their seasons due to COVID-19, the Ultimate Fighting Championship (UFC) took a decidedly contrarian approach as president Dana White continued to promote UFC 249 until pressure forced its cancelation on April 9, 2020. Drawing from work on sport and spectacle and the media as well as sport management scholarship on crisis management, the authors provide a commentary on the mediated spectacle of White’s (eventually successful) efforts to promote UFC 249 during the pandemic. Drawing from numerous media sources, they discuss how White sought to control the public narrative in several key ways. The authors further explore how White decried the seriousness of the pandemic while centralizing the UFC’s place in the U.S. sporting landscape. Finally, the authors discuss how White’s efforts might both help and hinder the UFC as a mainstream sports promotion.
After defining somaesthetics and explaining the terms of its definition, this paper distinguishes between somaesthetics and other somatic disciplines concerned with improving the quality of our movement. The paper then outlines the roots of somaesthetics in pragmatist philosophy and the philosophical idea of the holistic art of living that combines cognitive, aesthetic, and ethical concerns. The next section discusses the three branches of somaesthetics and its three dimensions while also mapping their interrelations. After a section that contextualizes somaesthetics in relation to affect theory and cognitive science and that briefly notes some of its many interdisciplinary applications, the paper concludes with a discussion of the somaesthetic approach to the issue of norms and values in somatic experience, inquiry, and practice.
Brody J. Ruihley and Bo Li
The American sports television industry has scrambled to adjust to the loss of live sporting events in the wake of the coronavirus pandemic—a scramble clearly evidenced in programming schedules suddenly filled with replays of older event telecasts. However, rather than focusing on the apparent novelty of this type of substitute coronavirus programming, this article, instead, argues that the loss of live sporting events represents the amplification of a problem that television networks have already been grappling with for years: how to fill an ever greater number of outlets with sufficient year-round programming given a finite number of live events. With that in mind, this article proposes that many of the programming strategies that networks have turned to in the midst of the pandemic, including the expanded coverage of transactions (e.g., coverage of National Football League free agency) and the increased scheduling of documentaries (e.g., The Last Dance), have been familiar extensions of previously established alternative programming solutions.
Alexander L. Curry and Tiara Good
The 2020 coronavirus outbreak led Major League Baseball to cancel spring training and postpone the start of the regular season. Although baseball stopped, reporters continued to write about baseball, and fans continued to talk about baseball. But with no games being played, what were they writing and talking about? More than a simple examination of what these two groups are saying, the authors also examined why their focus has turned to particular topics and themes. Through a textual analysis of Entertainment and Sports Programming Network (ESPN) baseball headlines and Reddit posts, the authors found writers jolted out of their routines, yet still framing many of their 2020 stories to focus on the actions of players. For fans, they uncovered conversations that, in many ways, read like friends mourning the loss of a loved one.
David C. Kingston and Stacey M. Acker
A musculoskeletal model of the right lower limb was developed to estimate 3D tibial contact forces in high knee flexion postures. This model determined the effect of intersegmental contact between thigh–calf and heel–gluteal structures on tibial contact forces. This model includes direct tracking and 3D orientation of intersegmental contact force, femoral translations from in vivo studies, wrapping of knee extensor musculature, and a novel optimization constraint for multielement muscle groups. Model verification consisted of calculating the error between estimated tibial compressive forces and direct measurements from the Grand Knee Challenge during movements to ∼120° of knee flexion as no high knee flexion data are available. Tibial compression estimates strongly fit implant data during walking (R 2 = .83) and squatting (R 2 = .93) with a root mean squared difference of .47 and .16 body weight, respectively. Incorporating intersegmental contact significantly reduced model estimates of peak tibial anterior–posterior shear and increased peak medial–lateral shear during the static phase of high knee flexion movements by an average of .33 and .07 body weight, respectively. This model supports prior work in that intersegmental contact is a critical parameter when estimating tibial contact forces in high knee flexion movements across a range of culturally and occupationally relevant postures.