This study investigated social-media-based anti-sponsor-brand communities and their impacts, not only on the sponsoring brand but also on the sponsored club and the sport itself. Guided by balance theory and social identity theory, the authors conducted a qualitative study of 2 distinctive, prototypical Facebook-based anti-sponsor-brand communities of teams from the German Football League (Bundesliga). The results reveal common findings for both cases, including members’ motivation to oppose a sponsor and, at the same time, to protect the sport. However, the communities differ in terms of their members’ relationships to the club. This results in different consequences for the sponsor and club brands, as well as for other actors in the sponsorship network. To managers of clubs, sponsors, and sport-governing bodies, the authors suggest concerted strategies like image campaigns and interaction with anti-sponsor-brand communities as responses to different community motivations.
Bastian Popp, Chris Horbel and Claas Christian Germelmann
Travis R. Bell and Karen L. Hartman
In March 2016 the highest-paid women’s athlete, Maria Sharapova, called a press conference to announce a failed drug test. Sharapova relied on the crisis communication strategy of stealing thunder to present the information to media and break the story. The authors analyze how the press conference and her strategy were portrayed in traditional and online media and how Sharapova promoted and broadcast the press conference to defend herself. Using Linguistic Inquiry and Word Count (LIWC) software and textual analysis, the authors argue that Sharapova’s use of the stealing-thunder strategy successfully influenced media narratives about her suspension and should be considered by athletes in crisis situations.
Pamela Hodges Kulinna
Jane E. Clark and Bradley D. Hatfield
Melinda A. Solmon
Haichun Sun and Tan Zhang
In this article, the authors honor Catherine D. Ennis’s legacy by highlighting her unique and significant contributions to physical education research on curriculum and instruction. First, they discuss Ennis’s curricular philosophy and her empirical work along her career path. Then they review the major school-based curricular interventions she implemented, including the Movement Education; Sport for Peace; Science, PE and Me!; and The Science of Healthful Living curricula to demonstrate Ennis’s commitment to curricular development in physical education. In this process, they share with the reader Ennis’s contributions to curriculum development theories, curriculum intervention research, and physical education practices.
Ang Chen, Bo Shen and Xihe Zhu
A major portion of Catherine Ennis’s scholarship and career was devoted to developing culturally relevant physical education curricula for K–12 students. She held a strong conviction that the efficacy of a curriculum lies in its ability to enhance students’ knowledge and skills of most worth for their lives. The approach she adopted for curriculum development is an evidence-supported curriculum-design process through which a curriculum is put to the rigorous process of intervention research to determine its efficacy. In this article the authors reflect on the experiences they had with her in these curriculum interventions, share the ideas and practices in the research as Ennis envisioned, and discuss challenges and solutions in conducting large-scale, school-based curriculum intervention studies.
Melinda A. Solmon and Stephen Silverman
This paper introduces the special issue of Kinesiology Review addressing the legacy of Catherine D. Ennis. The introduction first provides a brief chronology of her life and discusses her career, focusing on her many professional activities and honors. It then provides a short review of her early scholarship as a basis for understanding how her scholarly career began. This is followed by an overview of this issue, which reviews the various phases of Ennis’s career with papers by scholars who have helped produce and use her research and ends with an epilogue of personal reflections by Ennis’s colleagues and friends.