Capacity building is a targeted approach to addressing organizational challenges by focusing development efforts on specific needs. Utilizing Millar and Doherty’s process model of capacity building, the purpose of this study was to (a) gain insight into the nature of the conditions and processes of capacity building in the community sport context and (b) examine the veracity of the proposed model. Interviews were conducted with organizational members from two community sport organizations that were purposefully chosen and happened to have introduced new programs: one that experienced successful capacity building that enhanced program and service delivery and one that experienced unsuccessful capacity building where organizational needs were not effectively addressed. Findings revealed that the thoroughness of the needs assessment, the selection of appropriate capacity building strategies, and readiness to build capacity were key factors in the (lack of) success of the capacity building efforts. Implications for practice and future research on organizational capacity building are presented.
Patti Millar and Alison Doherty
Jessica L. David, Matthew D. Powless, Jacqueline E. Hyman, DeJon M. Purnell, Jesse A. Steinfeldt and Shelbi Fisher
Twitter, the popular social-media platform, is a staple in intercollegiate athletics. Although it is often regarded merely as a pastime, Twitter boasts advantages and disadvantages to college student athletes and their programs. This is primarily due to the nature of interactions and exchanges that take place between student athletes and the general public, be they fans, critics, or somewhere in between. Using a semistructured protocol, the researchers conducted a 75-min focus-group interview with 7 National Collegiate Athletic Association (NCAA) Division I student athletes to examine the psychological impacts of Twitter use. A modified version of consensual qualitative research was used for data analysis. Results indicated that student athletes were heavily influenced and affected by Twitter use across various domains in their lives. Participants reflected on both advantages (e.g., avenue for advocacy and moral support and promoting team cohesion) and disadvantages (e.g., receipt of critical tweets and detrimental performance implications) of using the microblogging platform, thereby corroborating extant literature and providing a more balanced perspective of Twitter’s resulting impact. The researchers explicated practical implications including improved social-media training and the development of best practices to support student athletes in their responsible use of Twitter. Further research is necessary to better understand the differences in experiences of student athletes competing in revenue-generating sports compared with those competing in non-revenue-generating sports.
Nicholas Burton and Cheri Bradish
This research examined the efforts of the International Olympic Committee (IOC) to frame ambush marketing as an ethically or morally dubious practice and thus influence consumer opinion. After an extensive documentary content analysis of internal Olympic-marketing and Games-development archival materials from the International Olympic Committee’s Library and Olympic Studies Centre, the study’s findings offer new insight into the IOC’s overt influence on ambush discourse as a strategic communication objective in combatting ambush marketing. Results evidence a deliberate attempt on the part of stakeholders to employ “name and shame” public relations and educational campaigns to position ambush marketing as ethically objectionable. In thus examining the discursive power wielded by the IOC, the study offers new perspective on the implications of such ethical framing and illustrates the way that ambush-marketing research and conceptualizations have been defined by rights holders’ influence and censure.
Colin D. McLaren and Kevin S. Spink
Past research in sport has identified a relationship between communication as a social property (i.e., acceptance, distinctiveness, positive conflict, and negative conflict) and task cohesion. Operationalizing communication in this manner is viewing the construct through a social lens. Given that forming task-cohesion perceptions also might be linked to how members exchange information, examining the relationship between communication as information exchange and cohesion appears worthwhile. Results from a hierarchical regression (N = 176) revealed that team member communication as both a social property and information exchange positively predicted perceived task cohesion while controlling for team performance (
Juha Yoon and Alex Chinhoo Gang
Glynn M. McGehee, Armin A. Marquez, Beth A. Cianfrone and Timothy Kellison
Stadium-construction projects are costly and affect the community—positively and negatively. At urban universities, these impacts extend beyond campuses into the broader community. Thus, athletic-department communication about the value of stadium projects to a diverse group of stakeholders becomes important. Following stakeholder theory, the purpose of the study was to investigate social-media messages disseminated by an urban university engaged in a stadium-redevelopment project (Georgia State University [GSU]) and the public response. A content analysis of Facebook and Twitter posts by GSU (N = 39) and the public response (N = 359) yielded 8 themes: a focus on athletics, a focus on university, informing about urban community development impact, explaining capital project funding source, maintaining the stadium legacy, promoting public–private partnerships, and understanding effects on transit. Findings support previous literature that organizational communication reflects organizational priorities.