The Pakistan Super League launched in 2016 with massive enthusiasm in its “cricket-mad” nation. However, safety concerns stemming from a 2009 terrorist attack in Lahore, Pakistan, meant all matches were played in the United Arab Emirates until the tournament’s final game in 2017—the ultimate test in seeing if top-level cricket could return to Pakistan. In this study, the authors examine framing of the creation in 2013 and first 2 years of the Pakistan Super League from news sources in Pakistan, the United Arab Emirates, and the United Kingdom. This study offers an opportunity to understand how Middle Eastern sport and the sport’s connection to national identity are framed in the media across multiple countries during a pivotal time for cricket in Pakistan.
David Cassilo and Danielle Sarver Coombs
Richard J. Paulsen
This paper uses Major League Baseball data to examine the relationship between years remaining on player contracts and player performance. There is a potential for moral hazard to arise in this principal–agent relationship as the player may choose a less than optimal level of effort from the perspective of team management when the player has many guaranteed years remaining. A player fixed-effects estimation strategy, which finds a significant negative relationship between years remaining and performance, is employed. The primary contribution of this work is to show that this relationship is due to shirking. Alternative explanations for this relationship, such as teams signing improving players to multiyear contracts or players facing an adjustment process when joining a new team, are addressed. Additional evidence which is consistent with shirking behavior shows that shirking occurs on offense, not defense, and for position players, not pitchers.
Joon Ho Lim, Leigh Anne Donovan, Peter Kaufman and Chiharu Ishida
To examine how the level of humility expressed through athletes’ social media postings and post volume is associated with the athletes’ in-game performance, the authors collected National Football League players’ social media activities throughout one season, in addition to player performance and profile information. To account for the multilevel and panel structure of the data, they conducted a series of fixed-effects panel models. In addition to a negative relationship between social media posting frequency and performance, the authors found that players who post social media content with a higher level of humility are more likely to have better performances. However, this humility–performance association follows an inverted U-shaped relationship. The results provide insight into how critical athletes’ social media activity is for in-game performance. This study also provides important implications for athletes, team coaches, staff, and managers and provides guidance for future research.
Adam G. Pfleegor
Yann Abdourazakou, Xuefei (Nancy) Deng and Gashaw Abeza
This study sought to examine season ticket holders’ usage of social networking sites during live sport consumption. Informed by uses and gratifications theory, the study examined three types of social media use by fans—Twitter/Facebook posting, Instagram/Snapchat posting, and mobile app use—during a live game. Survey data of 400 season ticket holders of a professional National Basketball Association team were analyzed. Regression results showed that age was a significant predictor of the fans’ in-game social media use in terms of Instagram/Snapchat posting and mobile app use, whereas gender was a significant predictor of their Twitter/Facebook posting behavior. Moreover, the study showed a mixed result for the predicted moderating effect of the season ticket holders’ tenure on the predicted relationships between the two personal characteristics (age and gender) and the three types of social media use. Theoretical and practical implications of the study for sports marketing management are discussed.